Pursuit Attractions and Hospitality, Inc. (PRSU) AI Stock Analysis

Pursuit Attractions and Hospitality, Inc., formerly known as Viad Corp until January 2025, is an attraction and hospitality company founded in 1926 and headquartered in Denver, Colorado. It owns and operates a collection of travel experiences in iconic destinations across the United States, Canada, Iceland, and Costa Rica. The company's operations include various attractions and lodges featuring integrated restaurants, retail spaces, and transportation facilities. Additionally, it owns and operates eco-luxury resorts, employing approximately 2,100 people across its travel services footprint.

Revenue rose from $299.3M in FY2022 to $350.3M in FY2023, $366.5M in FY2024, and $452.4M in FY2025, reflecting 23.4% annual growth in FY2025. Between FY2020 and FY2025, revenue registered a 5-year CAGR of 1.7%. Operating margin improved to 14.5% in FY2025, while gross margin reached 92.3%. Net income was $22.7M in FY2025, down from $368.5M in FY2024, producing an EPS of $1.16. For the trailing twelve months ended June 30, 2026, revenue stood at $483.2M with a net profit margin of 8.0%. In the latest quarter, quarterly revenue grew 14.3% year-over-year, while quarterly earnings expanded 169.6%.

As of June 30, 2026, Pursuit held $33.9M in cash and short-term investments against total debt of $243.3M, leaving net debt at $209.4M. Shareholders' equity was $536.3M against total assets of $1.02B, resulting in a debt-to-equity ratio of 0.45 and a current ratio of 1.61. For FY2025, operating cash flow reached $74.3M, but capital expenditures of $75.0M led to free cash flow of -$750,000. Cash usage in FY2025 also included $10.2M directed toward share buybacks.

At $55.02, PRSU carries a market capitalization of $1.51B and an enterprise value of $1.52B. The stock trades at a trailing P/E of 37.4x and a forward P/E of 26.0x, compared to 18.0x and 14.1x for the median of its US-listed Consumer Cyclical peers. Its price-to-sales multiple is 3.1x against the peer median of 0.7x, while EV to EBITDA sits at 11.9x compared to the peer median of 11.1x. Over the past year, PRSU returned 54.4%, outpacing the S&P 500 return of 16.8%. Over 5 years, the stock returned 17.6% versus 83.0% for the S&P 500.

Wall Street sentiment is positive, with 6 Strong Buy ratings, 1 Buy rating, and no Hold or Sell recommendations. The mean price target is $62.29, representing 13.2% upside from the close of $55.02. For the current fiscal year ending December 31, 2026, 6 analysts forecast EPS of $1.70, implying 43.9% EPS growth, on revenue of $486.8M. For the next fiscal year, consensus calls for EPS of $1.85 on revenue of $500.1M. Pursuit beat EPS estimates in 2 of the last 4 quarters, and its next earnings date is November 4, 2026.

This page is an AI-written research summary of Pursuit Attractions and Hospitality, Inc. (PRSU). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

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