Booking Holdings Inc. (BKNG) AI Stock Analysis

Booking Holdings Inc. is a global provider of online travel and restaurant reservation services. Its brand portfolio includes Booking.com for accommodation reservations, Rentalcars.com for online car rentals, and Priceline for comprehensive travel reservations across flights, hotels, rental cars, vacation packages, and cruises. The company also operates Agoda for accommodation bookings and ancillary travel services, KAYAK for travel itinerary and price comparisons across multiple providers, and OpenTable for online restaurant reservations. In addition, Booking Holdings offers travel-related insurance products and restaurant management solutions, serving consumers and travel partners worldwide.

Booking Holdings grew annual revenue from $10.96B in FY2021 to $17.09B in FY2022, $21.36B in FY2023, $23.74B in FY2024, and $26.92B in FY2025, delivering a 5-year revenue CAGR of 31.7%. Operating margin expanded from 22.8% in FY2021 to 34.5% in FY2025. Annual net income reached $5.40B in FY2025, compared with $5.88B in FY2024. Over the trailing twelve months, revenue reached $28.24B with a profit margin of 25.5% and an operating margin of 34.4%. For the latest quarter ended June 30, 2026, quarterly revenue grew 8.1% year-over-year, while quarterly earnings grew 130.0% year-over-year.

As of June 30, 2026, Booking Holdings held $17.21B in cash and short-term investments against $20.69B in total debt, resulting in net debt of $3.48B. Total assets stood at $29.68B, and the current ratio was 1.09. Shareholders' equity was -$10.78B, reflecting negative equity. FY2025 operating cash flow reached $9.41B and free cash flow was $9.09B. During FY2025, the company used cash for $322.0M in capital expenditures, $1.25B in dividends paid, and $6.44B in share buybacks, which contributed to a 25.6% reduction in share count over 5 years.

At a last close of $163.45, Booking Holdings carries a market cap of $122.81B and an enterprise value of $126.87B. The stock trades at a trailing P/E of 18.1x and a forward P/E of 13.3x, both below the median of its Nasdaq-100 Consumer Cyclical peers of 39.8x and 27.0x. Its EV/EBITDA of 11.4x is also lower than the peer median of 21.7x, while its price-to-sales of 4.3x sits above the peer median of 3.7x. Over the past year, the stock fell 16.7%, lagging the S&P 500 (SPY) gain of 16.8%.

Booking Holdings pays a quarterly dividend with an annual forward dividend of $1.68 per share, representing a dividend yield of 1.03%. The company maintains a payout ratio of 2.9% and has paid dividends for 3 consecutive years. Its last ex-dividend date was September 11, 2026.

Wall Street analysts coverage consists of 24 Strong Buy, 6 Buy, and 7 Hold ratings, with zero Sell or Strong Sell ratings. The mean price target is $233.83, which is 43.1% above the last close of $163.45. For the fiscal year ending December 31, 2026, consensus estimates project EPS of $10.45 and revenue of $29.25B. The company beat EPS estimates in each of the last 4 quarters, and its next earnings date is November 3, 2026.

This page is an AI-written research summary of Booking Holdings Inc. (BKNG). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

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