Nature's Sunshine Products, Inc. (NATR) AI Stock Analysis
NATR AI stock analysis summary
AI ResearchNature's Sunshine Products, Inc. (NATR) manufactures and distributes nutritional and personal care products worldwide through direct sales. In FY2025, revenue rose 5.7% to $480.1M while net income climbed to $19.5M. The company maintains a net cash position of $61.1M as of June 30, 2026, though its stock has declined 41.4% year-to-date.
- Market cap
- $222.4M
- Revenue (TTM)
- $492.0M
- P/E
- 12.5x fwd 9.4x
- 1Y return
- -11.6% S&P 500 16.8%
- Avg. target
- $30.50 141.3% vs last close
Bull case
- Nature's Sunshine Products carries a net cash balance of $61.1M with $82.5M in cash and short-term investments against only $21.4M in total debt as of June 30, 2026.
- The stock trades at an EV to EBITDA multiple of 4.2x, below the median of its US-listed Consumer Defensive peers of 11.7x.
- Free cash flow reached $28.8M in FY2025, supporting $16.3M in share repurchases that reduced the 5-year share count by 8.8%.
Bear case
- Quarterly earnings fell 32.1% year-over-year in the quarter ended June 30, 2026, and analysts forecast FY2026 EPS to decline 14.3% to $1.08.
- Operating margin of 4.7% for the trailing twelve months trails the US-listed Consumer Defensive peer group median of 9.8%.
- The shares have lagged broader markets significantly, delivering a year-to-date return of -41.4% and trading 39.9% below their 200-day moving average.
What Nature's Sunshine Products does
Nature's Sunshine Products, Inc. is a natural health and wellness company established in 1972 and headquartered in Lehi, Utah. The company manufactures and distributes nutritional and personal care products across Asia, Europe, North America, Latin America, and other global markets. Its lineup addresses blood sugar support, bone health, cellular health, cognitive function, joint health, mood enhancement, sexual health, sleep support, sports nutrition, energy, vision care, immunity support, cardiovascular health, and digestive wellness. It also sells personal care items such as oils, lotions, shampoos, and cleansers. Offerings are marketed under the Nature's Sunshine and Synergy WorldWide brands and distributed through independent consultants.
Growth and profitability
From FY2020 to FY2025, Nature's Sunshine Products expanded revenue at a 5-year CAGR of 4.5%. Annual revenue increased from $444.1M in FY2021 to $480.1M in FY2025, rebounding from a 5.0% decline in FY2022. Operating margin contracted from 7.8% in FY2021 to 3.9% in FY2022 before recovering to 5.2% in FY2025. Net income stood at $19.5M in FY2025 with diluted earnings per share of $1.26, up from $7.7M and $0.44 in FY2024. For the trailing twelve months, revenue reached $492.0M with a profit margin of 3.7%. In the latest quarter ended June 30, 2026, quarterly revenue grew 1.9% year-over-year, while quarterly earnings declined 32.1%.
Balance sheet and cash flow
As of June 30, 2026, Nature's Sunshine Products held $82.5M in cash and short-term investments against $21.4M in total debt, creating a net cash position of $61.1M. Total assets were $259.8M compared to shareholders' equity of $169.3M. The company shows a debt-to-equity ratio of 0.13 and a current ratio of 2.60. Operating cash flow in FY2025 was $35.3M, and free cash flow reached $28.8M. In FY2025, the company deployed $6.5M toward capital expenditures and $16.3M toward share buybacks, lowering its 5-year share count by 8.8%.
Valuation and performance
At a last close of $12.64 on October 16, 2026, NATR traded at a trailing P/E of 12.5x and a forward P/E of 9.4x, below the median of its US-listed Consumer Defensive peers at 18.6x and 14.3x, respectively. Its enterprise value of $177.3M represents an EV to EBITDA multiple of 4.2x, compared to the peer median of 11.7x. The company's price to sales ratio is 0.5x versus 0.7x for peers. Over the past year, NATR returned -11.6%, while the S&P 500 (SPY) returned 16.8%. Over five years, the stock dropped 17.8% against an 83.0% gain for the index.
What analysts expect
Consensus ratings from analysts show 2 Strong Buy ratings, with 0 Buy, 0 Hold, 0 Sell, and 0 Strong Sell ratings. The mean price target is $30.50, representing an upside of 141.3% from the last close of $12.64. For the current fiscal year ending December 31, 2026, analysts estimate revenue of $495.7M and EPS of $1.08, indicating an EPS decline of 14.3%. For FY2027, 2 analysts expect revenue of $519.2M and EPS of $1.23. The company beat EPS estimates in 3 of the last 4 quarters, and its next earnings date is November 5, 2026.
Key risks and what to watch
- Earnings volatility remains present, as quarterly earnings dropped 32.1% in the latest quarter despite 1.9% top-line growth.
- Short interest accounts for 6.7% of the float, reflecting market skepticism despite 2 Strong Buy analyst recommendations.
- Trailing twelve-month operating margin of 4.7% leaves less cushion compared to the 9.8% peer group median if product demand softens.
- The stock trades near its 52-week low of $12.00, having fallen from a 52-week high of $28.14.
AI-generated research summary. Written with AI from Quotelinks data as of October 16, 2026 and checked so every figure matches that data. For information only, not investment advice. Disclaimer
About this NATR AI stock analysis
This page is an AI-written research summary of Nature's Sunshine Products, Inc. (NATR). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.
Related: NATR income statement, NATR balance sheet, NATR key metrics, NATR analyst forecast, NATR chart. See the NATR stock overview for the latest quote and news.
NATR AI stock analysis FAQ
What brands does Nature's Sunshine Products sell?
The company markets nutritional supplements and personal care products primarily under the Nature's Sunshine and Synergy WorldWide brand names.
How does NATR's valuation compare to its peers?
At a trailing P/E of 12.5x and an EV to EBITDA of 4.2x, NATR trades below the median of its US-listed Consumer Defensive peers, which stand at 18.6x and 11.7x, respectively.
What is the financial position of Nature's Sunshine Products?
As of June 30, 2026, the company held $82.5M in cash and short-term investments alongside $21.4M in total debt, giving it net cash of $61.1M and a current ratio of 2.60.
What are analysts forecasting for NATR earnings?
For the fiscal year ending December 31, 2026, analysts estimate EPS of $1.08 on revenue of $495.7M, followed by an estimated $1.23 in EPS on revenue of $519.2M for FY2027.