Nature's Sunshine Products, Inc. (NATR) Ownership

NASDAQ: NATRTop holders, insider trades and short interest.

NATR ownership summary

as of October 18, 2026
Institutions
92.8%
of shares outstanding
Insiders
3.49%
of shares outstanding
Shares outstanding
17.6M
Float
12.5M
shares available to trade
Short interest
6.69%
857K shares short
Days to cover
6.43
short interest up 3.5% vs prior month
  • Institutions 92.83%
  • Insiders 3.49%
  • Other investors 3.67%

NATR top institutional holders

20 largest
Nature's Sunshine Products, Inc. top institutional holders
#Holder% of sharesSharesValueChangeReported
1Wynnefield Capital Inc14.06%2.5M$31.3M—June 30, 2026
2Prescott Group Capital Management LLC10.13%1.8M$22.5M—June 30, 2026
3BlackRock Inc5.62%989K$12.5M−75,434 (−7.1%)June 30, 2026
4Dimensional Fund Advisors, Inc.5.25%924K$11.7M+28,189 (+3.1%)June 30, 2026
5American Century Companies Inc4.06%715K$9.0M+140,004 (+24.4%)June 30, 2026
6Acadian Asset Management LLC3.91%688K$8.7M+29,905 (+4.5%)June 30, 2026
7Kennedy Capital Management Inc3.55%624K$7.9M−67,667 (−9.8%)June 30, 2026
8Vanguard Capital Management, LLC3.44%604K$7.6M+7,578 (+1.3%)June 30, 2026
9Renaissance Technologies Corp3.00%528K$6.7M−4,356 (−0.8%)June 30, 2026
10Geode Capital Management, LLC2.16%380K$4.8M+7,365 (+2.0%)June 30, 2026
11Punch & Associates Inv Mgmt Inc1.93%340K$4.3M—June 30, 2026
12State Street Corp1.86%327K$4.1M+1,085 (+0.3%)June 30, 2026
13Hillsdale Investment Management Inc.1.73%305K$3.9M−12,260 (−3.9%)June 30, 2026
14Vanguard Portfolio Management, LLC1.64%289K$3.7M+172,555 (+147.7%)June 30, 2026
15Boston Partners Global Investors, Inc1.49%263K$3.3M+42,470 (+19.3%)June 30, 2026
16Morgan Stanley - Brokerage Accounts1.34%235K$3.0M−32,466 (−12.1%)June 30, 2026
17Jacobs Levy Equity Management, Inc.1.22%214K$2.7M+22,502 (+11.7%)June 30, 2026
18Nuveen, LLC1.19%209K$2.6M+36,795 (+21.4%)June 30, 2026
19Bfsg, LLC1.13%199K$2.5M+99,212 (+99.6%)June 30, 2026
20Arnhold & S. Bleichroeder Advisers, LLC1.12%198K$2.5M+98,800 (+100.0%)June 30, 2026

Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 12 holders added 686K shares and 5 cut 192K.

NATR top mutual fund and ETF holders

20 largest
Nature's Sunshine Products, Inc. top fund holders
#Holder% of sharesSharesValueChangeReported
1Avantis US Small Cap Value ETF4.09%720K$9.1M+1,128 (+0.2%)September 30, 2026
2Vanguard MStar Total Stk Mkt Idx Invest2.39%421K$5.3M—August 31, 2026
3iShares Russell 2000 ETF2.13%374K$4.7M−4,288 (−1.1%)September 30, 2026
4First Eagle Small Cap Opportunity I1.17%207K$2.6M+62,034 (+42.9%)September 30, 2026
5Boston Partners Small Cap Value II Inv1.05%185K$2.3M+33,210 (+21.9%)July 31, 2026
6Vanguard Consumer Staples ETF0.93%163K$2.1M−2,113 (−1.3%)September 30, 2026
7Fidelity Small Cap Index0.90%158K$2.0M+1,233 (+0.8%)July 31, 2026
8DFA US Small Cap Value I0.86%152K$1.9M+30,142 (+24.7%)August 31, 2026
9DFA US Targeted Value I0.82%144K$1.8M+13,759 (+10.6%)August 31, 2026
10CREF Total Global Stock Account R30.81%143K$1.8M−37,176 (−20.7%)August 31, 2026
11Dimensional US Targeted Value ETF0.70%123K$1.6M+97 (+0.1%)September 30, 2026
12DFA US Micro Cap I0.68%120K$1.5M—August 31, 2026
13Canada Life US Small-Mid Cap Growth F0.67%119K$1.5M+14,053 (+13.4%)July 31, 2026
14BSF Systematic US Eq Abs Ret A2 USD0.65%113K$1.4M−6,130 (−5.1%)December 31, 2025
15iShares Russell 2000 Value ETF0.56%99K$1.2M+150 (+0.2%)September 30, 2026
16North Star Micro Cap I0.55%97K$1.2M—September 30, 2026
17Vanguard Russell 2000 ETF0.48%85K$1.1M+828 (+1.0%)September 30, 2026
18Lazard Baylight US Sm Cap Eq WW Dist EUR0.47%82K$1.0M+7,738 (+10.4%)June 30, 2026
19DFA US Small Cap I0.43%76K$955,635—August 31, 2026
20Fidelity Extended Market Index0.40%70K$881,248−375 (−0.5%)August 31, 2026

Funds report holdings monthly or quarterly; dates differ by fund.

NATR insider transactions

latest 12
Nature's Sunshine Products, Inc. insider transactions
DateNameTransactionPriceSharesValue
2026-03-13Bryant J YatesSell$24.3519,516$475,215
2026-03-13Daniel C NormanSell$24.5215,383$377,191
2026-03-13Jonathan David LanoySell$24.704,000$98,800
2025-12-12Bryant J YatesSell$22.291,700$37,893
2025-11-18Jonathan David LanoySell$20.455,000$102,250
2025-11-14Nathan G BrowerSell$20.813,800$79,078
2025-11-12Daniel C NormanSell$20.468,884$181,767
2025-08-29Bryant J YatesSell$16.714,672$78,069
2025-08-26Bryant J YatesSell$16.775,000$83,850
2025-08-13Jonathan David LanoySell$16.515,000$82,550
2025-08-13Nathan G BrowerSell$16.549,996$165,334
2025-06-27Fosun Pharmaceutical ShanghaiSell$11.462,854,607$32.7M

Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.

NATR shares outstanding

Shares outstanding

Year-end shares outstanding, adjusted for splits.

Who owns NATR

Institutional investors own 92.8% of Nature's Sunshine Products's shares and insiders 3.49%. The largest holder is Wynnefield Capital Inc with 14.06% of the shares (2.5M), as of June 30, 2026. Among the top 20 institutions, 12 added shares and 5 reduced their stake in the latest filings. Short interest is 6.69% of the float, or 6.43 days of average trading volume. The share count fell 6.8% since 2014.

Related: NATR analyst forecast, NATR key metrics. See the NATR stock overview for the latest quote and news.

NATR ownership FAQ

Who owns the most Nature's Sunshine Products stock?

The largest shareholders of Nature's Sunshine Products are Wynnefield Capital Inc (14.06%), Prescott Group Capital Management LLC (10.13%), BlackRock Inc (5.62%), Dimensional Fund Advisors, Inc. (5.25%), American Century Companies Inc (4.06%).

What percentage of Nature's Sunshine Products is owned by institutions?

Institutions hold 92.8% of Nature's Sunshine Products's shares outstanding; insiders hold 3.49%.

Which funds own Nature's Sunshine Products?

The largest fund holders of Nature's Sunshine Products are Avantis US Small Cap Value ETF (4.09%), Vanguard MStar Total Stk Mkt Idx Invest (2.39%), iShares Russell 2000 ETF (2.13%), First Eagle Small Cap Opportunity I (1.17%), Boston Partners Small Cap Value II Inv (1.05%).

What is Nature's Sunshine Products's short interest?

857K shares of Nature's Sunshine Products were sold short, 6.69% of the float; at the average daily volume it would take 6.43 days to cover.

Are insiders buying or selling Nature's Sunshine Products?

Of the latest 12 reported insider transactions in Nature's Sunshine Products (since June 27, 2025), 0 were purchases and 12 were sales.

How many shares of Nature's Sunshine Products are outstanding?

Nature's Sunshine Products has 17.6M shares outstanding, of which 12.5M are in the public float.

Packaged Foods: ownership