Planet Fitness, Inc. (PLNT) AI Stock Analysis

NYSE: PLNTAI research summary: business, growth, valuation, analysts, bull and bear case.

PLNT AI stock analysis summary

AI Research

Planet Fitness, Inc. (PLNT) operates and franchises fitness centers across multiple countries. Between FY2021 and FY2025, revenue grew from $587.0M to $1.32B while net income expanded from $42.8M to $219.1M. However, the company holds total debt of $2.96B against cash of $400.8M, resulting in negative shareholders' equity of -$614.7M.

Market cap
$3.86B
Revenue (TTM)
$1.30B
P/E
17.3x
fwd 10.8x
1Y return
-45.0%
S&P 500 16.8%
Avg. target
$65.39
28.4% vs last close

Bull case

  • Operating margin expanded consistently from 24.4% in FY2021 to 29.8% in FY2025, generating $254.8M in annual free cash flow.
  • Earnings growth remained solid in the quarter ended June 30, 2026, expanding 26.1% year-over-year.
  • Wall Street analysts maintain a mean price target of $65.39, implying a 28.4% upside from the recent price of $50.92.

Bear case

  • The stock has dropped 53.1% year-to-date and 45.0% over the trailing year, underperforming the broader market.
  • The company holds $2.96B in total debt against $400.8M in cash, leading to negative shareholders' equity of -$614.7M.
  • Short interest stands at 16.6% of the float, indicating significant bearish positioning in the market.

What Planet Fitness does

Planet Fitness, Inc. operates and franchises fitness centers under the Planet Fitness brand. Its operations are divided into three segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment oversees operations across the United States, Puerto Rico, Canada, Panama, Mexico, and Australia by partnering with local entrepreneurs. The Corporate-Owned Stores segment manages company-owned flagship locations in the United States and Canada that promote accessible and affordable fitness. The Equipment segment supplies fitness equipment to franchisee-owned stores across the United States and Canada to ensure consistency across locations. Founded in 1992 and headquartered in Hampton, New Hampshire, the company had 2,254 stores as of December 31, 2021.

Growth and profitability

Planet Fitness achieved a 5-year revenue compound annual growth rate of 26.6% from FY2020 to FY2025. Annual revenue expanded from $587.0M in FY2021 to $936.8M in FY2022, $1.07B in FY2023, $1.18B in FY2024, and $1.32B in FY2025. Over the same timeframe, operating margin widened from 24.4% in FY2021 to 29.8% in FY2025, while net margin increased from 7.3% to 16.5%. Annual diluted earnings per share advanced from $0.82 to $3.08. Free cash flow rose from $133.3M in FY2021 to $254.8M in FY2025. For the latest quarter ended June 30, 2026, revenue increased 4.5% year-over-year, while quarterly earnings expanded 26.1% compared to the prior-year period.

PLNT income statement →

Balance sheet and cash flow

As of June 30, 2026, Planet Fitness held $400.8M in cash and short-term investments alongside $2.96B in total debt, resulting in a net debt balance of $2.56B. Total assets stood at $3.00B, while shareholders' equity was -$614.7M. The current ratio was 1.58. In FY2025, operating cash flow reached $418.4M, which funded capital expenditures of $163.7M, share buybacks of $500.4M, and dividends paid of $1.5M. Over five years, the company reduced its share count by 8.3%.

PLNT balance sheet →

Valuation and performance

Planet Fitness trades at a trailing price-to-earnings ratio of 17.3x, below the 18.0x median of its US-listed Consumer Cyclical peers. Its forward price-to-earnings multiple of 10.8x also sits below the peer median of 14.1x, and its enterprise value to EBITDA ratio of 9.2x compares with the peer benchmark of 11.1x. However, its price-to-sales ratio of 3.0x is higher than the peer median of 0.7x. The stock has dropped 45.0% over the past year and 37.2% over the past five years, trailing the S&P 500 benchmark gains of 16.8% and 83.0% over the respective periods.

PLNT key metrics →

What analysts expect

Wall Street coverage includes 9 Strong Buy, 3 Buy, and 6 Hold recommendations, with 0 Sell or Strong Sell ratings. The average 12-month price target is $65.39, representing a 28.4% premium over the last close of $50.92. For the fiscal year ending December 31, 2026, consensus expectations project revenue of $1.42B and earnings per share of $3.26, reflecting 6.2% earnings growth. For the following fiscal year, 17 analysts forecast revenue of $1.52B and earnings per share of $3.66. The company exceeded earnings per share estimates in all of the last 4 quarters, with its next earnings announcement scheduled for November 5, 2026.

PLNT forecast and price target →

Key risks and what to watch

  • Planet Fitness carries net debt of $2.56B, which may restrict capital flexibility if operating performance slows.
  • Shareholders' equity stands at -$614.7M following extensive debt and $500.4M spent on share repurchases in FY2025.
  • Quarterly revenue growth slowed to 4.5% year-over-year in the period ended June 30, 2026, down from 12.1% annual growth in FY2025.

AI-generated research summary. Written with AI from Quotelinks data as of October 16, 2026 and checked so every figure matches that data. For information only, not investment advice. Disclaimer

About this PLNT AI stock analysis

This page is an AI-written research summary of Planet Fitness, Inc. (PLNT). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

Related: PLNT income statement, PLNT balance sheet, PLNT key metrics, PLNT analyst forecast, PLNT chart. See the PLNT stock overview for the latest quote and news.

PLNT AI stock analysis FAQ

What is Planet Fitness's current valuation multiple?

Planet Fitness trades at a trailing P/E of 17.3x, a forward P/E of 10.8x, and an EV/EBITDA ratio of 9.2x. These multiples compare to the US-listed Consumer Cyclical median metrics of 18.0x, 14.1x, and 11.1x, respectively.

How much debt does Planet Fitness carry?

As of June 30, 2026, Planet Fitness had $2.96B in total debt and $400.8M in cash and short-term investments, resulting in net debt of $2.56B. The company operates with negative shareholders' equity of -$614.7M.

What are analysts forecasting for Planet Fitness's earnings?

For the fiscal year ending December 31, 2026, consensus estimates project EPS of $3.26 on revenue of $1.42B. For the next fiscal year, analysts expect EPS of $3.66 and revenue of $1.52B.

When does Planet Fitness report earnings next?

Planet Fitness is scheduled to report its next quarterly financial results on November 5, 2026.

More Consumer Cyclical AI stock analysis