Harley-Davidson, Inc. (HOG) Ownership
HOG ownership summary
as of October 18, 2026- Institutions
- 112.1% of shares outstanding
- Insiders
- 1.18% of shares outstanding
- Shares outstanding
- 104.1M
- Float
- 102.9M shares available to trade
- Short interest
- 27.54% 21.1M shares short
- Days to cover
- 11.97 short interest up 19.3% vs prior month
- Institutions 112.10%
- Insiders 1.18%
HOG top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | BlackRock Inc | 9.80% | 10.2M | $272.8M | −409,784 (−3.9%) | June 30, 2026 |
| 2 | Donald Smith & Co Inc | 8.92% | 9.3M | $248.3M | −737,802 (−7.4%) | June 30, 2026 |
| 3 | Dimensional Fund Advisors, Inc. | 5.73% | 6.0M | $159.7M | +123,378 (+2.1%) | June 30, 2026 |
| 4 | Vanguard Portfolio Management, LLC | 5.41% | 5.6M | $150.5M | +341,498 (+6.5%) | June 30, 2026 |
| 5 | American Century Companies Inc | 5.14% | 5.4M | $143.2M | +594,794 (+12.5%) | June 30, 2026 |
| 6 | LSV Asset Management | 4.88% | 5.1M | $136.0M | −92,980 (−1.8%) | June 30, 2026 |
| 7 | Vanguard Capital Management, LLC | 4.56% | 4.7M | $127.0M | −313,854 (−6.2%) | June 30, 2026 |
| 8 | FIFTHDELTA Ltd | 4.20% | 4.4M | $117.0M | +2.2M (+105.2%) | June 30, 2026 |
| 9 | State Street Corp | 4.07% | 4.2M | $113.4M | +440,901 (+11.6%) | June 30, 2026 |
| 10 | Geode Capital Management, LLC | 2.88% | 3.0M | $80.2M | +710,288 (+31.1%) | June 30, 2026 |
| 11 | AQR Capital Management LLC | 2.51% | 2.6M | $70.0M | +1.0M (+64.1%) | June 30, 2026 |
| 12 | D. E. Shaw & Co LP | 2.18% | 2.3M | $60.8M | +1.1M (+98.8%) | June 30, 2026 |
| 13 | Jane Street Group LLC | 2.02% | 2.1M | $56.4M | +1.3M (+152.2%) | June 30, 2026 |
| 14 | Gate City Capital Management, LLC | 1.90% | 2.0M | $52.8M | −296,446 (−13.1%) | June 30, 2026 |
| 15 | UBS Group AG | 1.87% | 1.9M | $52.1M | −909,177 (−31.8%) | June 30, 2026 |
| 16 | Two Sigma Investments LLC | 1.79% | 1.9M | $49.7M | −1.2M (−38.9%) | June 30, 2026 |
| 17 | Bank of America Corp | 1.77% | 1.8M | $49.3M | +106,998 (+6.2%) | June 30, 2026 |
| 18 | Morgan Stanley - Brokerage Accounts | 1.76% | 1.8M | $49.1M | −53,841 (−2.8%) | June 30, 2026 |
| 19 | Third Avenue Management LLC | 1.42% | 1.5M | $39.6M | +18,210 (+1.2%) | June 30, 2026 |
| 20 | Amvescap Plc. | 1.33% | 1.4M | $36.9M | +705,986 (+104.7%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 12 holders added 8.7M shares and 8 cut 4.0M.
HOG top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Avantis US Small Cap Value ETF | 4.98% | 5.2M | $138.7M | +5,904 (+0.1%) | September 30, 2026 |
| 2 | iShares Core S&P Mid-Cap ETF | 3.56% | 3.7M | $99.3M | — | September 30, 2026 |
| 3 | Vanguard MStar Total Stk Mkt Idx Invest | 3.22% | 3.4M | $89.7M | −5,022 (−0.1%) | August 31, 2026 |
| 4 | Vanguard Small Cap Index | 2.25% | 2.3M | $62.7M | −77,268 (−3.2%) | September 30, 2026 |
| 5 | Vanguard Selected Value Inv | 2.12% | 2.2M | $59.2M | — | June 30, 2026 |
| 6 | Vanguard MStar Small Cap Value Index | 1.46% | 1.5M | $40.8M | −14,494 (−0.9%) | September 30, 2026 |
| 7 | Bestinfond FI | 1.36% | 1.4M | $37.9M | — | June 30, 2026 |
| 8 | DFA US Small Cap Value I | 1.36% | 1.4M | $37.9M | +38,926 (+2.8%) | August 31, 2026 |
| 9 | Aegis Value I | 1.32% | 1.4M | $36.6M | — | June 30, 2026 |
| 10 | Bestinver Internacional FI | 1.23% | 1.3M | $34.2M | −59,677 (−4.5%) | June 30, 2026 |
| 11 | Fidelity Small Cap Index | 1.11% | 1.2M | $30.9M | +9,367 (+0.8%) | July 31, 2026 |
| 12 | iShares Russell 2000 ETF | 1.10% | 1.1M | $30.7M | — | September 30, 2026 |
| 13 | Third Avenue Value Instl | 0.99% | 1.0M | $27.5M | — | June 30, 2026 |
| 14 | Invesco S&P MidCap Quality ETF | 0.82% | 853K | $22.8M | +890 (+0.1%) | September 30, 2026 |
| 15 | State Street® SPDR® S&P MIDCAP 400® ETF | 0.74% | 770K | $20.6M | −333 (−0.0%) | September 30, 2026 |
| 16 | DFA US Targeted Value I | 0.65% | 679K | $18.2M | — | August 31, 2026 |
| 17 | Dimensional US Targeted Value ETF | 0.64% | 666K | $17.8M | +21 (+0.0%) | September 30, 2026 |
| 18 | Redwheel Global Intrinsic Val I GBP Acc | 0.63% | 651K | $17.4M | +29,455 (+4.7%) | September 30, 2026 |
| 19 | Dimensional US Small Cap Value ETF | 0.60% | 627K | $16.8M | +296 (+0.0%) | September 24, 2026 |
| 20 | Vanguard Russell 2000 ETF | 0.57% | 591K | $15.8M | −14,572 (−2.4%) | September 30, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
HOG insider transactions
latest 9| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-12 | Tim Moore | Buy | $17.98 | — | — |
| 2026-02-27 | Rafeh Masood | Buy | $18.00 | 2,775 | $49,950 |
| 2026-02-25 | James D Farley Jr | Sell | $18.71 | 6,454 | $120,754 |
| 2026-01-23 | Tim Moore | Buy | $20.33 | — | — |
| 2025-12-18 | Tim Moore | Buy | $21.25 | — | — |
| 2025-12-09 | Tim Moore | Buy | $21.86 | — | — |
| 2025-11-28 | Tim Moore | Sell | $24.49 | — | — |
| 2025-11-21 | Tim Moore | Buy | $23.43 | — | — |
| 2025-08-05 | Rafeh Masood | Buy | $24.06 | 2,068 | $49,756 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
HOG shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns HOG
Institutional investors own 112.1% of Harley-Davidson's shares and insiders 1.18%. The largest holder is BlackRock Inc with 9.80% of the shares (10.2M), as of June 30, 2026. Among the top 20 institutions, 12 added shares and 8 reduced their stake in the latest filings. Short interest is 27.54% of the float, or 11.97 days of average trading volume. The share count fell 46.7% since 2014.
Related: HOG analyst forecast, HOG key metrics, HOG dividend history. See the HOG stock overview for the latest quote and news.
HOG ownership FAQ
Who owns the most Harley-Davidson stock?
The largest shareholders of Harley-Davidson are BlackRock Inc (9.80%), Donald Smith & Co Inc (8.92%), Dimensional Fund Advisors, Inc. (5.73%), Vanguard Portfolio Management, LLC (5.41%), American Century Companies Inc (5.14%).
What percentage of Harley-Davidson is owned by institutions?
Institutions hold 112.1% of Harley-Davidson's shares outstanding; insiders hold 1.18%.
Which funds own Harley-Davidson?
The largest fund holders of Harley-Davidson are Avantis US Small Cap Value ETF (4.98%), iShares Core S&P Mid-Cap ETF (3.56%), Vanguard MStar Total Stk Mkt Idx Invest (3.22%), Vanguard Small Cap Index (2.25%), Vanguard Selected Value Inv (2.12%).
What is Harley-Davidson's short interest?
21.1M shares of Harley-Davidson were sold short, 27.54% of the float; at the average daily volume it would take 11.97 days to cover.
Are insiders buying or selling Harley-Davidson?
Of the latest 9 reported insider transactions in Harley-Davidson (since August 5, 2025), 7 were purchases and 2 were sales.
How many shares of Harley-Davidson are outstanding?
Harley-Davidson has 104.1M shares outstanding, of which 102.9M are in the public float.