Harley-Davidson, Inc. (HOG) Stock Forecast

NYSE: HOGAnalyst ratings, price target and estimates.

HOG analyst forecast

as of October 18, 2026
Analyst consensus
Buy
3.53 / 5 from 15 analysts
Price target
$27.90
average of analyst targets
Upside to target
+4.3%
from the latest close
Next earnings
October 29, 2026
EPS estimate $0.43
52-week range
$17.19 – $28.45

HOG analyst ratings

15 analysts
Strong buy
640%
Buy
00%
Hold
747%
Sell
00%
Strong sell
213%

Number of analysts at each rating.

HOG price target

Price $26.76Target $27.90
52-week low $17.1952-week high $28.45

The average of analyst 12-month price targets compared with the latest close and the 52-week range.

HOG earnings per share estimates

Harley-Davidson, Inc. EPS estimates
PeriodAverageLowHighYear agoGrowthAnalysts
Current quarter (Sep '26)$0.47$0.21$0.77$3.10−84.8%13
Current fiscal year (2026)$0.67$0.40$0.87$2.78−75.9%14
Next fiscal year (2027)$1.97$1.10$2.70$0.67+193.6%14

Consensus EPS estimates; growth compares the average estimate with the year-ago EPS.

HOG revenue estimates

Harley-Davidson, Inc. revenue estimates
PeriodAverageLowHighGrowthAnalysts
Current quarter (Sep '26)$1.07B$981.5M$1.11B−0.3%11
Current fiscal year (2026)$3.79B$3.68B$3.86B+5.8%11
Next fiscal year (2027)$3.93B$3.78B$4.06B+3.8%11

HOG EPS: reported and forecast

Reported EPSEstimate (average; low–high)

Fiscal years; "E" marks estimates, the line shows the range from the lowest to the highest estimate.

HOG revenue: reported and forecast

Reported revenueEstimate (average; low–high)

HOG EPS estimate revisions

Harley-Davidson, Inc. EPS estimate revisions
Period90 days ago60 days ago30 days ago7 days agoNowChange (90 d)Revisions (30 d)
Current quarter (Sep '26)$0.50$0.46$0.47$0.47$0.47−5.3%1 up · 1 down
Current fiscal year (2026)$0.39$0.68$0.65$0.67$0.67+69.9%2 up · 0 down
Next fiscal year (2027)$1.89$1.95$1.96$1.97$1.97+4.2%1 up · 0 down

How the consensus EPS estimate changed over the last 90 days, and how many analysts raised or lowered it in the last 30 days.

HOG earnings surprises

Reported EPSEstimate

Reported EPS vs the consensus estimate for the last 12 quarters; HOG beat in 8 of 12.

What analysts expect from HOG

15 analysts cover Harley-Davidson; their consensus rating is buy (3.53 on a 1–5 scale, where 5 is a strong buy). The average price target is $27.90, 4.3% above the latest close of $26.76. Analysts expect earnings of $0.67 per share for 2026, −75.9% from a year earlier. For 2027 the average estimate is $1.97 per share on revenue of $3.9 billion. Harley-Davidson beat the EPS estimate in 8 of the last 12 quarters.

Related: HOG income statement, HOG key metrics, HOG chart. See the HOG stock overview for the latest quote and news.

HOG forecast FAQ

What is Harley-Davidson's price target?

The average analyst price target for Harley-Davidson is $27.90, 4.3% above the latest close of $26.76.

Is Harley-Davidson a buy, hold or sell?

Of 15 analysts covering Harley-Davidson, 6 rate it a strong buy, 0 a buy, 7 a hold, 0 a sell and 2 a strong sell, a consensus of buy. Ratings are opinions, not a recommendation from Quotelinks.

What is Harley-Davidson's EPS forecast?

Analysts forecast $0.67 per share for 2026 (range $0.40 to $0.87); for 2027 the estimate is $1.97.

What is Harley-Davidson's revenue forecast?

The average revenue estimate for 2026 is $3.8 billion, growth of 5.8%; for 2027 it is $3.9 billion.

When does Harley-Davidson report earnings?

Harley-Davidson is expected to report results for the quarter ending September 30, 2026 on October 29, 2026 before the market opens; the EPS estimate is $0.43.

Does Harley-Davidson usually beat earnings estimates?

Harley-Davidson reported EPS at or above the analyst estimate in 8 of the last 12 quarters.

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