Harley-Davidson, Inc. (HOG) AI Stock Analysis

Harley-Davidson, Inc. designs, manufactures, and distributes motorcycles and related merchandise globally through two primary segments: Motorcycles and Related Products, and Financial Services. Its motorcycle offerings include cruiser, touring, standard, sportbike, and dual models, alongside motorcycle parts, accessories, apparel, and related services sold through an independent dealership network and e-commerce platforms. The Financial Services segment supports dealership and retail customers by offering wholesale floorplan financing, retail installment lending for new and pre-owned motorcycles, and point-of-sale protection products such as insurance and extended service contracts.

Harley-Davidson grew annual revenue from $5.34B in FY2021 to a peak of $5.84B in FY2023, before declining to $5.19B in FY2024 and $4.47B in FY2025. Net income dropped from $650.0M in FY2021 to $338.7M in FY2025, with net margin narrowing from 12.2% to 7.6% over the same period. For the trailing twelve months, revenue was $4.24B with an operating margin of 5.6% and a net profit margin of 4.8%. In the latest quarter ended June 30, 2026, quarterly revenue fell 5.9% year-over-year while quarterly earnings dropped 15.0%.

As of June 30, 2026, Harley-Davidson held $1.90B in cash and short-term investments against $2.31B in total debt, leaving net debt at $411.3M. The company reported a current ratio of 1.90, debt-to-equity of 0.74, and shareholders' equity of $3.10B across $7.25B in total assets. In FY2025, operating cash flow stood at $568.9M and free cash flow reached $415.2M. Capital allocation in FY2025 included $153.7M in capital expenditures, $353.3M in share buybacks, and $86.4M in dividends paid.

At a share price of $26.76, Harley-Davidson has a market capitalization of $2.78B and an enterprise value of $3.12B. Its trailing P/E of 14.7x and forward P/E of 12.3x sit below the median of its US-listed Consumer Cyclical peers, which trade at 18.0x and 14.1x, respectively. The stock trades at an EV to EBITDA multiple of 5.6x compared to the peer median of 11.1x. Over the past year, HOG gained 3.2% compared to a 16.8% return for the S&P 500, while over five years the stock fell 19.8% against an 83.0% gain for the index.

Harley-Davidson pays an annualized forward dividend of $0.75 per share, representing a 2.80% dividend yield at a payout ratio of 45.6%. The company has paid dividends for 34 consecutive years, recording a 5-year annualized dividend growth rate of 10.4%. Its most recent ex-dividend date was September 15, 2026.

Wall Street coverage consists of 6 Strong Buy, 7 Hold, and 2 Strong Sell ratings. The mean price target of $27.90 sits 4.3% above the October 16, 2026 close of $26.76. Analysts estimate FY2026 revenue of $3.79B and EPS of $0.67, followed by FY2027 revenue of $3.93B and EPS of $1.97 based on 14 analysts. The company beat EPS expectations in 2 of the last 4 quarters, with next earnings scheduled for October 29, 2026.

This page is an AI-written research summary of Harley-Davidson, Inc. (HOG). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

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