Baozun Inc. (BZUN) AI Stock Analysis

Baozun Inc., headquartered in Shanghai, provides end-to-end e-commerce solutions for brand partners in the People's Republic of China. Its services include IT infrastructure setup, online store design and implementation, operational store management, visual merchandising, marketing campaigns, customer service, and warehousing and order fulfillment. The company serves clients across sectors including apparel and accessories, appliances, electronics, home furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods, mother and baby products, and automobiles. Baozun enables brand partners to establish and expand their digital presence within the Chinese e-commerce landscape.

Baozun's revenue expanded at a 5-year CAGR of 2.4% from FY2020 to FY2025. Annual revenue grew from $8.40B in FY2022 to $8.81B in FY2023, $9.42B in FY2024, and $9.95B in FY2025. Gross margin expanded from 36.8% in FY2021 to 50.9% in FY2025. Operating margin turned positive to 0.8% in FY2025 after reaching -2.3% in FY2023 and -1.2% in FY2024. Net income remained negative across all five years, finishing at -$242.1M in FY2025. For the trailing twelve months ended June 30, 2026, revenue stood at $10.45B, quarterly revenue grew 7.5% year-over-year, and quarterly earnings declined 47.6%.

As of June 30, 2026, Baozun held $2.90B in cash and short-term investments and $2.12B in total debt, yielding net cash of $778.2M. Total assets reached $9.57B against shareholders' equity of $3.64B, with a current ratio of 1.90 and a debt-to-equity ratio of 0.58. In FY2025, operating cash flow was $420.4M and free cash flow reached $266.6M. Capital expenditures totaled $153.8M, while $10.2M was allocated to share buybacks. The share count decreased 12.9% over five years.

At a share price of $3.72 on October 16, 2026, Baozun had a market capitalization of $215.9M and an enterprise value of $68.6M. The stock traded at a trailing P/E of 26.6x and a forward P/E of 16.4x, compared to medians of 18.0x and 14.1x for its US-listed Consumer Cyclical peers. Its EV/EBITDA multiple of 2.2x was below the peer median of 11.1x, while its price-to-book stood at 0.3x. Baozun returned 12.0% over the past year and -80.7% over 5 years, compared to 1-year and 5-year returns of 16.8% and 83.0% for the S&P 500.

Consensus ratings include 5 Strong Buys, 1 Buy, and 1 Hold, with no Sell or Strong Sell recommendations. The mean price target is $4.59, representing 23.4% upside over the last close of $3.72. For the fiscal year ending December 31, 2026, analysts estimate EPS of $3.55 on revenue of $10.76B. For the following fiscal year, 5 analysts forecast EPS of $5.85 and revenue of $11.53B. The company beat EPS estimates in 1 of the last 4 quarters, and the next earnings date is November 24, 2026.

This page is an AI-written research summary of Baozun Inc. (BZUN). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

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