Baozun Inc. (BZUN) Stock Forecast
BZUN analyst forecast
as of October 18, 2026- Analyst consensus
- Strong buy 4.57 / 5 from 7 analysts
- Price target
- $4.59 average of analyst targets
- Upside to target
- +23.4% from the latest close
- Next earnings
- November 24, 2026
- 52-week range
- $2.10 – $3.72
BZUN analyst ratings
7 analystsNumber of analysts at each rating.
BZUN price target
The average of analyst 12-month price targets compared with the latest close and the 52-week range.
BZUN earnings per share estimates
| Period | Average | Low | High | Year ago | Growth | Analysts |
|---|---|---|---|---|---|---|
| Current fiscal year (2026) | $3.55 | $2.04 | $4.62 | $0.76 | +367.3% | 5 |
| Next fiscal year (2027) | $5.85 | $3.65 | $7.22 | $3.55 | +64.6% | 5 |
Consensus EPS estimates; growth compares the average estimate with the year-ago EPS.
BZUN revenue estimates
| Period | Average | Low | High | Growth | Analysts |
|---|---|---|---|---|---|
| Current quarter (Sep '26) | $2.32B | $2.32B | $2.32B | +7.6% | 1 |
| Current fiscal year (2026) | $10.76B | $10.64B | $10.88B | +8.2% | 7 |
| Next fiscal year (2027) | $11.53B | $11.15B | $11.91B | +7.2% | 7 |
BZUN EPS: reported and forecast
Fiscal years; "E" marks estimates, the line shows the range from the lowest to the highest estimate.
BZUN revenue: reported and forecast
BZUN EPS estimate revisions
| Period | 90 days ago | 60 days ago | 30 days ago | 7 days ago | Now | Change (90 d) | Revisions (30 d) |
|---|---|---|---|---|---|---|---|
| Current fiscal year (2026) | $3.41 | $3.41 | $3.13 | $3.54 | $3.55 | +4.0% | 3 up · 1 down |
| Next fiscal year (2027) | $4.94 | $4.94 | $4.94 | $5.73 | $5.85 | +18.4% | 4 up · 0 down |
How the consensus EPS estimate changed over the last 90 days, and how many analysts raised or lowered it in the last 30 days.
BZUN earnings surprises
Reported EPS vs the consensus estimate for the last 12 quarters; BZUN beat in 3 of 10.
What analysts expect from BZUN
7 analysts cover Baozun; their consensus rating is strong buy (4.57 on a 1–5 scale, where 5 is a strong buy). The average price target is $4.59, 23.4% above the latest close of $3.72. Analysts expect earnings of $3.55 per share for 2026, +367.3% from a year earlier. For 2027 the average estimate is $5.85 per share on revenue of $11.5 billion. Baozun beat the EPS estimate in 3 of the last 10 quarters.
Related: BZUN income statement, BZUN key metrics, BZUN chart. See the BZUN stock overview for the latest quote and news.
BZUN forecast FAQ
What is Baozun's price target?
The average analyst price target for Baozun is $4.59, 23.4% above the latest close of $3.72.
Is Baozun a buy, hold or sell?
Of 7 analysts covering Baozun, 5 rate it a strong buy, 1 a buy, 1 a hold, 0 a sell and 0 a strong sell, a consensus of strong buy. Ratings are opinions, not a recommendation from Quotelinks.
What is Baozun's EPS forecast?
Analysts forecast $3.55 per share for 2026 (range $2.04 to $4.62); for 2027 the estimate is $5.85.
What is Baozun's revenue forecast?
The average revenue estimate for 2026 is $10.8 billion, growth of 8.2%; for 2027 it is $11.5 billion.
When does Baozun report earnings?
Baozun is expected to report results for the quarter ending September 30, 2026 on November 24, 2026 before the market opens.
Does Baozun usually beat earnings estimates?
Baozun reported EPS at or above the analyst estimate in 3 of the last 10 quarters.