Peloton Interactive, Inc. (PTON) Ownership
PTON ownership summary
as of October 18, 2026- Institutions
- 95.9% of shares outstanding
- Insiders
- 1.01% of shares outstanding
- Shares outstanding
- 423.0M
- Float
- 418.4M shares available to trade
- Short interest
- 16.07% 67.3M shares short
- Days to cover
- 7.09 short interest up 9.7% vs prior month
- Institutions 95.92%
- Insiders 1.01%
- Other investors 3.07%
PTON top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | BlackRock Inc | 14.82% | 65.0M | $339.5M | +32.7M (+101.2%) | June 30, 2026 |
| 2 | DnB NOR Asset Management (Asia) | 8.68% | 38.1M | $199.0M | +15.4M (+68.0%) | June 30, 2026 |
| 3 | Vanguard Portfolio Management, LLC | 5.52% | 24.2M | $126.5M | +4.9M (+25.4%) | June 30, 2026 |
| 4 | Vanguard Capital Management, LLC | 4.28% | 18.8M | $98.0M | +802,575 (+4.5%) | June 30, 2026 |
| 5 | D. E. Shaw & Co LP | 3.88% | 17.0M | $89.0M | −809,441 (−4.5%) | June 30, 2026 |
| 6 | State Street Corp | 3.68% | 16.1M | $84.2M | +7.0M (+77.1%) | June 30, 2026 |
| 7 | Quinn Opportunity Partners LLC | 3.05% | 13.4M | $69.8M | −686,005 (−4.9%) | June 30, 2026 |
| 8 | T. Rowe Price Investment Management,Inc. | 2.92% | 12.8M | $67.0M | +1.2M (+10.4%) | June 30, 2026 |
| 9 | Geode Capital Management, LLC | 2.46% | 10.8M | $56.4M | +820,314 (+8.2%) | June 30, 2026 |
| 10 | Nantahala Capital Management, LLC | 2.33% | 10.2M | $53.3M | −1.8M (−14.9%) | June 30, 2026 |
| 11 | Pale Fire Capital SE | 1.76% | 7.7M | $40.3M | +1.5M (+24.0%) | June 30, 2026 |
| 12 | The Goldman Sachs Group Inc | 1.32% | 5.8M | $30.3M | −1.1M (−15.6%) | June 30, 2026 |
| 13 | Susquehanna International Group, LLP | 1.12% | 4.9M | $25.7M | +1.4M (+39.3%) | June 30, 2026 |
| 14 | Alyeska Investment Group, L.P. | 1.08% | 4.7M | $24.7M | −7.4M (−60.9%) | June 30, 2026 |
| 15 | UBS Group AG | 1.07% | 4.7M | $24.5M | −3.1M (−39.8%) | June 30, 2026 |
| 16 | Renaissance Technologies Corp | 1.06% | 4.6M | $24.2M | +4.1M (+752.0%) | June 30, 2026 |
| 17 | AQR Capital Management LLC | 1.04% | 4.6M | $23.9M | +1.6M (+53.3%) | June 30, 2026 |
| 18 | Morgan Stanley - Brokerage Accounts | 1.03% | 4.5M | $23.5M | +508,021 (+12.7%) | June 30, 2026 |
| 19 | Hennessy Advisors, Inc. | 1.02% | 4.5M | $23.4M | — | June 30, 2026 |
| 20 | Northern Trust Corp | 0.95% | 4.2M | $21.8M | +771,237 (+22.7%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 13 holders added 72.8M shares and 6 cut 14.8M.
PTON top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | DNB Teknologi A | 6.06% | 26.6M | $138.8M | +1.8M (+7.1%) | August 31, 2026 |
| 2 | iShares Core S&P Small-Cap ETF | 5.74% | 25.2M | $131.4M | +6,117 (+0.0%) | September 30, 2026 |
| 3 | Vanguard MStar Total Stk Mkt Idx Invest | 3.02% | 13.3M | $69.2M | −17,652 (−0.1%) | August 31, 2026 |
| 4 | iShares Russell 2000 ETF | 2.45% | 10.8M | $56.1M | −123,904 (−1.1%) | September 30, 2026 |
| 5 | Vanguard Small Cap Index | 2.19% | 9.6M | $50.1M | +4,470 (+0.0%) | August 31, 2026 |
| 6 | DNB Fund Technology A EUR Acc | 1.70% | 7.4M | $38.9M | +484,371 (+7.0%) | August 31, 2026 |
| 7 | T. Rowe Price Small-Cap Value | 1.58% | 6.9M | $36.3M | +357,320 (+5.4%) | August 31, 2026 |
| 8 | Skandia Time Global | 1.52% | 6.7M | $34.9M | +118,652 (+1.8%) | September 30, 2026 |
| 9 | Vanguard MStar Small Cap Growth Indx Inv | 1.25% | 5.5M | $28.7M | −44,984 (−0.8%) | August 31, 2026 |
| 10 | Fidelity Small Cap Index | 1.02% | 4.5M | $23.3M | +36,554 (+0.8%) | July 31, 2026 |
| 11 | Hennessy Cornerstone Mid Cap 30 Inv | 0.99% | 4.3M | $22.7M | −138,600 (−3.1%) | September 30, 2026 |
| 12 | State Street SPDR Port S&P 600 Sm CpETF | 0.88% | 3.9M | $20.3M | — | September 30, 2026 |
| 13 | Fidelity Enhanced Small Cap Core ETF | 0.56% | 2.5M | $12.9M | +5,196 (+0.2%) | September 30, 2026 |
| 14 | iShares Russell 2000 Value ETF | 0.55% | 2.4M | $12.5M | +3,626 (+0.2%) | September 30, 2026 |
| 15 | Vanguard Tax-Managed Small Cap Adm | 0.54% | 2.4M | $12.5M | — | August 31, 2026 |
| 16 | Pacer US Small Cap Cash Cows 100 ETF | 0.54% | 2.4M | $12.4M | +5,364 (+0.2%) | September 30, 2026 |
| 17 | Vanguard Russell 2000 ETF | 0.54% | 2.4M | $12.3M | +57,160 (+2.5%) | August 31, 2026 |
| 18 | iShares S&P Small-Cap 600 Growth ETF | 0.51% | 2.2M | $11.7M | — | September 30, 2026 |
| 19 | Schwab US Small-Cap ETF™ | 0.51% | 2.2M | $11.6M | +1,503 (+0.1%) | September 30, 2026 |
| 20 | Fidelity Extended Market Index | 0.47% | 2.1M | $10.7M | −10,806 (−0.5%) | August 31, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
PTON insider transactions
latest 20| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-20 | Charles Peter Kirol | Sell | $5.16 | 3,670 | $18,937 |
| 2026-04-16 | Charles Peter Kirol | Sell | $5.02 | 19,806 | $99,426 |
| 2026-03-19 | Maria Elvira Salazar | Buy | $4.06 | — | — |
| 2026-03-16 | Elizabeth F Coddington | Sell | $3.87 | 21,819 | $84,440 |
| 2026-03-16 | Nick V Caldwell | Sell | $3.86 | 42,632 | $164,560 |
| 2026-02-20 | Dion C Sanders | Sell | $4.41 | 146,844 | $647,582 |
| 2026-02-20 | Jennifer Cunningham Cotter | Sell | $4.41 | 154,497 | $681,332 |
| 2026-02-18 | Saqib Baig | Sell | $4.31 | 5,722 | $24,662 |
| 2026-02-17 | Elizabeth F Coddington | Sell | $4.18 | 238,013 | $994,894 |
| 2026-02-17 | Saqib Baig | Sell | $4.14 | 30,918 | $128,001 |
| 2026-02-17 | Nick V Caldwell | Sell | $4.15 | 50,570 | $209,866 |
| 2026-02-17 | Jennifer Cunningham Cotter | Sell | $4.15 | 125,432 | $520,543 |
| 2026-02-17 | Dion C Sanders | Sell | $4.14 | 88,242 | $365,322 |
| 2026-02-17 | Charles Peter Kirol | Sell | $4.14 | 6,419 | $26,575 |
| 2026-01-21 | Charles Peter Kirol | Sell | $5.85 | 3,399 | $19,884 |
| 2026-01-16 | Charles Peter Kirol | Sell | $6.47 | 22,520 | $145,704 |
| 2026-01-13 | Nick V Caldwell | Sell | $7.00 | 25,135 | $175,945 |
| 2026-01-13 | Saqib Baig | Sell | $6.87 | 10,000 | $68,700 |
| 2026-01-09 | Nick V Caldwell | Sell | $7.00 | 75,762 | $530,334 |
| 2026-01-09 | Saqib Baig | Sell | $6.95 | 5,000 | $34,750 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
PTON shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns PTON
Institutional investors own 95.9% of Peloton Interactive's shares and insiders 1.01%. The largest holder is BlackRock Inc with 14.82% of the shares (65.0M), as of June 30, 2026. Among the top 20 institutions, 13 added shares and 6 reduced their stake in the latest filings. Short interest is 16.07% of the float, or 7.09 days of average trading volume. The share count rose 1,445.2% since 2017.
Related: PTON analyst forecast, PTON key metrics. See the PTON stock overview for the latest quote and news.
PTON ownership FAQ
Who owns the most Peloton Interactive stock?
The largest shareholders of Peloton Interactive are BlackRock Inc (14.82%), DnB NOR Asset Management (Asia) (8.68%), Vanguard Portfolio Management, LLC (5.52%), Vanguard Capital Management, LLC (4.28%), D. E. Shaw & Co LP (3.88%).
What percentage of Peloton Interactive is owned by institutions?
Institutions hold 95.9% of Peloton Interactive's shares outstanding; insiders hold 1.01%.
Which funds own Peloton Interactive?
The largest fund holders of Peloton Interactive are DNB Teknologi A (6.06%), iShares Core S&P Small-Cap ETF (5.74%), Vanguard MStar Total Stk Mkt Idx Invest (3.02%), iShares Russell 2000 ETF (2.45%), Vanguard Small Cap Index (2.19%).
What is Peloton Interactive's short interest?
67.3M shares of Peloton Interactive were sold short, 16.07% of the float; at the average daily volume it would take 7.09 days to cover.
Are insiders buying or selling Peloton Interactive?
Of the latest 20 reported insider transactions in Peloton Interactive (since January 9, 2026), 1 were purchases and 19 were sales.
How many shares of Peloton Interactive are outstanding?
Peloton Interactive has 423.0M shares outstanding, of which 418.4M are in the public float.