Digital Brands Group, Inc. (DBGI) Ownership

NASDAQ: DBGITop holders, insider trades and short interest.

DBGI ownership summary

as of October 18, 2026
Institutions
6.7%
of shares outstanding
Insiders
0.00%
of shares outstanding
Shares outstanding
934K
Float
916K
shares available to trade
Short interest
20.05%
187K shares short
Days to cover
0.10
short interest up 3.8% vs prior month
  • Institutions 6.71%
  • Other investors 93.29%

DBGI top institutional holders

20 largest
Digital Brands Group, Inc. top institutional holders
#Holder% of sharesSharesValueChangeReported
1Vanguard Capital Management, LLC1.99%742K$1.8M+425,969 (+134.7%)June 30, 2026
2Fifth Third Bancorp1.76%656K$1.6M+415,650 (+173.2%)June 30, 2026
3Jane Street Group LLC0.82%304K$723,002+291,304 (+2,220.6%)June 30, 2026
4UBS Group AG0.55%204K$483,453+179,667 (+752.0%)June 30, 2026
5Goldstone Financial Group, LLC0.36%133K$315,668+17,543 (+15.2%)June 30, 2026
6Geode Capital Management, LLC0.34%126K$300,295+34,433 (+37.4%)June 30, 2026
7Vanguard Fiduciary Trust Co0.24%88K$208,805+51,027 (+138.3%)June 30, 2026
8Susquehanna International Group, LLP0.13%50K$119,280+50,223 (0.0%)June 30, 2026
9Virtu Financial LLC0.08%31K$74,155+13,404 (+75.2%)June 30, 2026
10JustInvest LLC0.08%31K$73,480+30,939 (0.0%)June 30, 2026
11Ingalls & Snyder LLC0.08%29K$69,148—June 30, 2026
12State Street Corp0.07%28K$65,312—June 30, 2026
13Northern Trust Corp0.07%25K$58,454+24,612 (0.0%)June 30, 2026
14Sassicaia Capital Advisers LLC0.05%20K$47,500+20,000 (0.0%)June 30, 2026
15BlackRock Inc0.05%19K$45,327—June 30, 2026
16ACT Advisors, LLC0.03%11K$26,192+11,028 (0.0%)June 30, 2026
17Vanguard Global Advisers, LLC0.01%4,122$9,790—June 30, 2026
18Mercer Global Advisors Inc.0.01%2,000$4,750+2,000 (0.0%)June 30, 2026
19VSM Wealth Advisory, LLC<0.01%1,500$3,562—June 30, 2026
20Wells Fargo & Co<0.01%950$2,256+950 (0.0%)June 30, 2026

Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 15 holders added 1.6M shares and 0 cut 0.

DBGI top mutual fund and ETF holders

6 largest
Digital Brands Group, Inc. top fund holders
#Holder% of sharesSharesValueChangeReported
1Vanguard MStar Total Stk Mkt Idx Invest1.75%16K$38,900—August 31, 2026
2Fidelity Nasdaq Composite Index1.35%13K$30,001+12,632 (0.0%)August 31, 2026
3Fidelity Extended Market Index0.23%2,158$5,125−12 (−0.6%)August 31, 2026
4Fidelity Series Total Market Index0.08%748$1,776+450 (+151.0%)August 31, 2026
5Fidelity Total Market Index0.06%531$1,261+259 (+95.2%)August 31, 2026
6Vanguard U.S. Eq Idx £ Acc0.01%103$245—August 31, 2026

Funds report holdings monthly or quarterly; dates differ by fund.

DBGI shares outstanding

Shares outstanding

Year-end shares outstanding, adjusted for splits.

Who owns DBGI

Institutional investors own 6.7% of Digital Brands's shares and insiders 0.00%. The largest holder is Vanguard Capital Management, LLC with 1.99% of the shares (742K), as of June 30, 2026. Among the top 20 institutions, 15 added shares and 0 reduced their stake in the latest filings. Short interest is 20.05% of the float, or 0.10 days of average trading volume. The share count fell 72.8% since 2015.

Related: DBGI key metrics. See the DBGI stock overview for the latest quote and news.

DBGI ownership FAQ

Who owns the most Digital Brands stock?

The largest shareholders of Digital Brands are Vanguard Capital Management, LLC (1.99%), Fifth Third Bancorp (1.76%), Jane Street Group LLC (0.82%), UBS Group AG (0.55%), Goldstone Financial Group, LLC (0.36%).

What percentage of Digital Brands is owned by institutions?

Institutions hold 6.7% of Digital Brands's shares outstanding; insiders hold 0.00%.

Which funds own Digital Brands?

The largest fund holders of Digital Brands are Vanguard MStar Total Stk Mkt Idx Invest (1.75%), Fidelity Nasdaq Composite Index (1.35%), Fidelity Extended Market Index (0.23%), Fidelity Series Total Market Index (0.08%), Fidelity Total Market Index (0.06%).

What is Digital Brands's short interest?

187K shares of Digital Brands were sold short, 20.05% of the float; at the average daily volume it would take 0.10 days to cover.

How many shares of Digital Brands are outstanding?

Digital Brands has 934K shares outstanding, of which 916K are in the public float.

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