Bread Financial Holdings, Inc. (BFH) Ownership

NYSE: BFHTop holders, insider trades and short interest.

BFH ownership summary

as of October 17, 2026
Institutions
109.7%
of shares outstanding
Insiders
1.49%
of shares outstanding
Shares outstanding
38.4M
Float
37.7M
shares available to trade
Short interest
11.85%
3.2M shares short
Days to cover
5.49
short interest up 4.7% vs prior month
  • Institutions 109.71%
  • Insiders 1.49%

BFH top institutional holders

20 largest
Bread Financial Holdings, Inc. top institutional holders
#Holder% of sharesSharesValueChangeReported
1BlackRock Inc10.12%3.9M$398.8M−336,243 (−8.0%)June 30, 2026
2Dimensional Fund Advisors, Inc.8.05%3.1M$317.1M+6,148 (+0.2%)June 30, 2026
3Vanguard Portfolio Management, LLC6.82%2.6M$268.9M−134,520 (−4.9%)June 30, 2026
4American Century Companies Inc4.66%1.8M$183.7M+159,569 (+9.8%)June 30, 2026
5Allianz Asset Management AG4.66%1.8M$183.4M+441,866 (+32.8%)June 30, 2026
6Vanguard Capital Management, LLC4.57%1.8M$180.3M−111,748 (−6.0%)June 30, 2026
7State Street Corp4.38%1.7M$172.5M−83,079 (−4.7%)June 30, 2026
8Turtle Creek Asset Management Inc.3.41%1.3M$134.4M−1.1M (−46.1%)June 30, 2026
9Geode Capital Management, LLC2.95%1.1M$116.1M−53,070 (−4.5%)June 30, 2026
10Arrowstreet Capital Limited Partnership2.72%1.0M$107.2M−58,387 (−5.3%)June 30, 2026
11HSBC Holdings PLC2.36%907K$93.1M−102,432 (−10.1%)June 30, 2026
12Franklin Templeton Inc2.14%823K$84.4M−326,271 (−28.4%)June 30, 2026
13Jacobs Levy Equity Management, Inc.2.00%770K$79.0M−176,441 (−18.6%)June 30, 2026
14The Goldman Sachs Group Inc1.98%762K$78.2M+9,060 (+1.2%)June 30, 2026
15Charles Schwab Investment Management Inc1.59%613K$62.8M−41,634 (−6.4%)June 30, 2026
16Bank of America Corp1.58%607K$62.3M−22,874 (−3.6%)June 30, 2026
17Delaware Management Holdings Inc1.52%583K$59.8M−125,178 (−17.7%)June 30, 2026
18Morgan Stanley - Brokerage Accounts1.47%565K$57.9M−50,889 (−8.3%)June 30, 2026
19LSV Asset Management1.37%527K$54.1M+101,643 (+23.9%)June 30, 2026
20Northern Trust Corp1.36%521K$53.5M−14,935 (−2.8%)June 30, 2026

Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 5 holders added 718K shares and 15 cut 2.8M.

BFH top mutual fund and ETF holders

20 largest
Bread Financial Holdings, Inc. top fund holders
#Holder% of sharesSharesValueChangeReported
1iShares Core S&P Small-Cap ETF5.99%2.3M$235.9M—September 30, 2026
2Avantis US Small Cap Value ETF3.28%1.3M$129.2M+1,944 (+0.2%)September 30, 2026
3Vanguard MStar Total Stk Mkt Idx Invest3.18%1.2M$125.3M−1,564 (−0.1%)August 31, 2026
4Vanguard Small Cap Index2.30%884K$90.7M+1,859 (+0.2%)August 31, 2026
5PIMCO RAE US Small Instl2.05%786K$80.6M−33,799 (−4.1%)June 30, 2026
6DFA US Small Cap Value I1.89%725K$74.3M—August 31, 2026
7Vanguard MStar Small Cap Value Index1.46%561K$57.5M+429 (+0.1%)August 31, 2026
8iShares Russell 2000 ETF1.34%514K$52.8M—September 30, 2026
9Fidelity Small Cap Index1.16%447K$45.9M+3,642 (+0.8%)July 31, 2026
10Nomura Small Cap Value A0.99%380K$39.0M—August 31, 2026
11DFA US Targeted Value I0.99%379K$38.8M—August 31, 2026
12State Street SPDR Port S&P 600 Sm CpETF0.91%349K$35.8M—September 30, 2026
13Dimensional US Targeted Value ETF0.88%339K$34.7M+43 (+0.0%)September 30, 2026
14iShares S&P Small-Cap 600 Value ETF0.85%325K$33.3M—September 30, 2026
15iShares Russell 2000 Value ETF0.84%323K$33.1M—September 30, 2026
16Castellan Targeted Equity ETF0.77%296K$30.3M—September 30, 2026
17Vanguard Tax-Managed Small Cap Adm0.73%279K$28.6M—August 31, 2026
18Dimensional US Small Cap Value ETF0.68%261K$26.8M—September 24, 2026
19Vanguard Russell 2000 ETF0.61%235K$24.1M+5,599 (+2.4%)August 31, 2026
20Franklin Small Cap Value A0.60%231K$23.7M—August 31, 2026

Funds report holdings monthly or quarterly; dates differ by fund.

BFH insider transactions

latest 1
Bread Financial Holdings, Inc. insider transactions
DateNameTransactionPriceSharesValue
2025-07-30John J FawcettBuy$61.791,027$63,458

Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.

BFH shares outstanding

Shares outstanding

Year-end shares outstanding, adjusted for splits.

Who owns BFH

Institutional investors own 109.7% of Bread Financial's shares and insiders 1.49%. The largest holder is BlackRock Inc with 10.12% of the shares (3.9M), as of June 30, 2026. Among the top 20 institutions, 5 added shares and 15 reduced their stake in the latest filings. Short interest is 11.85% of the float, or 5.49 days of average trading volume. The share count fell 24.7% since 2014.

Related: BFH analyst forecast, BFH key metrics, BFH dividend history. See the BFH stock overview for the latest quote and news.

BFH ownership FAQ

Who owns the most Bread Financial stock?

The largest shareholders of Bread Financial are BlackRock Inc (10.12%), Dimensional Fund Advisors, Inc. (8.05%), Vanguard Portfolio Management, LLC (6.82%), American Century Companies Inc (4.66%), Allianz Asset Management AG (4.66%).

What percentage of Bread Financial is owned by institutions?

Institutions hold 109.7% of Bread Financial's shares outstanding; insiders hold 1.49%.

Which funds own Bread Financial?

The largest fund holders of Bread Financial are iShares Core S&P Small-Cap ETF (5.99%), Avantis US Small Cap Value ETF (3.28%), Vanguard MStar Total Stk Mkt Idx Invest (3.18%), Vanguard Small Cap Index (2.30%), PIMCO RAE US Small Instl (2.05%).

What is Bread Financial's short interest?

3.2M shares of Bread Financial were sold short, 11.85% of the float; at the average daily volume it would take 5.49 days to cover.

Are insiders buying or selling Bread Financial?

Of the latest 1 reported insider transactions in Bread Financial (since July 30, 2025), 1 were purchases and 0 were sales.

How many shares of Bread Financial are outstanding?

Bread Financial has 38.4M shares outstanding, of which 37.7M are in the public float.

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