Inuvo, Inc (INUV) Key Metrics

NYSE American: INUVValuation, returns, debt and efficiency ratios over 10 years.

INUV valuation today

Trailing 12 months · as of October 18, 2026
Market cap
$7.2M
Enterprise value
$19.3M
P/E (TTM)
—
Forward P/E
0.9
PEG ratio
0.31
Price / sales
0.1
10-yr median 0.8
Price / book
1.2
10-yr median 2.6
EV / EBITDA
14.4
Dividend yield
—
Beta
1.23

INUV key metrics, 2016–2025

Fiscal year ended December 31, 2025 · U.S. dollars

INUV valuation Price multiples at each fiscal year-end price.

Price / sales−61.2%
0.4
2025 · hover or tap a bar for each year
2018: 4.52019: 0.2 (−95.6%)2020: 0.8 (+295.9%)2021: 1.0 (+33.4%)2022: 0.3 (−66.5%)2023: 0.8 (+118.8%)2024: 1.1 (+42.3%)2025: 0.4 (−61.2%)
20162025
Price / book−46.4%
3.6
2025 · hover or tap a bar for each year
2018: 30.12019: 0.8 (−97.2%)2020: 1.4 (+64.2%)2021: 1.9 (+37.8%)2022: 1.2 (−36.2%)2023: 3.3 (+173.9%)2024: 6.8 (+103.4%)2025: 3.6 (−46.4%)
20162025
Free cash flow yield−7.6 pts
−9.3%
2025 · hover or tap a bar for each year
2018: −1.1%2019: −53.8% (−52.7 pts)2020: −19.5% (+34.4 pts)2021: −11.0% (+8.4 pts)2022: −27.6% (−16.5 pts)2023: −7.5% (+20.0 pts)2024: −1.8% (+5.7 pts)2025: −9.3% (−7.6 pts)
20162025

INUV valuation history

Fiscal year-endToday10-year median

INUV returns on capital

ROEROICROA

Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.

INUV debt vs cash

Total debtCash & short-term investments

Debt includes short- and long-term borrowings and, where reported, lease liabilities.

INUV cash returned to shareholders

DividendsBuybacksFree cash flow

INUV price vs earnings per share

Share price at year-endEPS (right axis)

INUV key metrics

2016–2025
Inuvo, Inc key metrics by fiscal year
2025202420232022202120202019201820172016
Valuation
Market capitalization$36.3M$91.0M$56.4M$26.4M$62.3M$34.9M$12.1M$331.9M——
Enterprise value$37.5M$89.5M$52.9M$22.4M$50.8M$28.1M$16.5M$335.1M——
Price / sales0.41.10.80.31.00.80.24.5——
Price / book3.66.83.31.21.91.40.830.1——
Price / operating cash flow—396.3————————
EV / sales0.41.10.70.30.80.60.34.6——
Earnings yield−14.0%−6.3%−18.4%−49.7%−12.2%−21.0%−37.0%−1.8%——
Free cash flow yield−9.3%−1.8%−7.5%−27.6%−11.0%−19.5%−53.8%−1.1%——
Dividend yield————0.4%0.2%0.4%———
Shareholder yield (dividends + buybacks)—0.3%0.3%0.7%0.9%0.4%0.8%0.0%——
Share price at fiscal year-end$2.48$6.50$4.30$2.20$5.30$4.50$3.00$10.70$8.10$16.70
Per share
Revenue per share$5.89$5.99$5.64$6.31$5.09$5.76$15.21$2.36——
Earnings per share−$0.35−$0.41−$0.79−$1.09−$0.65−$0.94−$1.11−$0.19——
Operating cash flow per share−$0.12$0.02−$0.19−$0.47−$0.45−$0.72−$1.32−$0.07——
Free cash flow per share−$0.23−$0.12−$0.32−$0.61−$0.58−$0.88−$1.61−$0.12——
Cash per share$0.19$0.18$0.34$0.37$1.05$1.02$0.09$0.01——
Book value per share$0.69$0.96$1.30$1.82$2.79$3.26$3.57$0.36——
Tangible book value per share−$0.22−$0.02$0.19$0.52$1.38$0.88−$1.45−$0.27——
Dividends per share————$0.02$0.01$0.01———
Capex per share$0.11$0.13$0.13$0.14$0.14$0.15$0.30$0.05——
Debt per share$0.28$0.07$0.07$0.04$0.07$0.14$1.18$0.11——
Shares outstanding14.6M14.0M13.1M12.0M11.8M7.7M4.0M31.0M——
Change in shares outstanding+4.5%+6.8%+9.4%+1.9%+51.8%+91.5%−87.0%———
Returns & profitability
Return on equity (ROE)−43.4%−37.8%−53.6%−48.0%−26.2%−36.8%−35.2%−46.9%−23.9%−6.9%
Return on invested capital (ROIC)−45.5%−34.1%−52.5%−51.2%−30.9%−34.1%−37.0%−29.2%−29.1%−9.4%
Return on assets (ROA)−17.9%−17.8%−30.6%−32.9%−19.2%−22.2%−15.1%−17.6%−9.3%−2.7%
Return on tangible assets−44.0%−31.2%−58.2%−65.4%−27.7%−43.6%−43.2%−62.9%−17.4%−5.7%
Free cash flow margin−3.9%−1.9%−5.7%−9.6%−11.5%−15.2%−10.6%−5.1%−3.4%−0.1%
Financial health
Total debt$4.0M$1.0M$943,905$483,000$849,670$1.1M$4.8M$3.4M$5.4M$31,210
Cash & short-term investments$2.8M$2.5M$4.4M$4.5M$12.4M$7.9M$372,989$228,956$4.1M$3.9M
Net debt$1.2M−$1.4M−$3.5M−$4.0M−$11.6M−$6.8M$4.4M$3.2M$1.3M−$3.9M
Debt / equity0.400.080.060.020.030.040.330.310.380.00
Debt / assets0.160.030.030.010.020.030.150.120.140.00
Net debt / EBITDA—————————−2.89
Current ratio0.640.871.011.202.161.660.520.510.710.99
Quick ratio0.640.871.011.202.161.660.520.510.710.99
Interest coverage-25.8-20.7-351.5-599.2-89.3-31.7-16.0-13.0-13.3-8.6
Working capital−$5.1M−$2.2M$211,057$2.8M$12.4M$5.8M−$7.5M−$6.9M−$6.2M−$144,373
Invested capital$11.2M$12.0M$13.5M$17.8M$21.3M$18.5M$18.8M$14.2M$15.4M$7.6M
Tangible asset value−$3.3M−$273,445$2.5M$6.2M$16.2M$6.8M−$5.9M−$8.3M−$6.6M−$2.6M
Net current asset value−$5.6M−$3.1M−$648,427$2.6M$11.9M$4.6M−$8.1M−$10.4M−$8.9M−$4.2M
Graham net-net per share−$0.52−$0.49−$0.31−$0.08$0.69$0.34−$2.53−$0.40——
Capital allocation
Dividends paid————$272,049$74,550$45,565—$0$0
Share buybacks (net)—$302,587$166,872$196,894$272,049$74,550$45,565$77,044$44,772$22,499
Capex / revenue1.9%2.2%2.3%2.2%2.7%2.7%1.9%2.2%2.0%1.6%
Capex / operating cash flow—809.1%———————106.0%
Capex / depreciation0.640.660.610.630.460.330.350.510.510.51
Stock-based compensation / revenue1.3%1.8%2.7%3.1%3.6%1.9%1.3%1.2%1.6%1.8%
R&D / revenue———0.1%1.2%1.6%1.2%1.0%0.8%—
SG&A / revenue82.3%87.8%99.9%76.7%67.3%99.4%75.7%66.7%59.2%71.3%
Efficiency
Days sales outstanding39.047.450.249.247.356.242.343.542.137.3
Days of inventory on hand—————0.0——0.00.0
Days payables outstanding128.7225.3252.277.8101.9254.5136.8141.0113.9165.4
Cash conversion cycle (days)-89.7-177.9-201.9-28.6-54.6-198.2-94.6-97.5-71.8-128.1
Receivables turnover9.357.707.277.427.726.498.638.398.679.79
Payables turnover2.841.621.454.693.581.432.672.593.202.21
Inventory turnover—————8,296,483.00——36,669,543.0042,729,590.00
Asset turnover3.022.602.181.901.511.362.072.192.422.54
Average receivables$9.2M$10.9M$10.2M$10.2M$7.7M$6.9M$7.1M$8.7M$9.2M$7.3M
Average payables$7.8M$7.4M$7.2M$6.4M$4.4M$5.8M$8.5M$11.6M$11.4M$9.7M
Average inventory—————$1——$1$0
Intangibles / total assets53.4%42.7%44.8%43.6%37.7%52.4%66.2%67.3%54.0%51.2%

Computed from INUV's annual financial statements (latest annual report filed March 5, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.

INUV valuation and financial ratios

Inuvo earned a return on equity of −43.4% and a return on invested capital of −45.5% in fiscal 2025. It ended the year with $4.0 million of debt and $2.8 million in cash and short-term investments, net debt of $1.2 million.

See the INUV income statement, the INUV chart for price history, or the INUV stock overview for the latest quote and news.

INUV key metrics FAQ

What is Inuvo's return on equity?

Inuvo's return on equity (ROE) was −43.4% in fiscal 2025: net income of -$5.1 million on average shareholders' equity of $11.7 million.

What is Inuvo's ROIC?

Inuvo's return on invested capital was −45.5% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.

How much debt does Inuvo have?

Inuvo had total debt of $4.0 million at the end of fiscal 2025, a debt-to-equity ratio of 0.40.

What is Inuvo's free cash flow yield?

Inuvo generated -$3.4 million of free cash flow in fiscal 2025, a free cash flow yield of −9.3% on its market value at year-end ($36.3 million).

What is Inuvo's current ratio?

Inuvo's current ratio was 0.64 at the end of fiscal 2025: current assets were 0.64 times current liabilities.

Software - Application key metrics