Inuvo, Inc (INUV) Cash Flow Statement
Where INUV’s cash came from and went, 2025
December 31, 2025 · U.S. dollars- Cash from operations
- −$1.8M −878.2% vs 2024
- Capital expenditures
- $1.6M 1.9% of revenue
- Free cash flow
- −$3.4M −3.9% margin
- Returned to shareholders
- —
- Change in cash
- $380,676 cash at year-end $2.8M
Cash from operations
−$1.8M
Capital expenditures
−$1.6M
Net borrowing (repayment)
−$18,209
Other financing
+$3.8M
Change in cash
$380,676
Drawn to scale: where the cash came from and how it was used. Hover for values.
INUV operating cash flow, capex and free cash flow
Operating cash flowCapital expendituresFree cash flowFCF margin (right axis)
INUV cash flow trends, 2016–2025
| Metric | Trend | Then | Latest | Change |
|---|---|---|---|---|
| Operating cash flow | $1.1M2016 | −$1.8M2025 | — | |
| Capital expenditures | $1.1M2016 | $1.6M2025 | +4.1%/yr | |
| Free cash flow | −$63,3522016 | −$3.4M2025 | — | |
| Free cash flow margin | −0.1%2016 | −3.9%2025 | −3.8 pts | |
| Stock-based compensation | $1.3M2016 | $1.1M2025 | −1.1%/yr | |
| Dividends paid | $02016 | $272,0492021 | — | |
| Share buybacks (net) | $22,4992016 | $302,5872024 | +38.4%/yr | |
| Capex / revenue | 1.6%2016 | 1.9%2025 | +0.3 pts |
Change is the average annual growth (CAGR) or the difference between the first and latest year.
INUV cash flow by activity
OperatingInvestingFinancingChange in cash
INUV net income vs operating cash flow
Net incomeOperating cash flow
Operating cash flow above net income usually means earnings are backed by cash (depreciation and stock-based pay are non-cash expenses).
INUV cash flow statement
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating activities | ||||||||||
| Net income | −$5.1M | −$5.8M | −$10.4M | −$13.1M | −$7.6M | −$7.3M | −$4.5M | −$5.9M | −$3.1M | −$772,584 |
| Depreciation & amortization | $2.5M | $2.8M | $2.8M | $2.7M | $3.5M | $3.6M | $3.4M | $3.2M | $3.0M | $2.2M |
| Stock-based compensation | $1.1M | $1.5M | $2.0M | $2.4M | $2.2M | $858,683 | $789,914 | $915,469 | $1.3M | $1.3M |
| Change in working capital | −$303,348 | $2.3M | $2.3M | $753,111 | −$3.1M | −$656,529 | −$1.6M | −$334,674 | −$1.4M | −$1.4M |
| Other non-cash items | −$34,970 | −$649,505 | $762,450 | $1.7M | −$243,251 | −$2.1M | −$3.5M | $28,251 | −$1.0M | −$206,688 |
| Cash from operating activities | −$1.8M | $229,554 | −$2.6M | −$5.6M | −$5.3M | −$5.6M | −$5.3M | −$2.1M | −$1.1M | $1.1M |
| Investing activities | ||||||||||
| Capital expenditures | −$1.6M | −$1.9M | −$1.7M | −$1.7M | −$1.6M | −$1.2M | −$1.2M | −$1.6M | −$1.6M | −$1.1M |
| Investments (net) | — | −$1.9M | $965,527 | −$1.7M | −$3.0M | −$1.2M | −$1.2M | −$1.6M | −$1.3M | −$1.1M |
| Acquisitions & other investing | −$4 | $1.9M | $1.3M | $1.7M | $0 | $1.2M | $1.2M | $1.6M | $1.6M | $1.1M |
| Cash from investing activities | −$1.6M | −$1.9M | $606,190 | −$1.7M | −$4.6M | −$1.2M | −$1.2M | −$1.6M | −$1.3M | −$1.1M |
| Financing activities | ||||||||||
| Dividends paid | — | — | — | — | −$272,049 | −$74,550 | −$45,565 | — | $0 | $0 |
| Share repurchases & issuance (net) | — | −$302,587 | −$166,872 | −$196,894 | −$272,049 | −$74,550 | −$45,565 | −$77,044 | −$44,772 | −$22,499 |
| Net borrowing (repayment) | −$18,209 | −$50,801 | −$102,340 | −$107,539 | −$407,579 | −$3.4M | $860,471 | −$3.9M | −$2.2M | −$8.0M |
| Shares issued | $0 | $0 | $3.7M | $3.7M | $13.1M | $16.4M | $4.4M | $2.0M | $0 | $0 |
| Other financing | $3.8M | $0 | $0 | −$3.7M | $273,618 | $1.4M | $1.5M | $1.8M | $4.8M | $7.7M |
| Cash from financing activities | $3.8M | −$353,388 | $3.5M | −$304,433 | $12.5M | $14.3M | $6.7M | −$120,644 | $2.6M | −$247,048 |
| Summary | ||||||||||
| Net change in cash | $380,676 | −$2.0M | $1.5M | −$7.5M | $2.6M | $7.5M | $144,033 | −$3.9M | $137,882 | −$310,400 |
| Cash at end of period | $2.8M | $2.5M | $4.4M | $2.9M | $10.5M | $7.9M | $372,989 | $228,956 | $4.1M | $3.9M |
| Free cash flow | −$3.4M | −$1.6M | −$4.2M | −$7.3M | −$6.9M | −$6.8M | −$6.5M | −$3.7M | −$2.7M | −$63,352 |
| Free cash flow margin | −3.9% | −1.9% | −5.7% | −9.6% | −11.5% | −15.2% | −10.6% | −5.1% | −3.4% | −0.1% |
| Capex / revenue | 1.9% | 2.2% | 2.3% | 2.2% | 2.7% | 2.7% | 1.9% | 2.2% | 2.0% | 1.6% |
| Jun '26 | Mar '26 | Dec '25 | Sep '25 | Jun '25 | Mar '25 | Dec '24 | Sep '24 | Jun '24 | Mar '24 | Dec '23 | Sep '23 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating activities | ||||||||||||
| Net income | −$4.0M | $1.9M | −$593,870 | −$1.7M | −$1.5M | −$1.3M | $141,341 | −$2.0M | −$1.7M | −$2.1M | −$2.4M | −$1.2M |
| Depreciation & amortization | $518,584 | $538,786 | $799,719 | $572,443 | $562,558 | $574,132 | $797,648 | $613,394 | $694,267 | $691,852 | $689,629 | $686,713 |
| Stock-based compensation | $240,428 | $302,719 | $301,886 | $246,814 | $291,789 | $304,284 | $413,911 | $372,540 | $318,681 | $396,312 | $514,613 | $536,538 |
| Change in working capital | $14,330 | −$1.1M | −$439,275 | −$556,101 | $771,780 | −$79,752 | −$1.0M | $1.4M | $1.2M | $640,110 | −$922,759 | $1.9M |
| Other non-cash items | $959,378 | −$13,195 | −$47,453 | −$106,643 | $18,791 | $94,245 | $14,676 | $760,049 | −$246,680 | −$972,208 | $23,488 | $429,669 |
| Cash from operating activities | −$2.3M | $1.6M | $21,007 | −$1.6M | $143,655 | −$366,912 | $329,899 | $1.1M | $195,422 | −$1.4M | −$2.1M | $2.4M |
| Investing activities | ||||||||||||
| Capital expenditures | −$239,257 | −$358,941 | −$360,911 | −$382,551 | −$406,712 | −$451,729 | −$447,613 | −$475,807 | −$461,727 | −$472,228 | −$423,466 | −$422,789 |
| Investments (net) | — | — | — | −$382,551 | −$406,712 | −$451,729 | −$447,613 | −$475,807 | −$461,727 | −$472,228 | −$423,466 | −$422,789 |
| Acquisitions & other investing | $4 | −$3 | $0 | $382,551 | $406,712 | $451,729 | $447,613 | $475,807 | $461,727 | $472,228 | $423,466 | $422,789 |
| Cash from investing activities | −$239,253 | −$358,944 | −$360,911 | −$382,551 | −$406,712 | −$451,729 | −$447,613 | −$475,807 | −$461,727 | −$472,228 | −$423,466 | −$422,789 |
| Financing activities | ||||||||||||
| Dividends paid | — | — | — | — | — | — | — | — | — | — | −$2.8M | — |
| Share repurchases & issuance (net) | — | — | −$201,000 | $201,359 | −$157,601 | −$201,359 | −$3,827 | $298,760 | −$136,788 | −$161,972 | $166,872 | — |
| Net borrowing (repayment) | $7.2M | $2.2M | −$921 | −$5,051 | −$6,147 | −$6,090 | −$6,035 | −$9,101 | — | — | — | — |
| Shares issued | $0 | $0 | $0 | $20,450 | $0 | $1.1M | $0 | $0 | $0 | $0 | $0 | $0 |
| Other financing | −$495,404 | −$3.4M | $2,165 | $3.0M | $0 | $0 | $0 | −$298,760 | −$16,960 | −$18,705 | $2.6M | −$19,979 |
| Cash from financing activities | $6.7M | −$1.2M | −$199,756 | $3.2M | −$163,748 | $921,389 | −$9,862 | −$9,101 | −$153,748 | −$180,677 | −$18,202 | −$19,979 |
| Summary | ||||||||||||
| Net change in cash | −$800,673 | $47,223 | −$539,660 | $1.2M | −$426,805 | $102,748 | −$127,576 | $574,917 | −$420,053 | −$2.0M | −$2.5M | $1.9M |
| Cash at end of period | $2.1M | $2.9M | $2.8M | $3.4M | $2.1M | $2.6M | $2.5M | $2.6M | $2.0M | $2.4M | $4.4M | $7.0M |
| Free cash flow | −$2.5M | $1.2M | −$339,904 | −$2.0M | −$263,057 | −$818,641 | −$117,714 | $584,018 | −$266,305 | −$1.8M | −$2.5M | $2.0M |
| Free cash flow margin | −33.8% | 15.5% | −2.4% | −8.7% | −1.2% | −3.1% | −0.4% | 2.6% | −1.5% | −10.7% | −12.1% | 7.9% |
| Capex / revenue | 3.2% | 4.5% | 2.5% | 1.7% | 1.8% | 1.7% | 1.7% | 2.1% | 2.5% | 2.8% | 2.0% | 1.7% |
| Operating cash flow / net income | — | 0.84 | — | — | — | — | 2.33 | — | — | — | — | — |
Negative numbers are cash paid out. Quarterly columns are labeled by the month the quarter ended. Figures in U.S. dollars as reported; data from EODHD.
INUV cash generation
In fiscal 2025 (ended December 31, 2025), Inuvo generated -$1.8 million of cash from operations (down 878.2%) and spent $1.6 million on capital expenditures, leaving free cash flow of -$3.4 million, −3.9% of revenue. Cash and equivalents rose by $0.4 million over the year.
Related: INUV income statement, INUV balance sheet. See the INUV stock overview for the latest quote and news.
INUV cash flow FAQ
What is Inuvo's free cash flow?
Inuvo's free cash flow was -$3.4 million in fiscal 2025: -$1.8 million of operating cash flow minus $1.6 million of capital expenditures It was -$1.6 million a year earlier..
How much cash does Inuvo generate from operations?
Inuvo generated -$1.8 million of cash from operating activities in fiscal 2025.
How much does Inuvo spend on capital expenditures?
Inuvo spent $1.6 million on capital expenditures in fiscal 2025, 1.9% of revenue, compared with $1.9 million the year before.