Cricut, Inc. (CRCT) AI Stock Analysis

Cricut, Inc. designs and markets a versatility platform that empowers users to turn ideas into handmade goods. The company operates across three segments: Connected Machines, Subscriptions, and Accessories and Materials. Key products include connected machines such as Cricut Joy, Cricut Explore, and Cricut Maker, which cut, write, and score materials like paper, vinyl, and leather. The hardware is supported by the Design Space app, Cricut Joy-specific software, and Cricut Access subscription services. Cricut also markets accessories like Cricut EasyPress and Cricut Mug Press, distributing via third-party brick-and-mortar stores, online retailers, and its direct e-commerce channels.

Cricut generated $708.8M in revenue in FY2025, representing a 0.5% decrease compared to $712.5M in FY2024 and down from $1.31B in FY2021. Despite lower sales, profitability improved, with gross margin rising each year from 35.0% in FY2021 to 55.1% in FY2025. Net income reached $76.7M in FY2025, up from $62.8M in FY2024 and $53.6M in FY2023. Operating cash flow stood at $200.2M in FY2025, supporting free cash flow of $175.8M. For the latest quarter ended June 30, 2026, quarterly revenue fell 9.2% year-over-year, while quarterly earnings grew 69.4%. Over the trailing twelve months, Cricut generated $689.8M in revenue, EPS of $0.41, and a profit margin of 12.7%.

As of June 30, 2026, Cricut held $286.3M in cash and short-term investments against $10.4M in total debt, resulting in net cash of $275.9M. Total assets were $585.7M, shareholders' equity was $368.2M, the current ratio was 2.49, and the debt-to-equity ratio was 0.03. In FY2025, cash utilization included $24.4M in capital expenditures, $24.7M in share buybacks, and $202.1M in dividends paid. The five-year share count change was -5.3%.

Cricut trades at a trailing price-to-earnings ratio of 15.7x, below the 28.1x median of its US-listed Technology peers. Its enterprise value of $957.7M reflects an EV-to-EBITDA multiple of 6.8x, compared to the peer median of 16.6x, and a price-to-sales multiple of 2.0x against the peer median of 2.8x. Over the past year, Cricut shares returned 29.3%, outperforming the S&P 500 return of 16.8%. Over a five-year period, the stock declined 63.9%, while the S&P 500 gained 83.0%.

Cricut pays a semiannual dividend with an annualized forward rate of $0.20 per share, yielding 3.09%. The payout ratio is 46.5%, and the company has paid dividends for 4 consecutive years. The last ex-dividend date occurred on July 7, 2026, following $202.1M in total dividends paid during FY2025.

Wall Street coverage from 3 analysts consists of 0 Buy, 0 Hold, 1 Sell, and 2 Strong Sell ratings. The mean price target is $4.07, which is 37.0% below the last close of $6.45. For the fiscal year ending December 31, 2026, consensus estimates project revenue of $696.7M and EPS of $0.35. For the next fiscal year, analysts estimate revenue of $704.5M and EPS of $0.24, implying a 32.5% decrease in EPS. Cricut beat EPS estimates in each of the last 4 quarters, with its next earnings release scheduled for November 3, 2026.

This page is an AI-written research summary of Cricut, Inc. (CRCT). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

Related: CRCT income statement, CRCT balance sheet, CRCT key metrics, CRCT analyst forecast, CRCT chart. See the CRCT stock overview for the latest quote and news.