ServiceNow, Inc. (NOW) Ownership
NOW ownership summary
as of October 18, 2026- Institutions
- 84.9% of shares outstanding
- Insiders
- 0.18% of shares outstanding
- Shares outstanding
- 1.03B
- Float
- 1.03B shares available to trade
- Short interest
- 2.87% 29.7M shares short
- Days to cover
- 2.23 short interest down 2.1% vs prior month
- Institutions 84.85%
- Insiders 0.18%
- Other investors 14.97%
NOW top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | BlackRock Inc | 9.29% | 96.1M | $13.64B | −1.4M (−1.5%) | June 30, 2026 |
| 2 | Vanguard Capital Management, LLC | 6.51% | 67.4M | $9.56B | −628,381 (−0.9%) | June 30, 2026 |
| 3 | State Street Corp | 4.74% | 49.0M | $6.96B | +979,726 (+2.0%) | June 30, 2026 |
| 4 | Morgan Stanley - Brokerage Accounts | 2.58% | 26.6M | $3.78B | +3.3M (+14.1%) | June 30, 2026 |
| 5 | Vanguard Portfolio Management, LLC | 2.44% | 25.2M | $3.58B | +12,173 (+0.0%) | June 30, 2026 |
| 6 | Geode Capital Management, LLC | 2.35% | 24.3M | $3.45B | −149,313 (−0.6%) | June 30, 2026 |
| 7 | UBS Asset Mgmt Americas Inc | 1.61% | 16.6M | $2.36B | +2.4M (+16.6%) | June 30, 2026 |
| 8 | T. Rowe Price Associates, Inc. | 1.55% | 16.1M | $2.28B | −18.0M (−52.9%) | June 30, 2026 |
| 9 | JPMorgan Chase & Co | 1.35% | 13.9M | $1.98B | −17.0M (−55.0%) | June 30, 2026 |
| 10 | NORGES BANK | 1.21% | 12.5M | $1.77B | −734,625 (−5.6%) | June 30, 2026 |
| 11 | FMR Inc | 1.10% | 11.4M | $1.62B | −889,118 (−7.2%) | June 30, 2026 |
| 12 | Northern Trust Corp | 1.06% | 11.0M | $1.56B | +154,396 (+1.4%) | June 30, 2026 |
| 13 | The Goldman Sachs Group Inc | 1.06% | 11.0M | $1.56B | +3.2M (+42.0%) | June 30, 2026 |
| 14 | Amundi | 1.02% | 10.5M | $1.49B | −961,834 (−8.4%) | June 30, 2026 |
| 15 | Charles Schwab Investment Management Inc | 0.78% | 8.1M | $1.15B | +473,452 (+6.2%) | June 30, 2026 |
| 16 | Fisher Asset Management, LLC | 0.78% | 8.0M | $1.14B | −14,634 (−0.2%) | June 30, 2026 |
| 17 | Pictet Asset Manangement SA | 0.69% | 7.2M | $1.02B | +1.1M (+18.1%) | June 30, 2026 |
| 18 | Bank of New York Mellon Corp | 0.69% | 7.2M | $1.02B | −1.3M (−15.8%) | June 30, 2026 |
| 19 | Victory Capital Management Inc. | 0.69% | 7.2M | $1.02B | −464,858 (−6.1%) | June 30, 2026 |
| 20 | Ameriprise Financial Inc | 0.67% | 7.0M | $990.3M | +1.5M (+27.9%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 9 holders added 13.1M shares and 11 cut 41.7M.
NOW top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Vanguard MStar Total Stk Mkt Idx Invest | 3.17% | 32.8M | $4.65B | −66,340 (−0.2%) | August 31, 2026 |
| 2 | Vanguard 500 Index Investor | 2.63% | 27.2M | $3.86B | −239,800 (−0.9%) | September 30, 2026 |
| 3 | iShares Core S&P 500 ETF | 1.33% | 13.8M | $1.96B | −22,163 (−0.2%) | September 30, 2026 |
| 4 | Fidelity 500 Index | 1.29% | 13.4M | $1.90B | +51,420 (+0.4%) | August 31, 2026 |
| 5 | State Street® SPDR® S&P 500® ETF | 1.23% | 12.7M | $1.80B | — | September 30, 2026 |
| 6 | Vanguard MStar Growth Index Investor | 1.10% | 11.4M | $1.62B | +56,182 (+0.5%) | September 30, 2026 |
| 7 | State Street®TechSelSectSPDR®ETF | 0.72% | 7.5M | $1.06B | +4,592 (+0.1%) | September 30, 2026 |
| 8 | Vanguard Information Technology ETF | 0.69% | 7.1M | $1.01B | +16,405 (+0.2%) | September 30, 2026 |
| 9 | Vanguard Institutional Index I | 0.53% | 5.5M | $776.4M | −44,751 (−0.8%) | September 30, 2026 |
| 10 | Pictet - Robotics I dy EUR | 0.53% | 5.5M | $773.8M | −358,672 (−6.2%) | September 30, 2026 |
| 11 | iShares Expanded Tech-Software Sect ETF | 0.45% | 4.6M | $656.1M | +43,775 (+1.0%) | September 30, 2026 |
| 12 | Swedbank Robur Technology A | 0.44% | 4.5M | $638.9M | +500,000 (+12.5%) | September 30, 2026 |
| 13 | iShares Russell 1000 Growth ETF | 0.37% | 3.8M | $546.5M | −2,646 (−0.1%) | September 30, 2026 |
| 14 | T. Rowe Price Blue Chip Growth | 0.29% | 3.0M | $425.5M | — | September 30, 2026 |
| 15 | T. Rowe Price Growth Stock | 0.28% | 2.9M | $415.7M | +138,200 (+5.0%) | September 30, 2026 |
| 16 | State Street® SPDR® Port S&P 500® ETF | 0.26% | 2.7M | $385.9M | −1,820 (−0.1%) | September 30, 2026 |
| 17 | iShares Core S&P 500 ETF USD Acc | 0.24% | 2.5M | $350.0M | +572 (+0.0%) | September 30, 2026 |
| 18 | Schwab® S&P 500 Index | 0.22% | 2.3M | $329.5M | +7,837 (+0.3%) | September 30, 2026 |
| 19 | Columbia Seligman Tech & Info A | 0.22% | 2.3M | $326.7M | +229,820 (+11.1%) | August 31, 2026 |
| 20 | CREF Total Global Stock Account R3 | 0.21% | 2.2M | $309.7M | +768,532 (+54.4%) | August 31, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
NOW insider transactions
latest 20| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-30 | Ro Khanna | Sell | $104.97 | — | — |
| 2026-03-06 | Josh Gottheimer | Buy | $124.43 | — | — |
| 2026-02-24 | Ro Khanna | Buy | $102.46 | — | — |
| 2026-02-23 | Paul Fipps | Sell | $101.77 | 3,696 | $376,142 |
| 2026-02-18 | Paul Fipps | Sell | $105.93 | 9,641 | $1.0M |
| 2026-02-17 | Ro Khanna | Buy | $105.85 | — | — |
| 2026-02-13 | Kevin Thomas Mcbride | Sell | $105.71 | 1,400 | $147,994 |
| 2026-02-12 | Paul Edward Chamberlain | Sell | $101.17 | 1,500 | $151,755 |
| 2026-02-10 | Byron Donalds | Buy | $106.48 | — | — |
| 2026-02-04 | Tony Wied | Buy | $110.91 | — | — |
| 2026-01-30 | Josh Gottheimer | Sell | $116.73 | — | — |
| 2026-01-29 | Ro Khanna | Sell | $116.87 | — | — |
| 2026-01-13 | Ro Khanna | Sell | $138.03 | — | — |
| 2025-12-29 | Markwayne Mullin | Buy | $154.52 | — | — |
| 2025-12-17 | Josh Gottheimer | Sell | $156.35 | — | — |
| 2025-12-05 | Gina Mastantuono | Sell | $170.00 | 2,075 | $352,750 |
| 2025-11-28 | Gina Mastantuono | Sell | $161.60 | 2,085 | $336,936 |
| 2025-11-28 | Lawrence Jackson | Sell | $162.04 | 1,325 | $214,703 |
| 2025-11-28 | Paul Edward Chamberlain | Sell | $161.60 | 1,500 | $242,400 |
| 2025-11-18 | Jacqueline P Canney | Sell | $165.42 | 470 | $77,747 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
NOW shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns NOW
Institutional investors own 84.9% of ServiceNow's shares and insiders 0.18%. The largest holder is BlackRock Inc with 9.29% of the shares (96.1M), as of June 30, 2026. Among the top 20 institutions, 9 added shares and 11 reduced their stake in the latest filings. Short interest is 2.87% of the float, or 2.23 days of average trading volume. The share count rose 40.9% since 2014.
Related: NOW analyst forecast, NOW key metrics. See the NOW stock overview for the latest quote and news.
NOW ownership FAQ
Who owns the most ServiceNow stock?
The largest shareholders of ServiceNow are BlackRock Inc (9.29%), Vanguard Capital Management, LLC (6.51%), State Street Corp (4.74%), Morgan Stanley - Brokerage Accounts (2.58%), Vanguard Portfolio Management, LLC (2.44%).
What percentage of ServiceNow is owned by institutions?
Institutions hold 84.9% of ServiceNow's shares outstanding; insiders hold 0.18%.
Which funds own ServiceNow?
The largest fund holders of ServiceNow are Vanguard MStar Total Stk Mkt Idx Invest (3.17%), Vanguard 500 Index Investor (2.63%), iShares Core S&P 500 ETF (1.33%), Fidelity 500 Index (1.29%), State Street® SPDR® S&P 500® ETF (1.23%).
What is ServiceNow's short interest?
29.7M shares of ServiceNow were sold short, 2.87% of the float; at the average daily volume it would take 2.23 days to cover.
Are insiders buying or selling ServiceNow?
Of the latest 20 reported insider transactions in ServiceNow (since November 18, 2025), 6 were purchases and 14 were sales.
How many shares of ServiceNow are outstanding?
ServiceNow has 1.03B shares outstanding, of which 1.03B are in the public float.