WPP plc (WPP) Income Statement
WPP 2025 at a glance
Fiscal year ended December 31, 2025 · British poundsWPP revenue and net income
Where WPP's revenue goes
2025Each bar shows an amount and its share of revenue. WPP kept −1.6% of revenue as net income.
WPP profit margins
WPP growth rates
to 2025| 1 year | 3 years | 5 years | 10 years | |
|---|---|---|---|---|
| Revenue | −8.1% | −2.1% | +2.5% | +1.0% |
| Gross profit | −12.4% | −5.4% | +1.3% | −1.6% |
| Operating income | −71.2% | −34.5% | −30.0% | −13.5% |
| Net income | −139.7% | — | — | — |
1-year change and average annual growth (CAGR) over 3, 5 and 10 fiscal years. "—" when a starting value was zero or negative.
WPP income statement in British pounds
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | £13.55B | £14.74B | £14.84B | £14.43B | £12.80B | £12.00B | £13.23B | £13.05B | £13.15B | £14.89B |
| Cost of revenue | £11.40B | £12.29B | £12.33B | £11.89B | £10.60B | £9.99B | £10.83B | £10.56B | £10.48B | £11.85B |
| Gross profit | £2.15B | £2.45B | £2.52B | £2.54B | £2.20B | £2.01B | £2.41B | £2.49B | £2.66B | £3.04B |
| Research & development | — | — | — | £29.0M | — | — | £0 | £0 | £0 | £0 |
| Sales, general & admin | £1.76B | £1.14B | £2.00B | £1.18B | £974.6M | £4.29B | £1.12B | £1.25B | £1.10B | £987.1M |
| Total operating expenses | £1.76B | £1.13B | £1.99B | £1.18B | £974.6M | −£263.2M | £1.11B | £1.24B | £1.09B | £977.7M |
| Operating income | £382.0M | £1.32B | £531.0M | £1.36B | £1.23B | £2.28B | £1.30B | £1.25B | £1.58B | £2.06B |
| Interest income | £3.0M | £3.0M | £114.4M | £120.9M | £51.5M | £74.0M | £258.6M | £68.3M | £210.5M | £148.0M |
| Interest expense | £352.0M | £417.0M | £389.0M | £359.4M | £283.6M | £312.0M | £351.7M | £272.0M | £259.6M | £245.1M |
| Income before taxes | £131.0M | £1.03B | £346.3M | £1.16B | £950.8M | −£2.79B | £1.21B | £1.02B | £1.89B | £1.89B |
| Income taxes | £303.0M | £402.0M | £149.1M | £384.4M | £230.1M | £127.1M | £287.2M | £256.0M | £83.0M | £388.9M |
| Net income | −£215.0M | £542.0M | £110.4M | £682.7M | £637.7M | −£2.97B | £844.1M | £824.6M | £1.96B | £1.40B |
| EBITDA | £829.0M | £1.90B | £1.91B | £2.03B | £1.78B | −£1.85B | £1.90B | £1.69B | £2.03B | £2.48B |
| Gross margin | 15.8% | 16.6% | 17.0% | 17.6% | 17.2% | 16.8% | 18.2% | 19.1% | 20.3% | 20.4% |
| Operating margin | 2.8% | 9.0% | 3.6% | 9.4% | 9.6% | 19.0% | 9.8% | 9.5% | 12.0% | 13.9% |
| Net margin | −1.6% | 3.7% | 0.7% | 4.7% | 5.0% | −24.7% | 6.4% | 6.3% | 14.9% | 9.4% |
| Jun '26 | Mar '24 | Dec '23 | Sep '23 | Jun '23 | Mar '23 | Dec '22 | Sep '22 | Jun '22 | Dec '21 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | £6.42B | £3.61B | £7.62B | £3.81B | £7.22B | £3.61B | £7.67B | £3.84B | £6.76B | £6.67B |
| Cost of revenue | £5.61B | £3.09B | £6.17B | £3.08B | £6.16B | £3.08B | £6.18B | £3.09B | £5.71B | £5.40B |
| Gross profit | £810.9M | £520.0M | £1.45B | £727.4M | £1.06B | £532.1M | £1.49B | £745.7M | £1.05B | £1.27B |
| Research & development | — | — | — | — | — | — | £14.5M | £14.5M | — | — |
| Sales, general & admin | — | £308.5M | £1.24B | £615.0M | £763.1M | £379.1M | £671.9M | £335.9M | £508.5M | £526.0M |
| Total operating expenses | £442.2M | £283.0M | £1.23B | £594.8M | £758.0M | £365.8M | £671.9M | £315.8M | £508.5M | £521.8M |
| Operating income | £368.7M | £211.5M | £224.9M | £107.3M | £306.0M | £153.1M | £819.5M | £406.8M | £538.7M | £745.4M |
| Interest income | — | — | — | — | £101.8M | — | £14.2M | — | £44.0M | £110.8M |
| Interest expense | £175.3M | — | £158.3M | — | £230.7M | — | £208.6M | — | £144.9M | £132.2M |
| Income before taxes | £106.8M | £169.0M | £142.0M | £71.0M | £204.0M | £102.2M | £741.2M | £370.6M | £418.6M | £556.4M |
| Income taxes | £69.5M | £46.0M | £94.1M | £47.0M | £55.0M | £27.5M | £266.9M | £133.4M | £117.5M | £123.0M |
| Net income | £19.1M | £102.5M | −£1.6M | −£800,000 | £112.0M | £56.0M | £424.8M | £212.4M | £257.9M | £385.0M |
| EBITDA | £584.3M | £277.5M | £1.16B | £176.5M | £563.9M | £217.7M | £1.06B | £469.1M | £790.5M | £991.1M |
| Gross margin | 12.6% | 14.4% | 19.1% | 19.1% | 14.7% | 14.7% | 19.4% | 19.4% | 15.5% | 19.0% |
| Operating margin | 5.7% | 5.9% | 3.0% | 2.8% | 4.2% | 4.2% | 10.7% | 10.6% | 8.0% | 11.2% |
| Net margin | 0.3% | 2.8% | −0.0% | −0.0% | 1.6% | 1.6% | 5.5% | 5.5% | 3.8% | 5.8% |
Quarterly columns are labeled by the month the quarter ended. Figures in British pounds as reported in WPP's financial statements (latest annual report filed March 19, 2026); data from EODHD. Sales, general & administrative expenses include sales and marketing.
WPP financial results
In fiscal year 2025 (ended December 31, 2025), WPP reported revenue of £13.6 billion, down 8.1% from the year before. It had a net loss of £215.0 million, a net profit margin of −1.6%. Over five years revenue grew at an average rate of 2.5% a year. Figures are in British pounds, the currency of its financial statements.
See the WPP stock overview for the latest quote and news, or the WPP chart for price history and technical indicators.
WPP income statement FAQ
What is WPP's annual revenue?
WPP reported total revenue of £13.6 billion for fiscal year 2025, which ended on December 31, 2025. That was down 8.1% from £14.7 billion the previous year.
Is WPP profitable?
No. WPP reported a net loss of £215.0 million in fiscal 2025, a net profit margin of −1.6%; its operating margin was 2.8%.
What is WPP's gross margin?
WPP's gross margin was 15.8% in fiscal 2025: for every $100 of revenue, WPP kept $16 after the direct cost of its products and services.
How fast is WPP growing?
Revenue grew 2.5% a year on average over the last five fiscal years, from £12.0 billion to £13.6 billion.
When does WPP's fiscal year end?
WPP's fiscal year ends in December. The latest annual report covers the year ended December 31, 2025 and was filed on March 19, 2026.