WPP plc (WPP) Stock Forecast

NYSE: WPPAnalyst ratings, price target and estimates.

WPP analyst forecast

as of October 18, 2026
Analyst consensus
Hold
2.67 / 5 from 3 analysts
Price target
$23.83
average of analyst targets
Upside to target
−12.6%
from the latest close
Next earnings
—
52-week range
$15.11 – $27.55

WPP analyst ratings

3 analysts
Strong buy
00%
Buy
00%
Hold
267%
Sell
133%
Strong sell
00%

Number of analysts at each rating.

WPP price target

Price $27.28Target $23.83
52-week low $15.1152-week high $27.55

The average of analyst 12-month price targets compared with the latest close and the 52-week range.

WPP earnings per share estimates

WPP plc EPS estimates
PeriodAverageLowHighYear agoGrowthAnalysts
Current fiscal year (2026)$3.64$3.62$3.66$4.27−14.8%2
Next fiscal year (2027)$3.77$3.72$3.83$3.64+3.7%2

Consensus EPS estimates; growth compares the average estimate with the year-ago EPS.

WPP revenue estimates

WPP plc revenue estimates
PeriodAverageLowHighGrowthAnalysts
Current quarter (Sep '26)$2.41B$2.41B$2.42B−1.9%2
Current fiscal year (2026)$9.75B$9.67B$9.85B−4.2%10
Next fiscal year (2027)$9.73B$9.56B$9.93B−0.3%10

WPP EPS: reported and forecast

Reported EPSEstimate (average; low–high)

Fiscal years; "E" marks estimates, the line shows the range from the lowest to the highest estimate.

WPP revenue: reported and forecast

Reported revenueEstimate (average; low–high)

WPP EPS estimate revisions

WPP plc EPS estimate revisions
Period90 days ago60 days ago30 days ago7 days agoNowChange (90 d)Revisions (30 d)
Current fiscal year (2026)$3.23$3.23$3.72$3.72$3.64+12.7%0 up · 1 down
Next fiscal year (2027)$3.32$3.32$3.50$3.50$3.77+13.7%1 up · 1 down

How the consensus EPS estimate changed over the last 90 days, and how many analysts raised or lowered it in the last 30 days.

WPP earnings surprises

Reported EPSEstimate

Reported EPS vs the consensus estimate for the last 12 quarters; WPP beat in 11 of 11.

What analysts expect from WPP

3 analysts cover WPP; their consensus rating is hold (2.67 on a 1–5 scale, where 5 is a strong buy). The average price target is $23.83, 12.6% below the latest close of $27.28. Analysts expect earnings of $3.64 per share for 2026, −14.8% from a year earlier. For 2027 the average estimate is $3.77 per share on revenue of $9.7 billion. WPP beat the EPS estimate in 11 of the last 11 quarters.

Related: WPP income statement, WPP key metrics, WPP chart. See the WPP stock overview for the latest quote and news.

WPP forecast FAQ

What is WPP's price target?

The average analyst price target for WPP is $23.83, 12.6% below the latest close of $27.28.

Is WPP a buy, hold or sell?

Of 3 analysts covering WPP, 0 rate it a strong buy, 0 a buy, 2 a hold, 1 a sell and 0 a strong sell, a consensus of hold. Ratings are opinions, not a recommendation from Quotelinks.

What is WPP's EPS forecast?

Analysts forecast $3.64 per share for 2026 (range $3.62 to $3.66); for 2027 the estimate is $3.77.

What is WPP's revenue forecast?

The average revenue estimate for 2026 is $9.8 billion, growth of −4.2%; for 2027 it is $9.7 billion.

Does WPP usually beat earnings estimates?

WPP reported EPS at or above the analyst estimate in 11 of the last 11 quarters.

Advertising Agencies: forecast