WPP plc (WPP) Cash Flow Statement
Where WPP’s cash came from and went, 2025
December 31, 2025 · British pounds- Cash from operations
- £724.0M −48.6% vs 2024
- Capital expenditures
- £91.0M 0.7% of revenue
- Free cash flow
- £633.0M 4.7% margin
- Returned to shareholders
- £440.0M 70% of free cash flow
- Change in cash
- £59.0M cash at year-end £2.53B
Drawn to scale: where the cash came from and how it was used. Hover for values.
WPP operating cash flow, capex and free cash flow
WPP cash flow trends, 2016–2025
| Metric | Trend | Then | Latest | Change |
|---|---|---|---|---|
| Operating cash flow | £1.77B2016 | £724.0M2025 | −9.5%/yr | |
| Capital expenditures | £252.1M2016 | £91.0M2025 | −10.7%/yr | |
| Free cash flow | £1.52B2016 | £633.0M2025 | −9.3%/yr | |
| Free cash flow margin | 10.2%2016 | 4.7%2025 | −5.5 pts | |
| Operating cash flow / net income | 1.272016 | 2.242024 | +0.97 | |
| Stock-based compensation | £106.5M2016 | £73.0M2025 | −4.1%/yr | |
| Dividends paid | £616.5M2016 | £343.0M2025 | −6.3%/yr | |
| Share buybacks (net) | £427.4M2016 | £97.0M2025 | −15.2%/yr | |
| Capex / revenue | 1.7%2016 | 0.7%2025 | −1.0 pts |
Change is the average annual growth (CAGR) or the difference between the first and latest year.
WPP cash flow by activity
WPP net income vs operating cash flow
Operating cash flow above net income usually means earnings are backed by cash (depreciation and stock-based pay are non-cash expenses).
WPP cash flow statement in British pounds
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating activities | ||||||||||
| Net income | −£215.0M | £629.0M | £197.2M | £775.4M | £720.7M | −£2.90B | £717.9M | £824.6M | £1.96B | £1.40B |
| Depreciation & amortization | £447.0M | £494.0M | £1.17B | £513.1M | £541.8M | £631.0M | £686.3M | £454.7M | £456.1M | £427.8M |
| Stock-based compensation | £73.0M | £109.0M | £140.1M | £122.0M | £99.6M | £74.4M | £71.4M | £78.3M | £98.3M | £106.5M |
| Change in working capital | £99.0M | £185.0M | −£260.2M | −£846.7M | £702.0M | £838.2M | £350.3M | −£335.2M | −£361.0M | −£340.0M |
| Other non-cash items | £320.0M | −£9.0M | −£13.5M | £137.1M | −£31.3M | £3.41B | £24.6M | £671.4M | −£749.0M | £179.4M |
| Cash from operating activities | £724.0M | £1.41B | £1.24B | £700.9M | £2.03B | £2.05B | £1.85B | £1.69B | £1.41B | £1.77B |
| Investing activities | ||||||||||
| Capital expenditures | −£91.0M | −£236.0M | −£217.2M | −£223.3M | −£293.1M | −£272.7M | −£394.1M | −£314.8M | −£288.9M | −£252.1M |
| Investments (net) | £15.0M | £278.0M | −£380.4M | −£408.9M | −£47.3M | −£167.6M | £1.76B | £184.5M | −£499.7M | −£916.2M |
| Acquisitions & other investing | −£271.0M | £236.0M | £217.2M | £223.3M | −£301.8M | £272.7M | £394.1M | £204.9M | £241.6M | £193.8M |
| Cash from investing activities | −£347.0M | £278.0M | −£380.4M | −£408.9M | −£642.2M | −£167.6M | £1.76B | £74.6M | −£547.0M | −£974.5M |
| Financing activities | ||||||||||
| Dividends paid | −£343.0M | −£425.0M | −£422.8M | −£365.4M | −£314.7M | −£122.0M | −£750.5M | −£747.4M | −£751.5M | −£616.5M |
| Share repurchases & issuance (net) | −£97.0M | −£82.0M | −£53.9M | −£862.7M | −£818.5M | −£290.2M | −£43.8M | −£207.1M | −£504.2M | −£427.4M |
| Net borrowing (repayment) | £430.0M | −£41.0M | −£95.0M | −£530.2M | −£717.8M | £332.7M | −£1.96B | −£440.6M | £599.6M | −£22.5M |
| Shares issued | £0 | £2.0M | £700,000 | £1.2M | £4.4M | £0 | £600,000 | £1.2M | £0 | £0 |
| Other financing | −£309.0M | −£443.0M | −£333.7M | −£153.9M | −£210.4M | −£171.0M | −£165.3M | −£219.9M | −£129.5M | −£127.1M |
| Cash from financing activities | −£319.0M | −£989.0M | −£904.7M | −£1.91B | −£2.06B | −£250.5M | −£2.92B | −£1.61B | −£785.6M | −£1.19B |
| Summary | ||||||||||
| Net change in cash | £59.0M | £607.0M | −£126.5M | −£1.55B | −£796.5M | £1.54B | £598.4M | £203.0M | £95.6M | −£44.0M |
| Cash at end of period | £2.53B | £2.47B | £1.86B | £1.99B | £3.54B | £4.34B | £2.80B | £2.20B | £2.00B | £1.90B |
| Free cash flow | £633.0M | £1.17B | £1.02B | £477.6M | £1.74B | £1.78B | £1.46B | £1.38B | £1.12B | £1.52B |
| Free cash flow margin | 4.7% | 8.0% | 6.9% | 3.3% | 13.6% | 14.8% | 11.0% | 10.6% | 8.5% | 10.2% |
| Capex / revenue | 0.7% | 1.6% | 1.5% | 1.5% | 2.3% | 2.3% | 3.0% | 2.4% | 2.2% | 1.7% |
| Operating cash flow / net income | — | 2.24 | 6.28 | 0.90 | 2.82 | — | 2.58 | 2.05 | 0.72 | 1.27 |
| Jun '26 | Mar '24 | Dec '23 | Sep '23 | Jun '23 | Mar '23 | Dec '22 | Sep '22 | |
|---|---|---|---|---|---|---|---|---|
| Operating activities | ||||||||
| Net income | £19.1M | £102.5M | −£1.6M | −£800,000 | £112.0M | £56.0M | £424.8M | £212.4M |
| Depreciation & amortization | £215.6M | £121.0M | £943.6M | £132.9M | £257.9M | £129.3M | £249.4M | £128.4M |
| Stock-based compensation | — | £28.0M | £64.6M | £32.3M | £76.0M | £37.8M | £54.7M | £27.4M |
| Change in working capital | −£994.3M | −£500,000 | £1.02B | £511.2M | £568.0M | −£522.3M | £723.9M | £361.9M |
| Other non-cash items | £94.7M | −£521.0M | −£346.7M | £165.5M | −£1.46B | £77.2M | £380.6M | £186.6M |
| Cash from operating activities | −£664.9M | −£270.0M | £1.68B | £841.1M | −£445.0M | −£222.1M | £1.83B | £916.7M |
| Investing activities | ||||||||
| Capital expenditures | −£34.3M | −£41.0M | −£96.5M | −£48.2M | −£81.0M | −£40.4M | −£106.0M | −£53.0M |
| Investments (net) | — | — | — | — | £1.4M | £1.4M | £1.7M | £1.7M |
| Acquisitions & other investing | −£105.8M | — | £4.1M | — | −£208.4M | −£105.0M | −£140.3M | −£60.1M |
| Cash from investing activities | −£140.0M | — | −£92.4M | — | −£288.0M | −£144.0M | −£244.6M | −£111.5M |
| Financing activities | ||||||||
| Dividends paid | — | — | −£422.8M | −£211.4M | −£211.4M | — | −£365.4M | −£182.7M |
| Share repurchases & issuance (net) | −£20.1M | −£28.5M | −£16.9M | −£8.4M | −£37.0M | −£18.5M | −£182.2M | −£91.1M |
| Net borrowing (repayment) | — | — | — | — | £219.8M | £219.8M | −£205.2M | −£205.2M |
| Shares issued | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other financing | £295.2M | £425.0M | −£785.4M | −£392.7M | £349.6M | −£41.1M | −£315.6M | −£55.2M |
| Cash from financing activities | £275.0M | £396.5M | −£1.23B | −£612.5M | £321.0M | £160.2M | −£1.07B | −£534.2M |
| Summary | ||||||||
| Net change in cash | −£364.9M | £42.0M | −£1.51B | £172.1M | £1.51B | −£235.3M | −£1.49B | £248.2M |
| Cash at end of period | £2.35B | £42.0M | £2.83B | £172.1M | £1.51B | −£235.3M | £3.00B | £1.74B |
| Free cash flow | −£699.1M | −£311.0M | £1.59B | £792.9M | −£526.0M | −£262.4M | £1.73B | £863.7M |
| Free cash flow margin | −10.9% | −8.6% | 20.8% | 20.8% | −7.3% | −7.3% | 22.5% | 22.5% |
| Capex / revenue | 0.5% | 1.1% | 1.3% | 1.3% | 1.1% | 1.1% | 1.4% | 1.4% |
| Operating cash flow / net income | −34.74 | −2.63 | — | — | −3.97 | −3.97 | 4.32 | 4.32 |
Negative numbers are cash paid out. Quarterly columns are labeled by the month the quarter ended. Figures in British pounds as reported; data from EODHD.
WPP cash generation
In fiscal 2025 (ended December 31, 2025), WPP generated £724.0 million of cash from operations (down 48.6%) and spent £91.0 million on capital expenditures, leaving free cash flow of £633.0 million, 4.7% of revenue. It returned £440.0 million to shareholders through dividends (£343.0 million) and net share buybacks (£97.0 million). Cash and equivalents rose by £59.0 million over the year.
Related: WPP income statement, WPP balance sheet, WPP dividend history. See the WPP stock overview for the latest quote and news.
WPP cash flow FAQ
What is WPP's free cash flow?
WPP's free cash flow was £633.0 million in fiscal 2025: £724.0 million of operating cash flow minus £91.0 million of capital expenditures It was £1.2 billion a year earlier..
How much cash does WPP generate from operations?
WPP generated £724.0 million of cash from operating activities in fiscal 2025.
How much does WPP spend on capital expenditures?
WPP spent £91.0 million on capital expenditures in fiscal 2025, 0.7% of revenue, compared with £236.0 million the year before.
How much stock does WPP buy back?
WPP spent £97.0 million on net share repurchases in fiscal 2025.
How much does WPP pay in dividends?
WPP paid £343.0 million in dividends in fiscal 2025, 54.2% of free cash flow.