comScore, Inc (SCOR) AI Stock Analysis

comScore, Inc. operates as an information and analytics company specializing in measuring advertising effectiveness, consumer behavior, and audience engagement across media platforms worldwide. Its ratings and planning suite includes Media Metrix Multi-Platform, Mobile Metrix, Video Metrix, and Plan Metrix for tracking digital browsing and video consumption. The company provides TV Essentials, which integrates viewing data with consumer databases, and Comscore Campaign Ratings to evaluate cross-platform video campaigns. Additional products include OnDemand Essentials, validated Campaign Essentials for ad verification, the Total Home Panel Suite for connected TV and smart devices, and real-time box office reporting.

Between FY2021 and FY2025, comScore's annual revenue moved from $367.0M to $357.5M, reflecting a 5-year revenue CAGR of 0.1%. Annual revenue growth was 3.1% in FY2021, 2.6% in FY2022, -1.3% in FY2023, -4.1% in FY2024, and 0.4% in FY2025. Gross margin decreased from 44.7% in FY2021 to 39.8% in FY2025. Operating margin improved to 1.3% in FY2025 after touching -19.9% in FY2022, while annual net income stood at -$10.0M. In the latest quarter ended June 30, 2026, quarterly revenue fell 11.3% year-over-year, and trailing twelve-month revenue reached $346.9M with an operating margin of -11.7%.

As of June 30, 2026, comScore held $25.7M in cash and short-term investments against total debt of $9.3M, yielding a net cash position of $16.4M. Shareholders' equity was $179.1M, total assets stood at $327.5M, and the debt-to-equity ratio was 0.05. However, short-term liquidity remains constrained with a current ratio of 0.76. In FY2025, the company generated $22.7M in operating cash flow and $21.8M in free cash flow, while spending $956,000 on capital expenditures. Over five years, the company's share count increased 270.9%.

At the closing price of $3.42 on October 16, 2026, comScore carried a market capitalization of $52.0M and an enterprise value of $149.3M. The stock trades at a trailing P/E of 0.5x and a forward P/E of 15.8x, compared to the median of its US-listed Technology peers of 28.1x trailing and 18.8x forward. Its price-to-sales ratio is 0.1x versus the peer median of 2.8x, and its EV-to-EBITDA is 7.6x compared to 16.6x for peers. Over the past year, the stock fell 55.9%, trailing the S&P 500 return of 16.8%.

comScore has Wall Street coverage from 1 analyst who rates the stock a Hold, with 0 Buy and 0 Sell recommendations. The mean price target is $5.00, which sits 46.0% above the last closing price of $3.42. For the fiscal year ending December 31, 2026, consensus estimates project EPS of -$1.70 on revenue of $315.4M. For the subsequent fiscal year, 1 analyst estimates EPS of -$0.25 and revenue of $290.6M. comScore beat EPS estimates in 1 of the last 4 quarters, and its next earnings date is November 3, 2026.

This page is an AI-written research summary of comScore, Inc (SCOR). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

Related: SCOR income statement, SCOR balance sheet, SCOR key metrics, SCOR analyst forecast, SCOR chart. See the SCOR stock overview for the latest quote and news.