Roku, Inc (ROKU) Ownership
ROKU ownership summary
as of October 17, 2026- Institutions
- 88.5% of shares outstanding
- Insiders
- 0.65% of shares outstanding
- Shares outstanding
- 132.1M
- Float
- 131.0M shares available to trade
- Short interest
- 7.37% 9.7M shares short
- Days to cover
- 4.55 short interest up 27.6% vs prior month
- Institutions 88.52%
- Insiders 0.65%
- Other investors 10.82%
ROKU top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | BlackRock Inc | 9.01% | 13.4M | $2.07B | +6.0M (+80.2%) | June 30, 2026 |
| 2 | Vanguard Capital Management, LLC | 3.99% | 5.9M | $915.8M | +50,069 (+0.9%) | June 30, 2026 |
| 3 | Vanguard Portfolio Management, LLC | 3.96% | 5.9M | $908.0M | −582,444 (−9.0%) | June 30, 2026 |
| 4 | FMR Inc | 3.58% | 5.3M | $820.7M | −11.7M (−68.8%) | June 30, 2026 |
| 5 | Pentwater Capital Management LP | 2.91% | 4.3M | $668.4M | +4.3M (0.0%) | June 30, 2026 |
| 6 | State Street Corp | 2.77% | 4.1M | $636.0M | +1.9M (+81.9%) | June 30, 2026 |
| 7 | Balyasny Asset Management LLC | 2.12% | 3.1M | $486.5M | +2.9M (+1,277.1%) | June 30, 2026 |
| 8 | Geode Capital Management, LLC | 2.06% | 3.1M | $473.6M | +283,648 (+10.2%) | June 30, 2026 |
| 9 | The Goldman Sachs Group Inc | 1.78% | 2.6M | $409.4M | +1.7M (+177.5%) | June 30, 2026 |
| 10 | Schroder Investment Management Group | 1.40% | 2.1M | $320.3M | −235,631 (−10.2%) | June 30, 2026 |
| 11 | Millennium Management LLC | 1.27% | 1.9M | $291.1M | +1.5M (+429.6%) | June 30, 2026 |
| 12 | Arrowstreet Capital Limited Partnership | 1.24% | 1.8M | $284.8M | −195,539 (−9.6%) | June 30, 2026 |
| 13 | Citadel Advisors Llc | 1.23% | 1.8M | $281.6M | +541,057 (+42.2%) | June 30, 2026 |
| 14 | UBS Group AG | 1.14% | 1.7M | $260.7M | +1.2M (+240.0%) | June 30, 2026 |
| 15 | Qube Research & Technologies | 1.11% | 1.6M | $254.1M | +310,569 (+23.3%) | June 30, 2026 |
| 16 | Fred Alger Management, LLC | 1.08% | 1.6M | $246.8M | +5,594 (+0.4%) | June 30, 2026 |
| 17 | Renaissance Technologies Corp | 0.96% | 1.4M | $220.1M | −140,800 (−9.0%) | June 30, 2026 |
| 18 | Acadian Asset Management LLC | 0.91% | 1.4M | $209.4M | −1.2M (−46.3%) | June 30, 2026 |
| 19 | Bank of America Corp | 0.84% | 1.2M | $193.0M | +166,426 (+15.4%) | June 30, 2026 |
| 20 | HBK INVESTMENTS L P | 0.80% | 1.2M | $183.0M | +1.2M (0.0%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 14 holders added 22.0M shares and 6 cut 14.0M.
ROKU top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | iShares Core S&P Mid-Cap ETF | 3.17% | 4.7M | $726.9M | −1,680 (−0.0%) | September 30, 2026 |
| 2 | Vanguard MStar Total Stk Mkt Idx Invest | 2.81% | 4.2M | $643.9M | −9,602 (−0.2%) | August 31, 2026 |
| 3 | Vanguard Small Cap Index | 2.03% | 3.0M | $466.5M | +3,814 (+0.1%) | August 31, 2026 |
| 4 | Vanguard MStar Small Cap Growth Indx Inv | 1.17% | 1.7M | $267.7M | −11,847 (−0.7%) | August 31, 2026 |
| 5 | BlackRock Event Driven Equity Instl | 0.68% | 1.0M | $156.9M | +490,991 (+93.6%) | August 31, 2026 |
| 6 | State Street® SPDR® S&P MIDCAP 400® ETF | 0.65% | 959K | $148.3M | −10,814 (−1.1%) | August 31, 2026 |
| 7 | iShares S&P Mid-Cap 400 Growth ETF | 0.51% | 762K | $117.8M | −812 (−0.1%) | September 30, 2026 |
| 8 | State Street SPDR Port S&P 400 Md CpETF | 0.47% | 698K | $107.9M | −984 (−0.1%) | September 30, 2026 |
| 9 | iShares Russell Mid-Cap Growth ETF | 0.47% | 693K | $107.1M | −741 (−0.1%) | September 30, 2026 |
| 10 | Fidelity Extended Market Index | 0.43% | 638K | $98.6M | −2,784 (−0.4%) | August 31, 2026 |
| 11 | iShares Russell Mid-Cap ETF | 0.36% | 538K | $83.2M | +988 (+0.2%) | September 30, 2026 |
| 12 | Fidelity Mid Cap Index | 0.34% | 504K | $77.9M | +9,363 (+1.9%) | August 31, 2026 |
| 13 | Vanguard Communication Services ETF | 0.32% | 475K | $73.5M | −1,179 (−0.2%) | August 31, 2026 |
| 14 | iShares Russell 1000 Growth ETF | 0.31% | 462K | $71.4M | −322 (−0.1%) | September 30, 2026 |
| 15 | Alger Focus Equity I | 0.31% | 455K | $70.3M | −140,234 (−23.6%) | July 31, 2026 |
| 16 | Schwab US Mid-Cap ETF™ | 0.27% | 396K | $61.2M | +423 (+0.1%) | September 30, 2026 |
| 17 | Fidelity® SAI Small-Mid Cap Momt Idx | 0.25% | 379K | $58.5M | +42,608 (+12.7%) | August 31, 2026 |
| 18 | Calamos Market Neutral Income A | 0.22% | 325K | $50.2M | +325,000 (0.0%) | June 30, 2026 |
| 19 | Man Event Driven Alternative IN USD | 0.21% | 312K | $48.1M | +311,535 (0.0%) | June 30, 2026 |
| 20 | GS Global CORE Eq I Inc USD Snap | 0.20% | 296K | $45.7M | +295,812 (0.0%) | July 31, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
ROKU insider transactions
latest 20| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-17 | Charles Collier | Sell | $115.00 | 205,807 | $23.7M |
| 2026-04-16 | Anthony J Wood | Sell | $110.19 | 25,000 | $2.8M |
| 2026-04-16 | Charles Collier | Sell | $110.17 | 3,431 | $377,993 |
| 2026-04-15 | Dan Jedda | Sell | $107.00 | 7,000 | $749,000 |
| 2026-04-10 | Anthony J Wood | Sell | $100.88 | 50,000 | $5.0M |
| 2026-04-08 | Charles Collier | Sell | $105.00 | 205,821 | $21.6M |
| 2026-04-01 | Matthew C Banks | Sell | $96.02 | 728 | $69,903 |
| 2026-04-01 | Neil D Hunt | Sell | $95.54 | 2,000 | $191,080 |
| 2026-03-16 | Dan Jedda | Sell | $94.23 | 15,000 | $1.4M |
| 2026-03-10 | Anthony J Wood | Sell | $99.68 | 50,000 | $5.0M |
| 2026-03-05 | Charles Collier | Sell | $100.00 | 1,715 | $171,500 |
| 2026-03-03 | Charles Collier | Sell | $95.57 | 1,715 | $163,903 |
| 2026-03-03 | Christopher T Handman | Sell | $95.57 | 2,999 | $286,614 |
| 2026-03-03 | Gilbert Fuchsberg | Sell | $95.57 | 3,250 | $310,602 |
| 2026-03-03 | Matthew C Banks | Sell | $95.57 | 716 | $68,428 |
| 2026-03-02 | Neil D Hunt | Sell | $97.70 | 2,000 | $195,400 |
| 2026-02-17 | Dan Jedda | Sell | $88.88 | 3,000 | $266,640 |
| 2026-02-10 | Anthony J Wood | Sell | $90.79 | 50,000 | $4.5M |
| 2026-02-02 | Neil D Hunt | Sell | $96.48 | 2,000 | $192,960 |
| 2026-01-15 | Dan Jedda | Sell | $107.56 | 3,000 | $322,680 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
ROKU shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns ROKU
Institutional investors own 88.5% of Roku's shares and insiders 0.65%. The largest holder is BlackRock Inc with 9.01% of the shares (13.4M), as of June 30, 2026. Among the top 20 institutions, 14 added shares and 6 reduced their stake in the latest filings. Short interest is 7.37% of the float, or 4.55 days of average trading volume. The share count rose 77.7% since 2015.
Related: ROKU analyst forecast, ROKU key metrics. See the ROKU stock overview for the latest quote and news.
ROKU ownership FAQ
Who owns the most Roku stock?
The largest shareholders of Roku are BlackRock Inc (9.01%), Vanguard Capital Management, LLC (3.99%), Vanguard Portfolio Management, LLC (3.96%), FMR Inc (3.58%), Pentwater Capital Management LP (2.91%).
What percentage of Roku is owned by institutions?
Institutions hold 88.5% of Roku's shares outstanding; insiders hold 0.65%.
Which funds own Roku?
The largest fund holders of Roku are iShares Core S&P Mid-Cap ETF (3.17%), Vanguard MStar Total Stk Mkt Idx Invest (2.81%), Vanguard Small Cap Index (2.03%), Vanguard MStar Small Cap Growth Indx Inv (1.17%), BlackRock Event Driven Equity Instl (0.68%).
What is Roku's short interest?
9.7M shares of Roku were sold short, 7.37% of the float; at the average daily volume it would take 4.55 days to cover.
Are insiders buying or selling Roku?
Of the latest 20 reported insider transactions in Roku (since January 15, 2026), 0 were purchases and 20 were sales.
How many shares of Roku are outstanding?
Roku has 132.1M shares outstanding, of which 131.0M are in the public float.