GoPro, Inc. (GPRO) Ownership
GPRO ownership summary
as of October 18, 2026- Institutions
- 44.3% of shares outstanding
- Insiders
- 13.57% of shares outstanding
- Shares outstanding
- 180.1M
- Float
- 136.4M shares available to trade
- Short interest
- 18.37% 32.2M shares short
- Days to cover
- 0.37 short interest down 0.1% vs prior month
- Institutions 44.31%
- Insiders 13.57%
- Other investors 42.12%
GPRO top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | BlackRock Inc | 4.54% | 9.4M | $9.8M | +6.9M (+278.5%) | June 30, 2026 |
| 2 | Vanguard Capital Management, LLC | 2.88% | 5.9M | $6.2M | +586,403 (+10.9%) | June 30, 2026 |
| 3 | Acadian Asset Management LLC | 2.81% | 5.8M | $6.1M | +172,984 (+3.1%) | June 30, 2026 |
| 4 | Allianz Asset Management AG | 2.25% | 4.6M | $4.9M | +1.2M (+35.1%) | June 30, 2026 |
| 5 | Charles Schwab Investment Management Inc | 2.13% | 4.4M | $4.6M | −1.6M (−26.4%) | June 30, 2026 |
| 6 | Geode Capital Management, LLC | 1.69% | 3.5M | $3.7M | +2.2M (+176.3%) | June 30, 2026 |
| 7 | UBS Group AG | 1.63% | 3.4M | $3.5M | +2.0M (+146.2%) | June 30, 2026 |
| 8 | Yorkville Advisors Global, LP | 1.40% | 2.9M | $3.0M | +2.9M (0.0%) | June 30, 2026 |
| 9 | Citadel Advisors Llc | 1.22% | 2.5M | $2.6M | +1.9M (+340.0%) | June 30, 2026 |
| 10 | Jacobs Levy Equity Management, Inc. | 1.02% | 2.1M | $2.2M | −486,334 (−18.7%) | June 30, 2026 |
| 11 | Renaissance Technologies Corp | 0.98% | 2.0M | $2.1M | +400,236 (+24.6%) | June 30, 2026 |
| 12 | Susquehanna International Group, LLP | 0.81% | 1.7M | $1.8M | +361,009 (+27.4%) | June 30, 2026 |
| 13 | Vanguard Portfolio Management, LLC | 0.69% | 1.4M | $1.5M | +944,515 (+201.2%) | June 30, 2026 |
| 14 | State Street Corp | 0.67% | 1.4M | $1.5M | +768,000 (+124.3%) | June 30, 2026 |
| 15 | Northern Trust Corp | 0.52% | 1.1M | $1.1M | +765,180 (+253.2%) | June 30, 2026 |
| 16 | Group One Trading, LLC | 0.49% | 1.0M | $1.1M | +386,643 (+61.8%) | June 30, 2026 |
| 17 | Vanguard Fiduciary Trust Co | 0.47% | 974K | $1.0M | +193,146 (+24.7%) | June 30, 2026 |
| 18 | Amvescap Plc. | 0.44% | 909K | $954,738 | +233,218 (+34.5%) | June 30, 2026 |
| 19 | Millennium Management LLC | 0.30% | 625K | $656,320 | −380,296 (−37.8%) | June 30, 2026 |
| 20 | Marshall Wace Asset Management Ltd | 0.28% | 588K | $617,391 | +587,991 (0.0%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 17 holders added 22.6M shares and 3 cut 2.4M.
GPRO top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Vanguard MStar Total Stk Mkt Idx Invest | 2.09% | 4.3M | $4.5M | — | August 31, 2026 |
| 2 | iShares Russell 2000 ETF | 1.72% | 3.6M | $3.7M | −41,024 (−1.1%) | September 30, 2026 |
| 3 | PIMCO RAE US Small Instl | 1.46% | 3.0M | $3.2M | +591,970 (+24.5%) | June 30, 2026 |
| 4 | Schwab Fundamental U.S. Small CompanyETF | 1.19% | 2.5M | $2.6M | +3,486 (+0.1%) | September 30, 2026 |
| 5 | Fidelity Small Cap Index | 0.71% | 1.5M | $1.5M | −1,796 (−0.1%) | July 31, 2026 |
| 6 | iShares Russell 2000 Growth ETF | 0.56% | 1.2M | $1.2M | −1,476 (−0.1%) | September 30, 2026 |
| 7 | Vanguard Russell 2000 ETF | 0.41% | 840K | $881,680 | +64,036 (+8.3%) | September 30, 2026 |
| 8 | Invesco RAFI US 1500 Small-Mid ETF | 0.38% | 790K | $829,395 | — | September 30, 2026 |
| 9 | Schwab Fundamental US Small Company Idx | 0.31% | 639K | $670,896 | −46,938 (−6.8%) | September 30, 2026 |
| 10 | Vanguard Consumer Discretionary ETF | 0.23% | 473K | $496,670 | −1 (−0.0%) | September 30, 2026 |
| 11 | Fidelity Enhanced Small Cap Core ETF | 0.22% | 463K | $486,066 | +969 (+0.2%) | September 30, 2026 |
| 12 | iShares Micro-Cap ETF | 0.22% | 454K | $476,301 | −3,128 (−0.7%) | September 30, 2026 |
| 13 | Russell Inv US Small Cap Equity Y | 0.20% | 407K | $426,933 | — | August 31, 2026 |
| 14 | BSF Systematic US Eq Abs Ret A2 USD | 0.20% | 403K | $423,332 | — | December 31, 2025 |
| 15 | Multimanager Aggressive Equity IA | 0.17% | 359K | $377,160 | — | August 31, 2026 |
| 16 | Schwab Small Cap Index | 0.16% | 331K | $347,943 | — | August 31, 2026 |
| 17 | Fidelity Extended Market Index | 0.15% | 316K | $331,587 | −397,186 (−55.7%) | August 31, 2026 |
| 18 | iShares Russell 2000 Small-Cap Idx Instl | 0.12% | 252K | $264,109 | — | August 31, 2026 |
| 19 | Fidelity Total Market Index | 0.12% | 246K | $258,580 | — | August 31, 2026 |
| 20 | Fidelity Series Total Market Index | 0.11% | 218K | $229,118 | +19,519 (+9.8%) | August 31, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
GPRO insider transactions
latest 5| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2026-02-18 | Jason Christopher Stephen | Sell | $0.80 | 5,393 | $4,314 |
| 2025-11-20 | Brian Mcgee | Sell | $1.57 | 4,579 | $7,189 |
| 2025-11-18 | Jason Christopher Stephen | Sell | $1.52 | 26,011 | $39,537 |
| 2025-09-19 | William George Brumder | Sell | $2.49 | 12,000 | $29,880 |
| 2025-08-20 | Brian Mcgee | Sell | $1.24 | 150,043 | $186,053 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
GPRO shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns GPRO
Institutional investors own 44.3% of GoPro's shares and insiders 13.57%. The largest holder is BlackRock Inc with 4.54% of the shares (9.4M), as of June 30, 2026. Among the top 20 institutions, 17 added shares and 3 reduced their stake in the latest filings. Short interest is 18.37% of the float, or 0.37 days of average trading volume. The share count rose 8.1% since 2014.
Related: GPRO analyst forecast, GPRO key metrics. See the GPRO stock overview for the latest quote and news.
GPRO ownership FAQ
Who owns the most GoPro stock?
The largest shareholders of GoPro are BlackRock Inc (4.54%), Vanguard Capital Management, LLC (2.88%), Acadian Asset Management LLC (2.81%), Allianz Asset Management AG (2.25%), Charles Schwab Investment Management Inc (2.13%).
What percentage of GoPro is owned by institutions?
Institutions hold 44.3% of GoPro's shares outstanding; insiders hold 13.57%.
Which funds own GoPro?
The largest fund holders of GoPro are Vanguard MStar Total Stk Mkt Idx Invest (2.09%), iShares Russell 2000 ETF (1.72%), PIMCO RAE US Small Instl (1.46%), Schwab Fundamental U.S. Small CompanyETF (1.19%), Fidelity Small Cap Index (0.71%).
What is GoPro's short interest?
32.2M shares of GoPro were sold short, 18.37% of the float; at the average daily volume it would take 0.37 days to cover.
Are insiders buying or selling GoPro?
Of the latest 5 reported insider transactions in GoPro (since August 20, 2025), 0 were purchases and 5 were sales.
How many shares of GoPro are outstanding?
GoPro has 180.1M shares outstanding, of which 136.4M are in the public float.