GoPro, Inc. (GPRO) AI Stock Analysis

GoPro, Inc. develops and distributes high-definition cameras, accessories, and digital media solutions worldwide. Headquartered in San Mateo, California, the company pioneered the action camera market with rugged products tailored for adventure enthusiasts and content creators. Its hardware lineup centers on the cloud-connected HERO series, including the HERO10 Black, HERO9 Black, and HERO8 Black, engineered for waterproof durability and high-resolution capture. GoPro supports its hardware with a subscription service featuring cloud storage, damage replacement plans, and the Quik app for mobile video editing. In addition, GoPro provides specialized mounts, lighting mods, spare batteries, and lifestyle gear.

GoPro recorded five consecutive years of top-line declines, taking annual revenue from $1.16B in FY2021 to $1.09B in FY2022, $1.01B in FY2023, $801.5M in FY2024, and $651.5M in FY2025, representing a 5-year revenue CAGR of -6.1%. Over that timeframe, net income dropped from $371.2M in FY2021 to -$93.5M in FY2025, while gross margin compressed from 41.1% to 33.6%. The company posted an operating margin of -9.2% in FY2025. For the latest quarter ended June 30, 2026, quarterly revenue fell 31.3% year-over-year and quarterly earnings declined 93.7% year-over-year, leading to trailing twelve-month revenue of $568.6M and an operating margin of -34.5%.

As of June 30, 2026, GoPro held $27.3M in cash and short-term investments against total debt of $86.0M, resulting in net debt of $58.8M. The company recorded total assets of $398.5M and negative shareholders' equity of -$32.7M, with a current ratio of 0.57. Cash generation remained negative in FY2025, with operating cash flow of -$20.7M and free cash flow of -$24.0M. Capital expenditures amounted to $3.4M for FY2025, while the company's 5-year share count change was 5.2%.

GoPro carries a market cap of $216.7M and an enterprise value of $329.1M, trading at a price-to-sales multiple of 0.4x and a forward P/E of 6.6x. In comparison, the median of its US-listed Technology peers trades at a price-to-sales multiple of 2.8x and a forward P/E of 18.8x. GoPro has an EV/EBITDA multiple of 129.5x compared to the peer median of 16.6x, alongside a PEG ratio of 0.73. Over the past year, GoPro fell 50.0% while the SPY gained 16.8%, and over five years the stock declined 88.1% compared to an 83.0% gain for the SPY.

GoPro has coverage from 1 analyst who assigns the stock a Strong Sell rating. The mean price target is $0.50, representing a 52.4% decline from the last close of $1.05. For the fiscal year ending December 31, 2026, consensus estimates anticipate revenue of $543.1M and EPS of -$0.72. For the subsequent fiscal year, 1 analyst projects revenue of $735.8M and EPS of -$0.01. GoPro recorded 0 EPS beats over the last 4 quarters, and its next earnings date is November 5, 2026.

This page is an AI-written research summary of GoPro, Inc. (GPRO). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.

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