American Rebel Holdings, Inc. (AREB) Key Metrics
AREB valuation today
Trailing 12 months · as of October 21, 2026- Market cap
- $2.1M
- Enterprise value
- $19.8M
- P/E (TTM)
- —
- Forward P/E
- —
- PEG ratio
- —
- Price / sales
- 0.3
- Price / book
- 0.9
- EV / EBITDA
- —
- Dividend yield
- —
- Beta
- −0.47
AREB key metrics, 2016–2025
Fiscal year ended December 31, 2025 · U.S. dollarsAREB returns How much profit the business earns on the capital it uses.
AREB financial health Debt, liquidity and how easily interest is covered.
AREB efficiency & capital use Working capital cycle and where the cash goes.
AREB returns on capital
Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.
AREB debt vs cash
Debt includes short- and long-term borrowings and, where reported, lease liabilities.
AREB key metrics
2016–2025| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Returns & profitability | ||||||||||
| Return on equity (ROE) | — | — | −143.9% | −280.9% | — | — | — | — | — | — |
| Return on invested capital (ROIC) | −79.3% | −181.5% | −58.8% | −95.1% | — | — | −737.0% | −311.0% | −622.9% | −767.3% |
| Return on assets (ROA) | −164.1% | −163.4% | −79.0% | −115.1% | −583.6% | −399.3% | −521.2% | −202.4% | −408.4% | −491.1% |
| Return on tangible assets | −109.2% | −233.0% | −122.7% | −98.2% | −629.7% | −533.4% | −405.5% | −192.0% | −314.6% | −269.9% |
| Free cash flow margin | −79.3% | −61.5% | −43.4% | −96.4% | −85.9% | −157.3% | −407.0% | — | — | — |
| Financial health | ||||||||||
| Total debt | $22.3M | $10.8M | $4.7M | $2.6M | $3.9M | $5.0M | $3.8M | $1.4M | $2.6M | $988,030 |
| Cash & short-term investments | $147,586 | $287,546 | $1.1M | $356,754 | $17,607 | $60,899 | $131,656 | $19,631 | $70,798 | $470 |
| Net debt | $22.1M | $10.5M | $3.7M | $2.2M | $3.9M | $4.9M | $3.7M | $1.4M | $2.6M | $987,560 |
| Debt / equity | 5.09 | — | 1.17 | 0.23 | — | — | — | — | — | — |
| Debt / assets | 0.70 | 1.08 | 0.41 | 0.16 | 4.03 | 4.45 | 2.05 | 1.36 | 2.83 | 1.95 |
| Current ratio | 0.22 | 0.41 | 1.37 | 2.35 | 0.19 | 0.19 | 0.39 | 0.51 | 0.71 | 0.21 |
| Quick ratio | 0.11 | 0.12 | 0.56 | 0.52 | 0.05 | 0.05 | 0.20 | 0.08 | 0.18 | 0.01 |
| Interest coverage | -5.8 | -3.1 | -19.5 | -38.4 | -1.6 | -1.2 | -3.7 | -5.9 | -9.5 | -33.0 |
| Working capital | −$20.3M | −$8.9M | $2.5M | $5.7M | −$4.2M | −$4.7M | −$2.8M | −$888,280 | −$302,024 | −$915,455 |
| Invested capital | $26.5M | $2.9M | $7.7M | $13.6M | −$285,244 | −$83,175 | $755,021 | $531,314 | $338,404 | $341,293 |
| Tangible asset value | $4.0M | −$10.1M | $1.6M | $5.1M | −$4.2M | −$5.0M | −$2.9M | −$870,312 | −$2.2M | −$646,691 |
| Net current asset value | −$21.8M | −$11.3M | $1.9M | $4.7M | −$4.2M | −$5.0M | −$3.0M | −$1.0M | −$2.4M | −$915,455 |
| Capital allocation | ||||||||||
| Dividends paid | — | — | — | — | — | — | — | $0 | $0 | $0 |
| Share buybacks (net) | $0 | — | — | — | — | — | — | $0 | $0 | $0 |
| Capex / revenue | 3.5% | 0.0% | 0.0% | 0.4% | 0.0% | 0.0% | 0.0% | 0.0% | 38.8% | 114.1% |
| Capex / depreciation | 1.32 | 0.01 | 0.06 | 0.61 | 0.00 | 0.00 | 0.00 | 0.00 | 0.29 | 0.14 |
| Stock-based compensation / revenue | 5.6% | 5.7% | 5.1% | 13.0% | 352.3% | 221.9% | 651.5% | 262.8% | 3,017.5% | — |
| R&D / revenue | 0.8% | 3.4% | 0.8% | 9.4% | 33.5% | 25.5% | 57.8% | 18.0% | 138.8% | 2,067.7% |
| SG&A / revenue | 149.5% | 101.3% | 66.2% | 80.5% | 319.4% | 214.5% | 1,081.1% | 1,296.2% | 5,567.0% | 14,238.9% |
| Efficiency | ||||||||||
| Days sales outstanding | 40.6 | 61.5 | 48.2 | 39.4 | 51.3 | 59.0 | 78.3 | 1.9 | — | — |
| Days of inventory on hand | 137.3 | 160.5 | 184.4 | 175.5 | 339.0 | 329.6 | 802.2 | 2,044.0 | 1,788.9 | 676.5 |
| Days payables outstanding | 125.7 | 82.8 | 58.8 | 67.6 | 353.4 | 234.6 | 483.2 | 937.2 | 1,038.9 | 780.6 |
| Cash conversion cycle (days) | 52.2 | 139.2 | 173.8 | 147.2 | 37.0 | 154.0 | 397.3 | 1,108.7 | — | — |
| Receivables turnover | 8.98 | 5.94 | 7.57 | 9.27 | 7.11 | 6.19 | 4.66 | 192.48 | — | — |
| Payables turnover | 2.90 | 4.41 | 6.20 | 5.40 | 1.03 | 1.56 | 0.76 | 0.39 | 0.35 | 0.47 |
| Inventory turnover | 2.66 | 2.27 | 1.98 | 2.08 | 1.08 | 1.11 | 0.45 | 0.18 | 0.20 | 0.54 |
| Asset turnover | 0.46 | 1.06 | 1.15 | 0.91 | 0.94 | 0.84 | 0.37 | 0.13 | 0.06 | 0.03 |
| Average receivables | $1.1M | $1.9M | $2.1M | $857,118 | $138,795 | $202,867 | $114,786 | $682 | — | — |
| Average payables | $3.3M | $2.6M | $2.1M | $1.6M | $786,216 | $612,147 | $501,874 | $302,521 | $224,609 | $128,584 |
| Average inventory | $3.7M | $5.1M | $6.7M | $4.2M | $754,364 | $860,180 | $833,184 | $659,778 | $386,774 | $111,437 |
| Intangibles / total assets | 1.3% | 24.5% | 21.7% | 38.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.1% |
Computed from AREB's annual financial statements (latest annual report filed March 31, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.
AREB valuation and financial ratios
American Rebel earned a return on invested capital of −79.3% in fiscal 2025. It ended the year with $22.3 million of debt and $0.1 million in cash and short-term investments, net debt of $22.1 million.
See the AREB income statement, the AREB chart for price history, or the AREB stock overview for the latest quote and news.
AREB key metrics FAQ
What is American Rebel's ROIC?
American Rebel's return on invested capital was −79.3% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.
How much debt does American Rebel have?
American Rebel had total debt of $22.3 million at the end of fiscal 2025, a debt-to-equity ratio of 5.09.
What is American Rebel's current ratio?
American Rebel's current ratio was 0.22 at the end of fiscal 2025: current assets were 0.22 times current liabilities.