Purple Innovation, Inc. (PRPL) Stock Forecast

NASDAQ: PRPLAnalyst ratings, price target and estimates.

PRPL analyst forecast

as of October 18, 2026
Analyst consensus
Buy
3.67 / 5 from 3 analysts
Price target
$25.00
average of analyst targets
Upside to target
+946.0%
from the latest close
Next earnings
November 3, 2026
EPS estimate $-1.07
52-week range
$1.87 – $21.61

PRPL analyst ratings

3 analysts
Strong buy
133%
Buy
00%
Hold
267%
Sell
00%
Strong sell
00%

Number of analysts at each rating.

PRPL price target

Price $2.39Target $25.00
52-week low $1.8752-week high $21.61

The average of analyst 12-month price targets compared with the latest close and the 52-week range.

PRPL earnings per share estimates

Purple Innovation, Inc. EPS estimates
PeriodAverageLowHighYear agoGrowthAnalysts
Current quarter (Sep '26)−$1.09−$1.81−$0.72−$2.00+45.3%3
Current fiscal year (2026)−$6.03−$6.96−$5.10−$8.00+24.6%2
Next fiscal year (2027)−$5.39−$8.68−$3.24−$6.03+10.6%3

Consensus EPS estimates; growth compares the average estimate with the year-ago EPS.

PRPL revenue estimates

Purple Innovation, Inc. revenue estimates
PeriodAverageLowHighGrowthAnalysts
Current quarter (Sep '26)$105.7M$103.3M$108.1M−11.0%2
Current fiscal year (2026)$425.8M$422.5M$429.1M−9.2%2
Next fiscal year (2027)$457.7M$435.2M$496.8M+7.5%3

PRPL EPS: reported and forecast

Reported EPSEstimate (average; low–high)

Fiscal years; "E" marks estimates, the line shows the range from the lowest to the highest estimate.

PRPL revenue: reported and forecast

Reported revenueEstimate (average; low–high)

PRPL EPS estimate revisions

Purple Innovation, Inc. EPS estimate revisions
Period90 days ago60 days ago30 days ago7 days agoNowChange (90 d)Revisions (30 d)
Current quarter (Sep '26)−$1.25−$1.36−$1.81−$1.81−$1.09−12.4%0 up · 1 down
Current fiscal year (2026)−$6.63−$6.20−$6.96−$6.96−$6.03−9.1%1 up · 0 down
Next fiscal year (2027)−$5.10−$4.80−$5.66−$5.66−$5.39+5.8%1 up · 1 down

How the consensus EPS estimate changed over the last 90 days, and how many analysts raised or lowered it in the last 30 days.

PRPL earnings surprises

Reported EPSEstimate

Reported EPS vs the consensus estimate for the last 12 quarters; PRPL beat in 7 of 12.

What analysts expect from PRPL

3 analysts cover Purple Innovation; their consensus rating is buy (3.67 on a 1–5 scale, where 5 is a strong buy). The average price target is $25.00, 946.0% above the latest close of $2.39. Analysts expect earnings of −$6.03 per share for 2026, +24.6% from a year earlier. For 2027 the average estimate is −$5.39 per share on revenue of $457.7 million. Purple Innovation beat the EPS estimate in 7 of the last 12 quarters.

Related: PRPL income statement, PRPL key metrics, PRPL chart. See the PRPL stock overview for the latest quote and news.

PRPL forecast FAQ

What is Purple Innovation's price target?

The average analyst price target for Purple Innovation is $25.00, 946.0% above the latest close of $2.39.

Is Purple Innovation a buy, hold or sell?

Of 3 analysts covering Purple Innovation, 1 rate it a strong buy, 0 a buy, 2 a hold, 0 a sell and 0 a strong sell, a consensus of buy. Ratings are opinions, not a recommendation from Quotelinks.

What is Purple Innovation's EPS forecast?

Analysts forecast −$6.03 per share for 2026 (range −$6.96 to −$5.10); for 2027 the estimate is −$5.39.

What is Purple Innovation's revenue forecast?

The average revenue estimate for 2026 is $425.8 million, growth of −9.2%; for 2027 it is $457.7 million.

When does Purple Innovation report earnings?

Purple Innovation is expected to report results for the quarter ending September 30, 2026 on November 3, 2026 after the market closes; the EPS estimate is $-1.07.

Does Purple Innovation usually beat earnings estimates?

Purple Innovation reported EPS at or above the analyst estimate in 7 of the last 12 quarters.

Furnishings, Fixtures & Appliances: forecast