Snap Inc. (SNAP) Key Metrics

NYSE: SNAPValuation, returns, debt and efficiency ratios over 10 years.

SNAP valuation today

Trailing 12 months · as of October 17, 2026
Market cap
$10.37B
Enterprise value
$10.51B
P/E (TTM)
—
Forward P/E
7.7
PEG ratio
496.06
Price / sales
1.6
10-yr median 6.1
Price / book
4.6
10-yr median 7.3
EV / EBITDA
—
Dividend yield
—
Beta
1.08

SNAP key metrics, 2016–2025

Fiscal year ended December 31, 2025 · U.S. dollars

SNAP valuation Price multiples at each fiscal year-end price.

Price / sales−29.8%
2.3
2025 · hover or tap a bar for each year
2017: 20.72018: 6.1 (−70.6%)2019: 13.1 (+115.7%)2020: 29.1 (+122.1%)2021: 17.8 (−38.8%)2022: 3.1 (−82.4%)2023: 5.9 (+89.5%)2024: 3.3 (−43.8%)2025: 2.3 (−29.8%)
20162025
Price / book−16.5%
6.1
2025 · hover or tap a bar for each year
2017: 5.72018: 3.1 (−45.5%)2019: 9.9 (+220.5%)2020: 31.3 (+214.7%)2021: 19.3 (−38.2%)2022: 5.6 (−71.2%)2023: 11.3 (+102.7%)2024: 7.3 (−35.5%)2025: 6.1 (−16.5%)
20162025
Price / free cash flow−61.1%
31.8
2025 · hover or tap a bar for each year
2021: 328.82022: 260.3 (−20.8%)2023: 784.6 (+201.5%)2024: 81.7 (−89.6%)2025: 31.8 (−61.1%)
20162025
Free cash flow yield+1.9 pts
3.1%
2025 · hover or tap a bar for each year
2017: −4.8%2018: −11.3% (−6.5 pts)2019: −1.5% (+9.8 pts)2020: −0.3% (+1.2 pts)2021: 0.3% (+0.6 pts)2022: 0.4% (+0.1 pts)2023: 0.1% (−0.3 pts)2024: 1.2% (+1.1 pts)2025: 3.1% (+1.9 pts)
20162025

SNAP valuation history

Fiscal year-endToday10-year median

SNAP returns on capital

ROEROICROA

Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.

SNAP debt vs cash

Total debtCash & short-term investments

Debt includes short- and long-term borrowings and, where reported, lease liabilities.

SNAP cash returned to shareholders

DividendsBuybacksFree cash flow

SNAP price vs earnings per share

Share price at year-endEPS (right axis)

SNAP key metrics

2016–2025
Snap Inc. key metrics by fiscal year
2025202420232022202120202019201820172016
Valuation
Market capitalization$13.88B$17.87B$27.30B$14.39B$73.32B$72.89B$22.46B$7.17B$17.04B—
Enterprise value$15.64B$18.74B$28.10B$14.63B$72.26B$72.35B$21.59B$5.90B$15.01B—
Price / sales2.33.35.93.117.829.113.16.120.7—
Price / book6.17.311.35.619.331.39.93.15.7—
Price / free cash flow31.881.7784.6260.3328.8—————
Price / operating cash flow21.243.2110.778.0250.3—————
EV / sales2.63.56.13.217.628.912.65.018.2—
EV / free cash flow35.885.7807.6264.5324.0—————
Earnings yield−3.3%−3.9%−4.8%−9.9%−0.7%−1.3%−4.6%−17.5%−20.2%—
Free cash flow yield3.1%1.2%0.1%0.4%0.3%−0.3%−1.5%−11.3%−4.8%—
Dividend yield———10.3%————0.0%—
Shareholder yield (dividends + buybacks)19.8%1.7%0.7%17.2%0.0%0.0%0.0%0.0%2.3%—
Share price at fiscal year-end$8.07$10.77$16.93$8.95$47.03$50.07$16.33$5.51$14.61—
Per share
Revenue per share$3.45$3.23$2.86$2.86$2.64$1.72$1.25$0.91$0.71$0.35
Earnings per share−$0.27−$0.42−$0.82−$0.89−$0.31−$0.65−$0.75−$0.97−$2.95−$0.44
Operating cash flow per share$0.38$0.25$0.15$0.11$0.19−$0.12−$0.22−$0.53−$0.63−$0.53
Free cash flow per share$0.25$0.13$0.02$0.03$0.14−$0.15−$0.25−$0.62−$0.70−$0.59
Cash per share$1.71$2.03$2.20$2.45$2.37$1.74$1.54$0.98$1.75$0.85
Book value per share$1.33$1.48$1.50$1.60$2.43$1.60$1.64$1.78$2.57$1.31
Tangible book value per share$0.29$0.41$0.36$0.45$1.23$0.88$1.02$1.19$1.87$0.97
Dividends per share———$0.92————$0.00—
Capex per share$0.13$0.12$0.13$0.08$0.04$0.04$0.03$0.09$0.07$0.06
Debt per share$2.73$2.56$2.69$2.60$1.69$1.38$0.90$0.01$0.01$0.01
Shares outstanding1.72B1.66B1.61B1.61B1.56B1.46B1.38B1.30B1.17B1.16B
Change in shares outstanding+3.7%+2.9%+0.3%+3.2%+7.1%+5.8%+5.8%+11.5%+0.8%+13.8%
Returns & profitability
Return on equity (ROE)−19.5%−28.7%−53.0%−44.9%−15.9%−41.2%−45.2%−47.4%−152.7%−45.1%
Return on invested capital (ROIC)−11.4%−19.0%−36.6%−39.8%−24.5%−42.8%−71.7%−99.5%−364.2%−120.3%
Return on assets (ROA)−5.9%−8.8%−16.5%−18.4%−7.8%−20.9%−30.7%−40.9%−133.9%−38.7%
Return on tangible assets−7.8%−11.3%−21.6%−23.1%−8.6%−23.7%−32.7%−64.2%−131.7%−38.8%
Free cash flow margin7.4%4.1%0.8%1.2%5.4%−9.0%−19.9%−68.6%−99.3%−167.7%
Financial health
Total debt$4.70B$4.24B$4.34B$4.18B$2.63B$2.00B$1.24B$16.8M$16.0M$15.1M
Cash & short-term investments$2.94B$3.38B$3.54B$3.94B$3.69B$2.54B$2.11B$1.28B$2.04B$987.4M
Net debt$1.76B$867.6M$800.9M$236.2M−$1.06B−$534.0M−$875.7M−$1.26B−$2.03B−$972.2M
Debt / equity2.061.731.801.620.690.860.550.010.010.01
Debt / assets0.610.530.550.520.350.400.310.010.000.01
Current ratio3.563.954.394.325.705.005.295.736.847.53
Quick ratio3.563.954.394.325.705.005.295.736.847.53
Interest coverage-6.0-36.5-63.5-65.0-39.7-8.9-44.1-325.7—-365.4
Working capital$3.30B$3.66B$3.84B$4.04B$4.00B$2.67B$2.14B$1.38B$2.02B$1.02B
Invested capital$4.04B$3.32B$3.22B$2.82B$2.73B$1.80B$1.38B$1.05B$965.3M$546.7M
Tangible asset value$494.1M$674.6M$576.0M$730.1M$1.92B$1.28B$1.41B$1.55B$2.19B$1.12B
Net current asset value−$811.4M−$578.8M−$577.8M−$192.2M$1.11B$643.7M$892.0M$1.27B$1.94B$976.1M
Graham net-net per share−$0.83−$0.66−$0.65−$0.39$0.48$0.28$0.53$0.88$1.56$0.78
Capital allocation
Dividends paid———$1.48B————$0—
Share buybacks (net)$2.75B$311.1M$189.4M$1.00B$0$0$0$551,000$394.2M$10.6M
Dividends + buybacks / free cash flow628.0%142.3%544.3%—0.0%—————
Capex / revenue3.7%3.6%4.6%2.8%1.7%2.3%2.1%10.2%10.2%16.6%
Capex / operating cash flow33.4%47.1%85.9%70.0%23.9%—————
Capex / depreciation1.341.231.260.640.590.670.421.311.382.30
Stock-based compensation / revenue17.1%19.4%28.7%30.2%26.5%30.7%40.0%45.6%320.0%7.9%
R&D / revenue29.9%31.6%41.5%45.8%38.0%43.9%51.5%65.4%186.1%45.4%
SG&A / revenue33.9%37.0%43.0%45.0%36.5%43.3%60.6%74.4%249.5%71.6%
Efficiency
Days sales outstanding83.789.497.589.380.490.090.198.197.893.4
Days of inventory on hand——0.00.0—0.00.0———
Days payables outstanding26.933.439.830.920.618.315.823.320.33.7
Cash conversion cycle (days)56.956.157.758.459.871.774.374.877.689.7
Receivables turnover4.364.083.744.094.544.054.053.723.733.91
Payables turnover13.5910.949.1811.8217.7519.9123.0415.6518.0299.04
Inventory turnover——2,114,117,000.001,815,342,000.00—788,336,666.67447,919,000.00———
Asset turnover0.760.670.580.590.660.550.510.380.320.30
Average receivables$1.36B$1.31B$1.23B$1.13B$906.6M$618.2M$423.6M$317.2M$221.1M$103.5M
Average payables$196.5M$226.1M$230.4M$153.5M$98.6M$59.4M$38.9M$51.0M$39.8M$4.6M
Average inventory——$1$1—$2$2—$0—
Intangibles / total assets23.3%22.4%23.1%23.0%24.8%20.8%21.3%27.9%23.6%22.9%

Computed from SNAP's annual financial statements (latest annual report filed February 5, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.

SNAP valuation and financial ratios

Snap earned a return on equity of −19.5% and a return on invested capital of −11.4% in fiscal 2025. It ended the year with $4.7 billion of debt and $2.9 billion in cash and short-term investments, net debt of $1.8 billion. It returned $2.7 billion to shareholders: $0 in dividends and $2.7 billion in share buybacks, 628% of free cash flow. The share count rose 48.7% from 1.16B to 1.72B over 9 years.

See the SNAP income statement, the SNAP chart for price history, or the SNAP stock overview for the latest quote and news.

SNAP key metrics FAQ

What is Snap's return on equity?

Snap's return on equity (ROE) was −19.5% in fiscal 2025: net income of -$460.5 million on average shareholders' equity of $2.4 billion.

What is Snap's ROIC?

Snap's return on invested capital was −11.4% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.

How much debt does Snap have?

Snap had total debt of $4.7 billion at the end of fiscal 2025, a debt-to-equity ratio of 2.06.

Does Snap buy back its shares?

Yes. Snap spent $2.7 billion on net share repurchases in fiscal 2025 Shares outstanding changed +3.7% over the year, to 1.72B..

What is Snap's free cash flow yield?

Snap generated $437.2 million of free cash flow in fiscal 2025, a free cash flow yield of 3.1% on its market value at year-end ($13.9 billion).

What is Snap's current ratio?

Snap's current ratio was 3.56 at the end of fiscal 2025: current assets were 3.56 times current liabilities.

Internet Content & Information key metrics