Direct Digital Holdings Inc (DRCT) Key Metrics

NASDAQ: DRCTValuation, returns, debt and efficiency ratios over 7 years.

DRCT valuation today

Trailing 12 months · as of October 17, 2026
Market cap
$256,872
Enterprise value
$18.9M
P/E (TTM)
—
Forward P/E
5.1
PEG ratio
—
Price / sales
0.0
Price / book
13.9
EV / EBITDA
6.2
Dividend yield
—
Beta
5.31

DRCT key metrics, 2019–2025

Fiscal year ended December 31, 2025 · U.S. dollars

DRCT valuation Price multiples at each fiscal year-end price.

Price / sales−99.4%
0.1
2025 · hover or tap a bar for each year
2024: 21.12025: 0.1 (−99.4%)
20192025
Free cash flow yield−205.4 pts
−206.1%
2025 · hover or tap a bar for each year
2024: −0.7%2025: −206.1% (−205.4 pts)
20192025

DRCT valuation history

Fiscal year-endToday7-year median

DRCT returns on capital

ROEROICROA

Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.

DRCT debt vs cash

Total debtCash & short-term investments

Debt includes short- and long-term borrowings and, where reported, lease liabilities.

DRCT cash returned to shareholders

DividendsBuybacksFree cash flow

DRCT price vs earnings per share

Share price at year-endEPS (right axis)

DRCT key metrics

2019–2025
Direct Digital Holdings Inc key metrics by fiscal year
2025202420232022202120202019
Valuation
Market capitalization$4.4M$1.31B—————
Enterprise value$16.6M$1.35B—————
Price / sales0.121.1—————
EV / sales0.521.7—————
Earnings yield−434.2%−0.5%—————
Free cash flow yield−206.1%−0.7%—————
Dividend yield1.3%0.2%—————
Shareholder yield (dividends + buybacks)1.3%0.2%—————
Share price at fiscal year-end$14.17$349.80$3,273.60$533.50———
Per share
Revenue per share$112.64$16.57———$4.46$2.24
Earnings per share−$61.51−$1.66———−$0.32−$0.32
Operating cash flow per share−$28.92−$2.30———−$0.21$0.08
Free cash flow per share−$29.20−$2.31———−$0.21$0.08
Cash per share$2.36$0.38———$0.58$0.32
Book value per share−$6.19−$1.33———$0.85−$0.45
Tangible book value per share−$52.86−$5.65———−$7.75−$1.32
Dividends per share$0.18$0.85———$0.04$0.01
Capex per share$0.28$0.00———$0.25$0.25
Debt per share$42.14$9.65———$4.78$0.45
Shares outstanding308K3.8M———2.8M2.8M
Change in shares outstanding−91.8%————0.0%—
Returns & profitability
Return on equity (ROE)——86.2%21.5%—−165.5%—
Return on invested capital (ROIC)−58.0%−36.6%20.6%38.4%23.2%−10.1%—
Return on assets (ROA)−82.1%−13.1%3.1%0.4%−4.5%−5.2%−20.9%
Return on tangible assets−327.6%−63.9%3.9%0.5%−10.9%−13.7%−49.1%
Free cash flow margin−25.9%−13.9%1.7%1.6%9.8%−4.6%3.4%
Income quality (OCF / net income)——1.4210.38———
Financial health
Total debt$13.0M$36.3M$30.1M$24.6M$20.8M$13.4M$1.3M
Cash & short-term investments$728,000$1.4M$5.1M$4.0M$4.7M$1.6M$882,292
Net debt$12.2M$34.8M$24.9M$20.5M$16.1M$11.8M$371,111
Debt / equity——12.9110.77—5.65—
Debt / assets0.641.390.440.420.580.440.30
Net debt / EBITDA——2.822.084.3725.71—
Current ratio0.180.641.331.271.420.980.43
Quick ratio0.180.641.331.271.420.980.43
Interest coverage-2.8-2.41.52.51.4-1.0-15.3
Working capital−$21.7M−$4.8M$10.7M$6.7M$4.1M−$117,779−$2.3M
Invested capital$10.3M$29.8M$27.3M$22.8M$15.8M$14.1M−$899,731
Tangible asset value−$21.4M−$36.0M−$15.9M−$14.6M−$22.5M−$21.7M−$3.7M
Net current asset value−$22.4M−$37.2M−$23.6M−$21.2M−$22.6M−$21.8M−$3.7M
Graham net-net per share−$78.27−$10.79———−$8.29−$1.42
Capital allocation
Dividends paid$55,000$3.2M$3.2M$1.7M$1.2M$117,508$22,000
Share buybacks (net)——$0$14.2M$3.5M$370,789—
Dividend payout ratio——160.4%825.6%———
Dividends + buybacks / free cash flow——120.7%—126.3%—10.5%
Capex / revenue0.3%0.0%0.1%0.8%1.8%5.5%11.0%
Capex / operating cash flow——6.3%32.3%18.3%—327.2%
Capex / depreciation0.040.010.060.320.351.411.41
Stock-based compensation / revenue4.2%2.5%1.4%0.2%0.0%——
SG&A / revenue72.6%49.2%19.7%23.9%37.4%41.6%41.8%
Efficiency
Days sales outstanding42.6123.673.869.960.180.648.5
Days of inventory on hand——0.00.0———
Days payables outstanding116.4133.165.374.292.4158.9249.1
Cash conversion cycle (days)-73.8-9.68.5-4.3-32.3-78.2-200.6
Receivables turnover8.572.954.945.226.084.537.52
Payables turnover3.142.745.594.923.952.301.47
Inventory turnover——119,536,000.0060,038,000.00———
Asset turnover1.501.312.471.901.140.711.48
Average receivables$4.0M$21.1M$31.8M$17.1M$6.3M$2.8M$834,071
Average payables$7.7M$16.4M$21.4M$12.2M$5.0M$3.2M$3.1M
Average inventory——$1$1———
Intangibles / total assets71.3%62.5%26.4%34.7%61.4%78.4%57.4%

Computed from DRCT's annual financial statements (latest annual report filed March 31, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.

DRCT valuation and financial ratios

Direct Digital earned a return on invested capital of −58.0% in fiscal 2025. It ended the year with $13.0 million of debt and $0.7 million in cash and short-term investments, net debt of $12.2 million. It returned $0.1 million to shareholders: $0.1 million in dividends and $0 in share buybacks. The share count fell 89.0% from 2.8M to 308K over 6 years.

See the DRCT income statement, the DRCT chart for price history, or the DRCT stock overview for the latest quote and news.

DRCT key metrics FAQ

What is Direct Digital's ROIC?

Direct Digital's return on invested capital was −58.0% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.

How much debt does Direct Digital have?

Direct Digital had total debt of $13.0 million at the end of fiscal 2025.

What is Direct Digital's dividend yield?

Direct Digital paid $0.1 million in dividends in fiscal 2025 ($0.18 per share), a payout ratio of —.

What is Direct Digital's free cash flow yield?

Direct Digital generated -$9.0 million of free cash flow in fiscal 2025, a free cash flow yield of −206.1% on its market value at year-end ($4.4 million).

What is Direct Digital's current ratio?

Direct Digital's current ratio was 0.18 at the end of fiscal 2025: current assets were 0.18 times current liabilities.

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