Direct Digital Holdings Inc (DRCT) Ownership
DRCT ownership summary
as of October 17, 2026- Institutions
- 1.0% of shares outstanding
- Insiders
- 1.21% of shares outstanding
- Shares outstanding
- 761K
- Float
- 748K shares available to trade
- Short interest
- 0.37% 133K shares short
- Days to cover
- 0.01 short interest up 1,501.8% vs prior month
- Institutions 1.00%
- Insiders 1.21%
- Other investors 97.79%
DRCT top institutional holders
15 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Vanguard Capital Management, LLC | 0.93% | 6,905 | $2,210 | +6,905 (0.0%) | June 30, 2026 |
| 2 | Tower Research Capital LLC | 0.09% | 648 | $207 | +648 (0.0%) | June 30, 2026 |
| 3 | BlackRock Inc | <0.01% | 33 | $11 | +33 (0.0%) | June 30, 2026 |
| 4 | Morgan Stanley - Brokerage Accounts | <0.01% | 26 | $8 | +26 (0.0%) | June 30, 2026 |
| 5 | Steward Partners Investment Advisory, LLC | <0.01% | 7 | $2 | +7 (0.0%) | June 30, 2026 |
| 6 | Caitong International Asset Management Co., Limited. | <0.01% | 1 | $0 | +1 (0.0%) | June 30, 2026 |
| 7 | SBI Securities Co Ltd | <0.01% | 1 | $0 | +1 (0.0%) | June 30, 2026 |
| 8 | HHM Wealth Advisors, LLC | 0.00% | — | — | −500 (−100.0%) | June 30, 2026 |
| 9 | State Street Corp | 0.00% | — | — | −183 (−100.0%) | March 31, 2026 |
| 10 | Susquehanna International Group, LLP | 0.00% | — | — | −5,215 (−100.0%) | March 31, 2026 |
| 11 | Brookstone Capital Management LLC | 0.00% | — | — | −273 (−100.0%) | March 31, 2026 |
| 12 | UBS Group AG | 0.00% | — | — | −5,528 (−100.0%) | March 31, 2026 |
| 13 | Geode Capital Management, LLC | 0.00% | — | — | −925 (−100.0%) | March 31, 2026 |
| 14 | Bank of America Corp | 0.00% | — | — | −3 (−100.0%) | March 31, 2026 |
| 15 | Doliver Capital Advisors, Inc. | 0.00% | — | — | −25,642 (−100.0%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 15, 7 holders added 7,621 shares and 8 cut 38K.
DRCT top mutual fund and ETF holders
1 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Fidelity Extended Market Index | 0.59% | 4,392 | $1,405 | — | August 31, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
DRCT insider transactions
latest 20| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2025-08-19 | Mark D Walker | Sell | $21.45 | 418 | $8,966 |
| 2025-08-18 | Mark D Walker | Sell | $21.45 | 442 | $9,481 |
| 2025-08-15 | Mark D Walker | Sell | $22.55 | 406 | $9,155 |
| 2025-07-28 | W Keith Smith | Sell | $29.70 | 146 | $4,336 |
| 2025-07-25 | W Keith Smith | Sell | $29.15 | 161 | $4,693 |
| 2025-07-24 | W Keith Smith | Sell | $29.15 | 287 | $8,366 |
| 2025-07-23 | Mark D Walker | Sell | $28.05 | 101 | $2,833 |
| 2025-07-23 | W Keith Smith | Sell | $28.05 | 216 | $6,059 |
| 2025-07-22 | Mark D Walker | Sell | $28.05 | 281 | $7,882 |
| 2025-07-22 | W Keith Smith | Sell | $28.05 | 278 | $7,798 |
| 2025-07-21 | Mark D Walker | Sell | $28.60 | 304 | $8,694 |
| 2025-07-21 | W Keith Smith | Sell | $28.60 | 308 | $8,809 |
| 2025-07-18 | W Keith Smith | Sell | $28.05 | 354 | $9,930 |
| 2025-07-18 | Mark D Walker | Sell | $28.05 | 359 | $10,070 |
| 2025-07-17 | Mark D Walker | Sell | $28.60 | 351 | $10,039 |
| 2025-07-17 | W Keith Smith | Sell | $28.60 | 362 | $10,353 |
| 2025-07-16 | Mark D Walker | Sell | $29.15 | 210 | $6,122 |
| 2025-07-16 | W Keith Smith | Sell | $29.15 | 212 | $6,180 |
| 2025-07-15 | Mark D Walker | Sell | $29.70 | 146 | $4,336 |
| 2025-07-15 | Mark D Walker | Sell | $29.70 | 146 | $4,336 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
DRCT shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns DRCT
Institutional investors own 1.0% of Direct Digital's shares and insiders 1.21%. The largest holder is Vanguard Capital Management, LLC with 0.93% of the shares (6,905), as of June 30, 2026. Among the top 15 institutions, 7 added shares and 8 reduced their stake in the latest filings. Short interest is 0.37% of the float, or 0.01 days of average trading volume. The share count fell 75.3% since 2020.
Related: DRCT analyst forecast, DRCT key metrics. See the DRCT stock overview for the latest quote and news.
DRCT ownership FAQ
Who owns the most Direct Digital stock?
The largest shareholders of Direct Digital are Vanguard Capital Management, LLC (0.93%), Tower Research Capital LLC (0.09%), BlackRock Inc (<0.01%), Morgan Stanley - Brokerage Accounts (<0.01%), Steward Partners Investment Advisory, LLC (<0.01%).
What percentage of Direct Digital is owned by institutions?
Institutions hold 1.0% of Direct Digital's shares outstanding; insiders hold 1.21%.
Which funds own Direct Digital?
The largest fund holders of Direct Digital are Fidelity Extended Market Index (0.59%).
What is Direct Digital's short interest?
133K shares of Direct Digital were sold short, 0.37% of the float; at the average daily volume it would take 0.01 days to cover.
Are insiders buying or selling Direct Digital?
Of the latest 20 reported insider transactions in Direct Digital (since July 15, 2025), 0 were purchases and 20 were sales.
How many shares of Direct Digital are outstanding?
Direct Digital has 761K shares outstanding, of which 748K are in the public float.