Baidu, Inc (BIDU) Ownership

NASDAQ: BIDUTop holders, insider trades and short interest.

BIDU ownership summary

as of October 18, 2026
Institutions
23.3%
of shares outstanding
Insiders
2.93%
of shares outstanding
Shares outstanding
274.9M
Float
273.8M
shares available to trade
Short interest
3.52%
9.4M shares short
Days to cover
3.72
short interest up 4.2% vs prior month
  • Institutions 23.26%
  • Insiders 2.93%
  • Other investors 73.81%

BIDU top institutional holders

20 largest
Baidu, Inc top institutional holders
#Holder% of sharesSharesValueChangeReported
1PRIMECAP Management Company3.23%11.0M$882.3M−46,700 (−0.4%)June 30, 2026
2Morgan Stanley - Brokerage Accounts1.91%6.5M$521.1M−12,199 (−0.2%)June 30, 2026
3UBS Group AG0.89%3.0M$243.8M+917,743 (+43.2%)June 30, 2026
4Robeco Institutional Asset Management BV0.44%1.5M$118.9M+9,292 (+0.6%)June 30, 2026
5Bank of America Corp0.42%1.4M$115.7M+1.1M (+304.7%)June 30, 2026
6Appaloosa LP0.38%1.3M$103.8M+602,900 (+87.1%)June 30, 2026
7Capital World Investors0.37%1.2M$99.9M+48,178 (+4.0%)June 30, 2026
8Alyeska Investment Group, L.P.0.36%1.2M$96.9M+912,638 (+307.9%)June 30, 2026
9Farallon Capital Management, L.L.C.0.35%1.2M$96.5M+760,000 (+171.3%)June 30, 2026
10Holocene Advisors, LP0.35%1.2M$95.4M+1.0M (+628.4%)June 30, 2026
11ARGA Investment Management, LP0.33%1.1M$90.7M+1.1M (0.0%)June 30, 2026
12Federated Hermes Inc0.32%1.1M$87.3M+1.1M (+7,793.7%)June 30, 2026
13Dimensional Fund Advisors, Inc.0.32%1.1M$87.2M−124,130 (−10.2%)June 30, 2026
14Delaware Management Holdings Inc0.28%955K$76.6M+117,198 (+14.0%)June 30, 2026
15Black Creek Investment Management Inc0.27%932K$74.7M+39,401 (+4.4%)March 31, 2026
16North of South Capital LLP0.27%919K$73.6M+179,642 (+24.3%)June 30, 2026
17Earnest Partners LLC0.27%907K$72.7M+48,712 (+5.7%)June 30, 2026
18MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.0.26%873K$70.0M+14,022 (+1.6%)June 30, 2026
19Millennium Management LLC0.23%768K$61.6M+374,434 (+95.0%)June 30, 2026
20Susquehanna International Group, LLP0.20%684K$54.8M+136,984 (+25.0%)June 30, 2026

Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 17 holders added 8.5M shares and 3 cut 183K.

BIDU top mutual fund and ETF holders

20 largest
Baidu, Inc top fund holders
#Holder% of sharesSharesValueChangeReported
1Vanguard PRIMECAP Inv1.91%6.5M$520.6M−33,800 (−0.5%)June 30, 2026
2Vanguard Capital Opportunity Inv0.70%2.4M$189.7M—June 30, 2026
3MS INVF Global Opportunity Z0.45%1.5M$123.4M−68,491 (−4.3%)June 30, 2026
4PRIMECAP Odyssey Aggressive Growth0.28%939K$75.3M−8,400 (−0.9%)June 30, 2026
5Federated Hermes Asia exJpn Eq R EUR Acc0.27%934K$74.8M—July 31, 2026
6MS INVF Asia Opportunity Z0.23%780K$62.5M−31,412 (−3.9%)June 30, 2026
7CI Global Leaders Fund D0.19%659K$52.8M—December 31, 2025
8Nomura Emerging Markets Instl0.19%650K$52.1M—August 31, 2026
9American Funds New World A0.17%595K$47.7M−460,443 (−43.6%)September 30, 2026
10Robeco Emerging Stars Equities D €0.16%561K$44.9M—August 31, 2026
11Defiance Quantum ETF0.16%556K$44.5M+2,972 (+0.5%)September 30, 2026
12PRIMECAP Odyssey Growth0.16%542K$43.4M—June 30, 2026
13DFA Emerging Markets Value I0.14%486K$39.0M−61,451 (−11.2%)August 31, 2026
14Deka-GlobalChampions CF0.13%446K$35.8M+96,662 (+27.7%)May 31, 2026
15Fidelity Series Emerging Markets Opps0.11%365K$29.2M—August 31, 2026
16Morgan Stanley Inst Global Opp I0.11%363K$29.1M−43,355 (−10.7%)June 30, 2026
17First Trust WCM International Equity ETF0.08%281K$22.5M+1,161 (+0.4%)September 30, 2026
18AMOne Global Opportunity Partners Fund0.08%268K$21.5M+268,470 (0.0%)March 6, 2026
19Global X Artfcl Intlgc & Tech ETF0.08%257K$20.6M—September 30, 2026
20Contrarius Global Equity Institutional0.07%225K$18.0M−2,897 (−1.3%)September 30, 2026

Funds report holdings monthly or quarterly; dates differ by fund.

BIDU shares outstanding

Shares outstanding

Year-end shares outstanding, adjusted for splits.

Who owns BIDU

Institutional investors own 23.3% of Baidu's shares and insiders 2.93%. The largest holder is PRIMECAP Management Company with 3.23% of the shares (11.0M), as of June 30, 2026. Among the top 20 institutions, 17 added shares and 3 reduced their stake in the latest filings. Short interest is 3.52% of the float, or 3.72 days of average trading volume. The share count fell 2.3% since 2014.

Related: BIDU analyst forecast, BIDU key metrics. See the BIDU stock overview for the latest quote and news.

BIDU ownership FAQ

Who owns the most Baidu stock?

The largest shareholders of Baidu are PRIMECAP Management Company (3.23%), Morgan Stanley - Brokerage Accounts (1.91%), UBS Group AG (0.89%), Robeco Institutional Asset Management BV (0.44%), Bank of America Corp (0.42%).

What percentage of Baidu is owned by institutions?

Institutions hold 23.3% of Baidu's shares outstanding; insiders hold 2.93%.

Which funds own Baidu?

The largest fund holders of Baidu are Vanguard PRIMECAP Inv (1.91%), Vanguard Capital Opportunity Inv (0.70%), MS INVF Global Opportunity Z (0.45%), PRIMECAP Odyssey Aggressive Growth (0.28%), Federated Hermes Asia exJpn Eq R EUR Acc (0.27%).

What is Baidu's short interest?

9.4M shares of Baidu were sold short, 3.52% of the float; at the average daily volume it would take 3.72 days to cover.

How many shares of Baidu are outstanding?

Baidu has 274.9M shares outstanding, of which 273.8M are in the public float.

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