TruGolf Holdings, Inc. (TRUG) AI Stock Analysis
TRUG AI stock analysis summary
AI ResearchTruGolf Holdings, Inc. (TRUG) develops and sells indoor golf simulator hardware and golf simulation software. In FY2026, revenue declined 13.6% to $18.9M, while net loss widened to -$15.2M. Over the trailing twelve months, the company recorded $20.0M in revenue with a profit margin of -55.7%.
- Market cap
- $1.4M
- Revenue (TTM)
- $20.0M
- P/E
- 0.0x
- 1Y return
- -99.5% S&P 500 16.8%
- Avg. target
- $60.00 5257.1% vs last close
Bull case
- Quarterly revenue increased 34.4% year-over-year in the latest quarter ended June 30, 2026.
- The balance sheet maintains net cash of $2.4M, with $6.4M in cash and short-term investments compared to $4.0M in total debt.
- One analyst maintains a Buy rating with a mean price target of $60.00, representing a 5257.1% premium to the last close of $1.12.
Bear case
- Net loss expanded to -$15.2M in FY2026, leading to a negative net margin of -80.7%.
- Free cash flow remained negative at -$5.1M in FY2026, alongside an operating cash flow of -$1.7M.
- The stock has dropped 99.5% over the past year and trades 96.5% below its 200-day average.
What TruGolf does
TruGolf Holdings, Inc., headquartered in Centerville, Utah, develops and sells indoor golf simulator hardware under the TruGolf Nevada brand. The company serves both residential and commercial markets across the United States. In addition to hardware, it offers E6 Connect software, which is compatible with third-party hardware systems to deliver graphics and simulation mechanics. Founded in 1982, TruGolf integrates hardware engineering with software solutions to serve golfers and businesses seeking indoor golf simulation systems.
Growth and profitability
TruGolf generated revenue of $20.2M in FY2022, $20.6M in FY2023, $21.3M in FY2024, and $21.9M in FY2025, before revenue fell 13.6% to $18.9M in FY2026. Gross margin contracted from 66.7% in FY2025 to 26.0% in FY2026, while operating margin dropped from -9.6% to -32.3%. Net loss widened from -$8.8M in FY2025 to -$15.2M in FY2026, resulting in a net margin of -80.7%. Over the 5-year period from FY2021 to FY2026, revenue registered a CAGR of -2.3%. In the latest quarter ended June 30, 2026, quarterly revenue grew 34.4% year-over-year, bringing trailing twelve months revenue to $20.0M with an operating margin of -3.8%.
Balance sheet and cash flow
As of June 30, 2026, TruGolf held $6.4M in cash and short-term investments and $4.0M in total debt, leaving net cash of $2.4M. Shareholders' equity was $2.1M against total assets of $18.0M, resulting in a debt-to-equity ratio of 1.95. The current ratio stood at 0.84. In FY2026, operating cash flow was -$1.7M and free cash flow was -$5.1M, with capital expenditures of $3.4M. Over five years, the company's share count decreased by 85.3%.
Valuation and performance
At its last close of $1.12 on October 16, 2026, TruGolf had a market capitalization of $1.4M and an enterprise value of -$1.6M. The stock trades at a price-to-sales multiple of 0.1x, below the 0.8x median of its US-listed Communication Services peers. Its price-to-book ratio is 0.4x and EV-to-revenue is 0.2x. Over the past year, TRUG shares fell 99.5%, underperforming the S&P 500 (SPY), which gained 16.8%. The stock is down 98.5% year-to-date and trades 96.5% below its 200-day average.
What analysts expect
TruGolf has 1 Buy rating and 0 Hold or Sell ratings from analysts. The mean price target is $60.00, representing a 5257.1% premium over the last close of $1.12. For the current fiscal year ending December 31, 2026, analysts estimate revenue of $19.6M and an EPS of -$53.30. For the next fiscal year, 1 analyst estimates revenue of $24.3M and an EPS of -$16.80. Over the last four quarters, the company exceeded EPS estimates 1 time. The next earnings date is November 13, 2026.
Key risks and what to watch
- The current ratio stood at 0.84 as of June 30, 2026, indicating short-term obligations exceed current assets.
- Gross margin contracted sharply from 66.7% in FY2025 to 26.0% in FY2026.
- Debt-to-equity was 1.95 as of June 30, 2026, with total debt of $4.0M exceeding shareholders' equity of $2.1M.
- Annual revenue decreased 13.6% in FY2026, contributing to a 5-year revenue CAGR of -2.3%.
AI-generated research summary. Written with AI from Quotelinks data as of October 16, 2026 and checked so every figure matches that data. For information only, not investment advice. Disclaimer
About this TRUG AI stock analysis
This page is an AI-written research summary of TruGolf Holdings, Inc. (TRUG). The text was generated on October 30, 2026 from Quotelinks data as of October 16, 2026 (company profile, annual results, latest balance sheet, valuation, price performance and analyst estimates). An automatic check rejects any draft that contains a figure not found in that data. It is not investment advice; verify figures on the linked tabs before making decisions.
Related: TRUG income statement, TRUG balance sheet, TRUG key metrics, TRUG analyst forecast, TRUG chart. See the TRUG stock overview for the latest quote and news.
TRUG AI stock analysis FAQ
What products does TruGolf Holdings provide?
TruGolf Holdings, Inc. develops and sells indoor golf simulator hardware under the TruGolf Nevada brand and provides E6 Connect software for residential and commercial indoor golf setups.
What were TruGolf's revenue and net income in FY2026?
In FY2026, TruGolf reported revenue of $18.9M, a decline of 13.6% from FY2025, and a net loss of -$15.2M.
What is the analyst price target for TRUG?
The mean analyst price target is $60.00, which is 5257.1% above its last close of $1.12, based on 1 Buy rating.
Does TRUG pay a dividend?
TruGolf Holdings does not pay a dividend.