Innovator Equity Managed 100 Buffer ETF (BFRZ) Valuation

NYSE Arca: BFRZP/E, earnings yield and other ratios of the holdings combined.

BFRZ valuation today

Holdings combined · company data as of Oct 26, 2026
P/E (TTM)
28.2
trailing earnings
Forward P/E
20.2
analyst estimates
Price / sales
3.82
Price / book
5.37
EV / EBITDA
17.8
Earnings yield
3.54%
inverse of P/E
Dividend yield
1.13%
of the holdings
Return on equity
19.0%
combined
Net margin
13.5%
combined
Beta
1.15
weighted, vs S&P 500

BFRZ valuation vs other stock ETFs

P/E (TTM)Forward P/E
BFRZ valuation compared with other stock ETFs
ETFP/EFwd P/EP/SP/BDiv. yieldROENet marginLoss-makers
BFRZ28.220.23.825.371.13%19.0%13.5%4.5%
SPY25.919.93.675.471.08%21.1%14.2%1.9%
QQQ34.223.45.939.270.58%27.1%17.4%6.9%
DIA20.918.43.165.521.55%26.4%15.1%0.0%
VTI28.219.43.315.001.07%17.7%11.8%4.6%
IWMn/m13.91.252.031.38%−1.7%−1.0%28.1%

Same method for every fund. n/m = not meaningful (combined trailing earnings below zero or close to it). Loss-makers = weight of holdings with negative trailing earnings.

BFRZ valuation by sector

P/E (TTM)Forward P/E
BFRZ valuation by sector
SectorWeightP/EFwd P/EP/SP/BDiv. yieldROE
Technology37.0%35.222.98.7010.500.54%29.8%
Financial Services10.9%17.015.03.462.411.61%14.1%
Communication Services9.4%18.520.45.775.260.54%28.4%
Consumer Cyclical9.0%35.224.12.566.350.72%18.0%
Healthcare8.8%49.618.92.288.761.62%17.7%
Industrials5.8%26.723.73.046.791.06%25.5%
Consumer Defensive5.1%48.723.22.146.182.45%12.7%
Energy3.8%19.113.01.792.432.11%12.7%
Utilities1.7%21.616.22.351.953.39%9.0%
Real Estate1.4%22.820.16.701.745.11%7.6%
Basic Materials1.3%28.814.21.453.222.93%11.2%

BFRZ earnings yield vs bond yields

BFRZ earnings yield (forward)
4.95%
BFRZ earnings yield (trailing)
3.54%
BFRZ dividend yield
1.13%
Bond market yield (AGG)
5.33%
T-bill yield (BIL)
3.91%

Earnings yield = earnings ÷ price (1 ÷ P/E). The gap to bond yields is a rough gauge of the extra return stocks are priced to deliver.

How BFRZ weight splits by P/E

Share of the covered weight in companies with a trailing P/E in each range.

BFRZ largest holdings: valuation

BFRZ largest holdings valuation
SymbolCompanyWeightP/EFwd P/EP/SDiv. yieldShare of earnings
AAPLApple Inc.7.91%39.435.210.70.31%6.03%
NVDANVIDIA Corporation7.28%27.124.917.10.47%8.06%
MSFTMicrosoft Corporation5.74%29.525.111.80.74%5.84%
AMZNAmazon.com, Inc.3.83%20.123.63.5—5.71%
GOOGLAlphabet Inc.3.03%17.122.89.30.26%5.32%
GOOGAlphabet Inc.2.54%16.921.89.20.26%4.50%
AVGOBroadcom Inc.2.46%43.319.417.60.79%1.71%
METAMeta Platforms, Inc.2.20%26.722.17.90.30%2.47%
LLYEli Lilly and Company1.89%42.224.414.10.55%1.34%
TSLATesla, Inc.1.76%328.4158.713.5—0.16%
JPMJPMorgan Chase & Co.1.66%14.213.54.71.94%3.49%
MUMicron Technology, Inc.1.50%11.87.07.50.07%3.81%
AMDAdvanced Micro Devices, Inc.1.46%134.939.520.9—0.32%
XOMExxon Mobil Corporation1.45%23.014.82.02.30%1.89%
VVisa Inc.1.37%34.324.017.00.67%1.20%
BRK.BBerkshire Hathaway Inc.1.35%13.422.73.0—3.03%
JNJJohnson & Johnson1.20%38.821.06.22.10%0.93%
ABBVAbbVie Inc.1.11%80.616.47.82.42%0.41%
MAMastercard Incorporated1.08%34.024.215.40.56%0.96%
CSCOCisco Systems, Inc.1.00%32.219.86.71.56%0.93%
WMTWalmart Inc.0.98%43.038.01.30.83%0.68%
COSTCostco Wholesale Corporation0.94%47.640.31.40.59%0.59%
MRKMerck & Co., Inc.0.89%115.815.35.42.33%0.23%
KOThe Coca-Cola Company0.88%28.225.38.12.26%0.93%
PGThe Procter & Gamble Company0.84%24.121.24.32.73%1.05%

Share of earnings = the holding's part of the fund's combined trailing profit. Green: earns more than its weight; orange: less. Symbol links go to each company's key metrics.

About BFRZ valuation

Adding up its 171 holdings with company data, BFRZ trades at 28.2 times trailing earnings and 20.2 times analysts' forward estimates, with a price-to-book ratio of 5.37 and a dividend yield of 1.13%. Its earnings yield of 3.54% is 1.79 percentage points below the 5.33% yield to maturity of the U.S. bond market (AGG).

The ten largest holdings are 38.7% of the fund and earn 41.1% of its combined profit. By sector, Healthcare is the most expensive at 49.6 times earnings and Financial Services the cheapest at 17.0. Companies that lost money over the past year are 4.5% of the covered weight.

How these figures are calculated. Each ratio treats the fund as one company: the earnings, sales and book value of every holding are added up in proportion to its weight and divided into the fund's price. In practice that is a weighted harmonic mean, so a single stock with a very high P/E cannot distort the result, and loss-making companies reduce the fund's earnings instead of being dropped. Covers 98.9% of the fund's weight (U.S.-listed stocks with company data); company figures as of October 26, 2026.

Related: BFRZ chart, BFRZ performance, BFRZ holdings, BFRZ dividends.

BFRZ valuation FAQ

What is the P/E ratio of BFRZ?

Based on its holdings, BFRZ has a trailing P/E of 28.2 and a forward P/E of 20.2 (earnings of all covered holdings combined in proportion to their weights, as of October 26, 2026).

What is the earnings yield of BFRZ?

The trailing earnings yield is 3.54% (1 ÷ P/E) and the forward earnings yield 4.95%. For comparison the U.S. bond market (AGG) yields 5.33% to maturity and T-bills about 3.91%.

Is BFRZ more expensive than the S&P 500?

BFRZ trades at 28.2 times trailing earnings versus 25.9 for the S&P 500 (SPY); on forward estimates the figures are 20.2 and 19.9.

What is the price-to-book ratio of BFRZ?

The holdings of BFRZ trade at 5.37 times book value, with a combined return on equity of 19.0%.

Which sector in BFRZ has the highest P/E?

Healthcare has the highest P/E at 49.6 and Financial Services the lowest at 17.0.