National Research Corporation (NRC) Ownership
NRC ownership summary
as of October 17, 2026- Institutions
- 50.4% of shares outstanding
- Insiders
- 49.79% of shares outstanding
- Shares outstanding
- 22.1M
- Float
- 11.8M shares available to trade
- Short interest
- 28.49% 686K shares short
- Days to cover
- 5.38 short interest up 0.0% vs prior month
- Institutions 50.41%
- Insiders 49.79%
NRC top institutional holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Kayne Anderson Rudnick Investment Management LLC | 9.18% | 2.0M | $40.9M | −605,863 (−23.0%) | June 30, 2026 |
| 2 | BlackRock Inc | 4.80% | 1.1M | $21.4M | +85,500 (+8.8%) | June 30, 2026 |
| 3 | Morgan Stanley - Brokerage Accounts | 3.88% | 859K | $17.3M | −142,611 (−14.2%) | June 30, 2026 |
| 4 | Vanguard Capital Management, LLC | 3.01% | 667K | $13.4M | +3,717 (+0.6%) | June 30, 2026 |
| 5 | Dimensional Fund Advisors, Inc. | 2.22% | 491K | $9.9M | +1,488 (+0.3%) | June 30, 2026 |
| 6 | Willis Investment Counsel | 1.97% | 435K | $8.8M | +210,147 (+93.5%) | June 30, 2026 |
| 7 | Geode Capital Management, LLC | 1.90% | 420K | $8.5M | +26,209 (+6.7%) | June 30, 2026 |
| 8 | QV Investors Inc | 1.68% | 373K | $7.5M | −8,807 (−2.3%) | June 30, 2026 |
| 9 | Farmenrs & Merchants Investments Inc | 1.49% | 331K | $6.7M | +330,549 (+330,549.0%) | June 30, 2026 |
| 10 | Renaissance Technologies Corp | 1.47% | 325K | $6.6M | −15,400 (−4.5%) | June 30, 2026 |
| 11 | Heartland Advisors Inc | 1.36% | 300K | $6.0M | +62,853 (+26.5%) | June 30, 2026 |
| 12 | State Street Corp | 1.35% | 298K | $6.0M | −2,364 (−0.8%) | June 30, 2026 |
| 13 | Bank of New York Mellon Corp | 1.14% | 252K | $5.1M | +1,528 (+0.6%) | June 30, 2026 |
| 14 | Northern Trust Corp | 1.08% | 238K | $4.8M | −17,358 (−6.8%) | June 30, 2026 |
| 15 | Hotchkis & Wiley Capital Management LLC | 0.85% | 188K | $3.8M | −98,920 (−34.5%) | June 30, 2026 |
| 16 | Wells Fargo & Co | 0.81% | 180K | $3.6M | +62,727 (+53.7%) | June 30, 2026 |
| 17 | AQR Capital Management LLC | 0.55% | 122K | $2.5M | −49,641 (−28.9%) | June 30, 2026 |
| 18 | Charles Schwab Investment Management Inc | 0.51% | 113K | $2.3M | +938 (+0.8%) | June 30, 2026 |
| 19 | Northwest & Ethical Investments L.P. | 0.46% | 102K | $2.1M | −26,830 (−20.8%) | June 30, 2026 |
| 20 | Vanguard Fiduciary Trust Co | 0.44% | 97K | $2.0M | +4,046 (+4.3%) | June 30, 2026 |
Value at the latest close. Change = shares bought or sold in the latest quarterly filing (13F). In the top 20, 11 holders added 790K shares and 9 cut 968K.
NRC top mutual fund and ETF holders
20 largest| # | Holder | % of shares | Shares | Value | Change | Reported |
|---|---|---|---|---|---|---|
| 1 | Virtus KAR Small-Cap Growth I | 4.17% | 923K | $18.6M | −785,128 (−46.0%) | June 30, 2026 |
| 2 | Vanguard MStar Total Stk Mkt Idx Invest | 2.25% | 498K | $10.0M | — | August 31, 2026 |
| 3 | Virtus GF US Small Cap Focus I USD Acc | 1.40% | 310K | $6.3M | −125,751 (−28.8%) | June 30, 2026 |
| 4 | iShares Russell 2000 ETF | 1.40% | 309K | $6.2M | −3,584 (−1.1%) | September 30, 2026 |
| 5 | Heartland Value Investor | 1.36% | 300K | $6.0M | — | August 31, 2026 |
| 6 | IA Clarington QV Canadian Small Cap A | 0.85% | 188K | $3.8M | — | August 31, 2026 |
| 7 | Fidelity Small Cap Index | 0.59% | 130K | $2.6M | +796 (+0.6%) | July 31, 2026 |
| 8 | WisdomTree US SmallCap Dividend ETF | 0.57% | 126K | $2.5M | — | September 30, 2026 |
| 9 | DFA US Micro Cap I | 0.54% | 120K | $2.4M | — | August 31, 2026 |
| 10 | iShares Russell 2000 Growth ETF | 0.51% | 112K | $2.3M | −142 (−0.1%) | September 30, 2026 |
| 11 | Fidelity Small-Mid Multifactor ETF | 0.50% | 110K | $2.2M | — | September 30, 2026 |
| 12 | NEI Canadian Small Cap Equity RS A | 0.46% | 102K | $2.1M | — | August 31, 2026 |
| 13 | DFA US Small Cap I | 0.45% | 101K | $2.0M | — | August 31, 2026 |
| 14 | JNL Multi-Manager Small Cap Growth A | 0.44% | 98K | $2.0M | +34,289 (+53.8%) | June 30, 2026 |
| 15 | Column Small Cap | 0.35% | 78K | $1.6M | +39,913 (+103.9%) | June 30, 2026 |
| 16 | Vanguard Russell 2000 ETF | 0.31% | 68K | $1.4M | +1,830 (+2.8%) | August 31, 2026 |
| 17 | Fidelity Extended Market Index | 0.30% | 67K | $1.3M | −359 (−0.5%) | August 31, 2026 |
| 18 | iShares U.S. Small-Cap Eq Fac ETF | 0.30% | 67K | $1.3M | — | September 30, 2026 |
| 19 | Dimensional US Small Cap ETF | 0.30% | 66K | $1.3M | — | September 30, 2026 |
| 20 | Schwab US Small-Cap ETF™ | 0.29% | 63K | $1.3M | +36 (+0.1%) | September 30, 2026 |
Funds report holdings monthly or quarterly; dates differ by fund.
NRC insider transactions
latest 2| Date | Name | Transaction | Price | Shares | Value |
|---|---|---|---|---|---|
| 2025-07-31 | Jordan Nicole Freeman | Buy | $12.97 | 771 | $10,000 |
| 2025-05-12 | Patrick E Beans | Buy | $13.59 | 2,500 | $33,975 |
Reported trades by company officers, directors and other filers (including disclosures by members of Congress where EODHD lists them). "—" where the filing gives no share count.
NRC shares outstanding
Year-end shares outstanding, adjusted for splits.
Who owns NRC
Institutional investors own 50.4% of National Research's shares and insiders 49.79%. The largest holder is Kayne Anderson Rudnick Investment Management LLC with 9.18% of the shares (2.0M), as of June 30, 2026. Among the top 20 institutions, 11 added shares and 9 reduced their stake in the latest filings. Short interest is 28.49% of the float, or 5.38 days of average trading volume. The share count fell 11.4% since 2014.
Related: NRC analyst forecast, NRC key metrics, NRC dividend history. See the NRC stock overview for the latest quote and news.
NRC ownership FAQ
Who owns the most National Research stock?
The largest shareholders of National Research are Kayne Anderson Rudnick Investment Management LLC (9.18%), BlackRock Inc (4.80%), Morgan Stanley - Brokerage Accounts (3.88%), Vanguard Capital Management, LLC (3.01%), Dimensional Fund Advisors, Inc. (2.22%).
What percentage of National Research is owned by institutions?
Institutions hold 50.4% of National Research's shares outstanding; insiders hold 49.79%.
Which funds own National Research?
The largest fund holders of National Research are Virtus KAR Small-Cap Growth I (4.17%), Vanguard MStar Total Stk Mkt Idx Invest (2.25%), Virtus GF US Small Cap Focus I USD Acc (1.40%), iShares Russell 2000 ETF (1.40%), Heartland Value Investor (1.36%).
What is National Research's short interest?
686K shares of National Research were sold short, 28.49% of the float; at the average daily volume it would take 5.38 days to cover.
Are insiders buying or selling National Research?
Of the latest 2 reported insider transactions in National Research (since May 12, 2025), 2 were purchases and 0 were sales.
How many shares of National Research are outstanding?
National Research has 22.1M shares outstanding, of which 11.8M are in the public float.