National Research Corporation (NRC) Key Metrics

NASDAQ: NRCValuation, returns, debt and efficiency ratios over 10 years.

NRC valuation today

Trailing 12 months · as of October 17, 2026
Market cap
$445.7M
Enterprise value
$564.0M
P/E (TTM)
80.6
10-yr median 30.5
Forward P/E
17.2
PEG ratio
1.32
Price / sales
3.2
10-yr median 6.9
Price / book
72.9
10-yr median 15.2
EV / EBITDA
24.1
10-yr median 20.3
Dividend yield
3.18%
$0.64 a year
Beta
0.28

NRC key metrics, 2016–2025

Fiscal year ended December 31, 2025 · U.S. dollars

NRC valuation Price multiples at each fiscal year-end price.

P/E ratio+114.4%
36.2
2025 · hover or tap a bar for each year
2016: 22.8 (+2.1%)2017: 41.0 (+80.1%)2018: 35.6 (−13.1%)2019: 52.2 (+46.5%)2020: 29.5 (−43.5%)2021: 28.4 (−3.6%)2022: 29.4 (+3.4%)2023: 31.5 (+7.3%)2024: 16.9 (−46.4%)2025: 36.2 (+114.4%)
20162025
Price / sales+4.5%
3.1
2025 · hover or tap a bar for each year
2016: 4.3 (+11.2%)2017: 8.0 (+87.4%)2018: 8.9 (+11.8%)2019: 13.2 (+47.7%)2020: 8.2 (−37.6%)2021: 7.2 (−12.7%)2022: 6.2 (−14.3%)2023: 6.6 (+6.6%)2024: 2.9 (−55.4%)2025: 3.1 (+4.5%)
20162025
Price / book+124.4%
30.0
2025 · hover or tap a bar for each year
2016: 5.6 (+6.6%)2017: 10.5 (+85.2%)2018: 56.1 (+436.9%)2019: 51.4 (−8.4%)2020: 17.1 (−66.8%)2021: 12.5 (−27.0%)2022: 13.0 (+4.0%)2023: 19.9 (+53.7%)2024: 13.4 (−32.9%)2025: 30.0 (+124.4%)
20162025
EV / EBITDA+41.3%
16.4
2025 · hover or tap a bar for each year
2016: 12.2 (+8.8%)2017: 23.3 (+90.3%)2018: 26.3 (+12.8%)2019: 35.3 (+34.2%)2020: 21.6 (−38.7%)2021: 18.3 (−15.1%)2022: 18.9 (+3.2%)2023: 21.9 (+15.9%)2024: 11.6 (−47.1%)2025: 16.4 (+41.3%)
20162025
Price / free cash flow+22.3%
26.7
2025 · hover or tap a bar for each year
2016: 20.4 (−1.5%)2017: 40.4 (+97.9%)2018: 31.6 (−21.8%)2019: 46.6 (+47.6%)2020: 30.0 (−35.8%)2021: 26.1 (−13.0%)2022: 35.4 (+35.6%)2023: 43.7 (+23.6%)2024: 21.8 (−50.0%)2025: 26.7 (+22.3%)
20162025
Free cash flow yield−0.8 pts
3.7%
2025 · hover or tap a bar for each year
2016: 4.9% (+0.1 pts)2017: 2.5% (−2.4 pts)2018: 3.2% (+0.7 pts)2019: 2.1% (−1.0 pts)2020: 3.3% (+1.2 pts)2021: 3.8% (+0.5 pts)2022: 2.8% (−1.0 pts)2023: 2.3% (−0.5 pts)2024: 4.6% (+2.3 pts)2025: 3.7% (−0.8 pts)
20162025

NRC valuation history

Fiscal year-endToday10-year median

NRC returns on capital

ROEROICROA

Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.

NRC debt vs cash

Total debtCash & short-term investments

Debt includes short- and long-term borrowings and, where reported, lease liabilities.

NRC cash returned to shareholders

DividendsBuybacksFree cash flow

NRC price vs earnings per share

Share price at year-endEPS (right axis)

NRC key metrics

2016–2025
National Research Corporation key metrics by fiscal year
2025202420232022202120202019201820172016
Valuation
Market capitalization$420.4M$418.8M$976.1M$934.4M$1.06B$1.10B$1.69B$1.07B$941.1M$467.3M
Enterprise value$495.3M$479.0M$1.01B$932.8M$1.04B$1.10B$1.71B$1.10B$907.4M$437.9M
P/E ratio36.216.931.529.428.429.552.235.641.022.8
Price / sales3.12.96.66.27.28.213.28.98.04.3
Price / book30.013.419.913.012.517.151.456.110.55.6
Price / free cash flow26.721.843.735.426.130.046.631.640.420.4
Price / operating cash flow15.912.125.625.823.027.041.326.933.517.4
EV / sales3.63.36.86.27.08.213.49.27.74.0
EV / EBITDA16.411.621.918.918.321.635.326.323.312.2
EV / free cash flow31.525.045.135.325.429.947.232.339.019.1
Earnings yield2.8%5.9%3.2%3.4%3.5%3.4%1.9%2.8%2.4%4.4%
Free cash flow yield3.7%4.6%2.3%2.8%3.8%3.3%2.1%3.2%2.5%4.9%
Dividend yield2.6%2.7%3.7%2.2%0.9%1.0%1.9%1.6%1.8%6.1%
Shareholder yield (dividends + buybacks)7.4%10.1%5.7%5.2%1.2%1.0%1.9%8.3%2.0%6.2%
Share price at fiscal year-end$18.77$17.64$39.56$37.30$41.52$42.75$65.94$38.14$37.30$19.00
Per share
Revenue per share$6.13$6.03$6.02$6.05$5.77$5.19$4.99$4.26$4.66$4.45
Earnings per share$0.52$1.04$1.26$1.27$1.46$1.45$1.26$1.07$0.91$0.83
Operating cash flow per share$1.18$1.46$1.54$1.45$1.81$1.58$1.60$1.42$1.11$1.09
Free cash flow per share$0.70$0.81$0.91$1.06$1.59$1.43$1.41$1.21$0.92$0.93
Cash per share$0.18$0.18$0.27$1.00$2.12$1.35$0.53$0.46$1.38$1.34
Book value per share$0.62$1.32$1.98$2.88$3.33$2.50$1.28$0.68$3.57$3.37
Tangible book value per share−$2.43−$1.58−$0.57$0.35$0.86$0.22−$1.04−$1.45$1.16$0.89
Dividends per share$0.49$0.48$1.47$0.84$0.36$0.41$1.22$0.60$0.67$1.16
Capex per share$0.48$0.65$0.64$0.39$0.22$0.16$0.18$0.21$0.19$0.16
Debt per share$3.53$2.71$1.58$0.93$1.12$1.29$1.35$1.35$0.04$0.14
Shares outstanding22.4M23.7M24.7M25.1M25.6M25.7M25.7M28.1M25.2M24.6M
Change in shares outstanding−5.7%−3.8%−1.5%−2.3%−0.2%+0.2%−8.6%+11.3%+2.6%+0.4%
Returns & profitability
Return on equity (ROE)51.2%61.8%51.2%40.4%50.1%76.7%124.7%55.1%26.5%26.1%
Return on invested capital (ROIC)16.3%30.9%40.9%53.2%63.2%65.6%70.2%60.9%41.8%44.8%
Return on assets (ROA)8.7%19.4%24.5%22.1%25.8%30.5%29.7%25.6%18.5%16.4%
Return on tangible assets17.4%38.9%52.2%47.3%39.8%49.8%63.5%62.9%34.5%34.4%
Free cash flow margin11.5%13.4%15.0%17.4%27.6%27.5%28.3%28.3%19.8%20.9%
Income quality (OCF / net income)2.281.401.231.141.241.091.261.331.221.31
Financial health
Total debt$79.0M$64.4M$39.0M$23.4M$28.7M$33.2M$34.7M$37.8M$1.1M$3.5M
Cash & short-term investments$4.1M$4.2M$6.7M$25.0M$54.4M$34.7M$13.5M$13.0M$34.7M$33.0M
Net debt$74.9M$60.2M$32.3M−$1.6M−$25.7M−$1.5M$21.2M$24.9M−$33.7M−$29.5M
Debt / equity5.652.060.800.320.340.521.061.980.010.04
Debt / assets0.590.490.320.180.180.250.310.350.010.03
Net debt / EBITDA2.481.460.70−0.03−0.45−0.030.440.60−0.86−0.82
Current ratio0.550.550.671.311.821.710.760.601.621.49
Quick ratio0.550.550.671.311.821.710.760.601.571.49
Interest coverage4.713.646.538.530.223.520.623.3417.3164.2
Working capital−$16.4M−$16.3M−$11.8M$10.3M$33.3M$22.4M−$9.0M−$18.7M$19.9M$15.6M
Invested capital$88.9M$91.5M$81.3M$70.4M$59.7M$62.9M$54.1M$43.9M$56.4M$53.3M
Tangible asset value−$54.4M−$37.5M−$14.1M$8.8M$21.9M$5.7M−$26.8M−$40.9M$29.3M$21.8M
Net current asset value−$100.7M−$81.7M−$49.1M−$14.7M$1.5M−$15.0M−$48.6M−$60.5M$15.0M$9.2M
Graham number$2.70$5.56$7.49$9.06$10.46$9.04$6.04$4.05$8.55$7.95
Graham net-net per share−$4.82−$3.73−$2.32−$0.88−$0.27−$0.89−$2.16−$2.37$0.38$0.14
Capital allocation
Dividends paid$11.0M$11.5M$36.4M$21.0M$9.2M$10.5M$31.3M$16.9M$16.9M$28.6M
Share buybacks (net)$20.2M$30.9M$19.1M$27.6M$4.1M$0$1.1M$72.4M$1.7M$204,000
Dividend payout ratio94.6%46.2%117.4%65.9%24.4%28.2%96.6%56.1%73.5%139.2%
Dividends + buybacks / free cash flow197.9%221.1%248.3%183.8%32.6%28.7%89.4%263.4%79.6%125.7%
Capex / revenue7.8%10.8%10.6%6.5%3.7%3.0%3.6%5.0%4.1%3.6%
Capex / operating cash flow40.5%44.6%41.4%27.1%11.9%9.8%11.4%15.0%17.2%14.8%
Capex / depreciation1.402.572.671.860.870.530.841.091.050.94
Stock-based compensation / revenue2.4%0.2%0.6%0.8%0.4%0.5%1.0%1.3%1.6%1.8%
SG&A / revenue39.9%31.4%31.0%28.2%26.3%25.8%25.8%26.2%25.3%25.9%
Efficiency
Days sales outstanding30.330.434.336.037.137.233.741.340.534.8
Days of inventory on hand————0.0—0.0—5.40.0
Days payables outstanding16.08.08.09.910.622.333.716.316.8103.1
Cash conversion cycle (days)14.322.426.326.126.514.90.025.029.1-68.3
Receivables turnover12.0412.0110.6410.159.859.8110.838.839.0210.50
Payables turnover22.8145.6445.6536.8534.4616.3710.8422.4221.763.54
Inventory turnover————52,350,000.00—46,435,000.00—67.0845,577,000.00
Asset turnover1.031.121.181.051.021.091.171.020.950.88
Average receivables$11.4M$11.9M$14.0M$14.9M$15.0M$13.6M$11.8M$13.6M$13.0M$10.4M
Average payables$2.6M$1.2M$1.2M$1.5M$1.5M$3.0M$4.3M$2.1M$2.3M$12.9M
Average inventory————$1—$1—$731,500$1
Intangibles / total assets50.7%51.9%51.5%48.5%40.2%44.0%53.9%55.7%47.7%50.6%

Computed from NRC's annual financial statements (latest annual report filed March 5, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.

NRC valuation and financial ratios

At the end of fiscal 2025 (December 31, 2025), National Research traded at 36.2 times earnings, against a 10-year median of 30.5. Based on the latest twelve months, the trailing P/E is 80.6 and the forward P/E is 17.2. National Research earned a return on equity of 51.2% and a return on invested capital of 16.3% in fiscal 2025. It ended the year with $79.0 million of debt and $4.1 million in cash and short-term investments, net debt of $74.9 million. It returned $31.2 million to shareholders: $11.0 million in dividends and $20.2 million in share buybacks, 198% of free cash flow. The share count fell 8.9% from 24.6M to 22.4M over 9 years.

See the NRC income statement, the NRC chart for price history, or the NRC stock overview for the latest quote and news.

NRC key metrics FAQ

What is National Research's P/E ratio?

National Research's trailing P/E ratio is 80.6 based on the last twelve months of earnings (as of October 17, 2026), and its forward P/E is 17.2. At the end of fiscal 2025 it was 36.2, compared with a 10-year median of 30.5.

What is National Research's EV/EBITDA?

National Research's enterprise value was 16.4 times EBITDA at the end of fiscal 2025 (enterprise value $495.3 million, EBITDA $30.2 million); the current EV/EBITDA is 24.1.

What is National Research's return on equity?

National Research's return on equity (ROE) was 51.2% in fiscal 2025: net income of $11.6 million on average shareholders' equity of $22.6 million.

What is National Research's ROIC?

National Research's return on invested capital was 16.3% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.

How much debt does National Research have?

National Research had total debt of $79.0 million at the end of fiscal 2025, a debt-to-equity ratio of 5.65 and $74.9 million of net debt (2.48 times EBITDA).

What is National Research's dividend yield?

National Research's forward dividend yield is 3.18%. National Research paid $11.0 million in dividends in fiscal 2025 ($0.49 per share), a payout ratio of 94.6%.

Does National Research buy back its shares?

Yes. National Research spent $20.2 million on net share repurchases in fiscal 2025 Shares outstanding changed −5.7% over the year, to 22.4M..

What is National Research's free cash flow yield?

National Research generated $15.7 million of free cash flow in fiscal 2025, a free cash flow yield of 3.7% on its market value at year-end ($420.4 million).

What is National Research's current ratio?

National Research's current ratio was 0.55 at the end of fiscal 2025: current assets were 0.55 times current liabilities.

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