HubSpot, Inc. (HUBS) Key Metrics

NYSE: HUBSValuation, returns, debt and efficiency ratios over 10 years.

HUBS valuation today

Trailing 12 months · as of October 18, 2026
Market cap
$11.52B
Enterprise value
$10.17B
P/E (TTM)
82.5
Forward P/E
13.9
PEG ratio
0.28
Price / sales
3.4
10-yr median 9.7
Price / book
6.9
10-yr median 17.2
EV / EBITDA
31.1
Dividend yield
—
Beta
1.24

HUBS key metrics, 2016–2025

Fiscal year ended December 31, 2025 · U.S. dollars

HUBS valuation Price multiples at each fiscal year-end price.

Price / sales−50.4%
6.8
2025 · hover or tap a bar for each year
2016: 6.1 (−40.6%)2017: 8.7 (+42.0%)2018: 9.4 (+9.0%)2019: 9.9 (+4.5%)2020: 20.1 (+103.6%)2021: 23.8 (+18.3%)2022: 8.0 (−66.2%)2023: 13.3 (+66.2%)2024: 13.7 (+3.0%)2025: 6.8 (−50.4%)
20162025
Price / book−45.4%
10.3
2025 · hover or tap a bar for each year
2016: 13.9 (−9.3%)2017: 15.5 (+11.0%)2018: 19.8 (+28.0%)2019: 10.2 (−48.2%)2020: 23.3 (+127.0%)2021: 35.4 (+52.0%)2022: 14.0 (−60.4%)2023: 21.7 (+54.9%)2024: 18.9 (−12.8%)2025: 10.3 (−45.4%)
20162025
EV / EBITDA−64.2%
96.3
2025 · hover or tap a bar for each year
2024: 269.22025: 96.3 (−64.2%)
20162025
Price / free cash flow−53.2%
30.2
2025 · hover or tap a bar for each year
2017: 146.22018: 94.3 (−35.5%)2019: 102.3 (+8.5%)2020: 590.7 (+477.5%)2021: 174.8 (−70.4%)2022: 76.6 (−56.2%)2023: 115.5 (+50.8%)2024: 64.4 (−44.2%)2025: 30.2 (−53.2%)
20162025
Free cash flow yield+1.8 pts
3.3%
2025 · hover or tap a bar for each year
2016: −0.1% (+0.6 pts)2017: 0.7% (+0.8 pts)2018: 1.1% (+0.4 pts)2019: 1.0% (−0.1 pts)2020: 0.2% (−0.8 pts)2021: 0.6% (+0.4 pts)2022: 1.3% (+0.7 pts)2023: 0.9% (−0.4 pts)2024: 1.6% (+0.7 pts)2025: 3.3% (+1.8 pts)
20162025

HUBS valuation history

Fiscal year-endToday10-year median

HUBS returns on capital

ROEROICROA

Net income (ROE, ROA) or after-tax operating income (ROIC) divided by the average of the opening and closing balance.

HUBS debt vs cash

Total debtCash & short-term investments

Debt includes short- and long-term borrowings and, where reported, lease liabilities.

HUBS cash returned to shareholders

DividendsBuybacksFree cash flow

HUBS price vs earnings per share

Share price at year-endEPS (right axis)

HUBS key metrics

2016–2025
HubSpot, Inc. key metrics by fiscal year
2025202420232022202120202019201820172016
Valuation
Market capitalization$21.35B$36.11B$28.96B$13.90B$30.91B$17.74B$6.66B$4.84B$3.26B$1.65B
Enterprise value$19.91B$34.78B$28.36B$13.29B$30.42B$17.28B$6.31B$4.57B$3.05B$1.54B
P/E ratio465.0—————————
Price / sales6.813.713.38.023.820.19.99.48.76.1
Price / book10.318.921.714.035.423.310.219.815.513.9
Price / free cash flow30.264.4115.576.6174.8590.7102.394.3146.2—
Price / operating cash flow28.160.382.550.9129.5199.656.057.165.685.4
EV / sales6.413.213.17.723.419.69.38.98.15.7
EV / EBITDA96.3269.2————————
EV / free cash flow28.162.0113.173.3172.0575.396.989.0137.0—
Earnings yield0.2%0.0%−0.6%−0.8%−0.3%−0.5%−0.8%−1.3%−1.2%−2.8%
Free cash flow yield3.3%1.6%0.9%1.3%0.6%0.2%1.0%1.1%0.7%−0.1%
Dividend yield———0.1%0.1%0.0%0.1%—0.0%0.0%
Shareholder yield (dividends + buybacks)2.3%0.0%0.0%0.2%0.1%0.1%0.2%0.2%0.1%0.1%
Share price at fiscal year-end$401.30$696.77$580.54$289.13$659.15$396.44$158.50$125.73$88.40$47.00
Per share
Revenue per share$58.86$50.71$43.51$36.01$27.74$19.73$16.06$13.31$10.20$7.70
Earnings per share$0.86$0.09−$3.30−$2.23−$1.66−$1.90−$1.28−$1.66−$1.08−$1.29
Operating cash flow per share$14.30$11.55$7.04$5.68$5.09$1.99$2.83$2.20$1.35$0.55
Free cash flow per share$13.30$10.82$5.03$3.77$3.77$0.67$1.55$1.33$0.60−$0.06
Cash per share$32.03$39.94$27.83$29.39$25.55$27.96$22.88$15.37$13.69$3.25
Book value per share$38.84$36.83$26.75$20.64$18.63$17.04$15.47$6.35$5.71$3.37
Tangible book value per share$28.68$29.08$20.29$17.99$16.56$15.55$14.07$5.50$4.90$2.91
Dividends per share———$0.24$0.37$0.17$0.15—$0.00$0.00
Capex per share$1.00$0.73$2.01$1.91$1.32$1.32$1.28$0.87$0.74$0.61
Debt per share$4.93$14.38$15.80$16.78$15.20$17.62$14.48$8.27$8.10$0.03
Shares outstanding53.2M51.8M49.9M48.1M46.9M44.8M42.0M38.5M36.8M35.2M
Change in shares outstanding+2.7%+3.9%+3.8%+2.5%+4.8%+6.5%+9.1%+4.6%+4.6%+5.9%
Returns & profitability
Return on equity (ROE)2.3%0.3%−14.1%−11.5%−9.5%−12.0%−12.0%−28.1%−24.1%−37.9%
Return on invested capital (ROIC)1.2%−5.1%−28.4%−21.0%−12.6%−13.5%−27.7%—−641.5%−301.6%
Return on assets (ROA)1.2%0.1%−5.9%−4.5%−3.8%−4.8%−4.5%−8.3%−8.2%−19.0%
Return on tangible assets1.4%0.1%−6.0%−4.4%−3.7%−4.5%−3.6%−8.0%−5.8%−18.7%
Free cash flow margin22.6%21.3%11.6%10.5%13.6%3.4%9.7%10.0%5.9%−0.8%
Income quality (OCF / net income)16.57129.34————————
Financial health
Total debt$262.3M$745.4M$787.8M$806.3M$713.0M$788.6M$608.4M$318.8M$298.4M$1.1M
Cash & short-term investments$1.70B$2.07B$1.39B$1.41B$1.20B$1.25B$961.5M$592.2M$504.3M$114.3M
Net debt−$1.44B−$1.32B−$600.4M−$606.3M−$485.0M−$462.6M−$353.1M−$273.5M−$205.9M−$113.3M
Debt / equity0.130.390.590.810.821.030.941.301.420.01
Debt / assets0.070.200.260.320.330.400.390.380.420.00
Net debt / EBITDA−6.98−10.25——−298.83—−421.37———
Current ratio1.671.671.992.302.353.273.443.013.381.38
Quick ratio1.671.671.882.212.353.273.443.013.381.38
Interest coverage13.0-18.2-52.9-27.3-1.8-1.4-2.1-2.3-3.0-168.5
Working capital$982.3M$1.06B$929.5M$992.9M$836.1M$1.01B$787.2M$475.4M$424.2M$48.9M
Invested capital$624.8M$584.2M$733.9M$385.9M$388.8M$300.1M$296.8M−$28.8M$4.5M$5.4M
Tangible asset value$1.53B$1.51B$1.01B$864.8M$776.3M$696.1M$591.2M$212.0M$180.3M$102.4M
Net current asset value$661.8M$746.1M$134.5M$202.1M$152.5M$246.2M$190.4M$123.1M$100.7M$35.2M
Graham number$27.46$8.60————————
Graham net-net per share$4.33$8.36−$1.56$1.37$0.32$3.02$2.66$1.58$1.30$0.07
Capital allocation
Dividends paid———$11.5M$17.4M$7.4M$6.2M—$0$0
Share buybacks (net)$500.0M$0$10.7M$11.5M$17.4M$7.4M$6.2M$8.0M$4.4M$2.4M
Dividends + buybacks / free cash flow70.7%0.0%4.3%12.7%19.7%49.4%19.2%15.6%19.8%—
Capex / revenue1.7%1.4%4.6%5.3%4.8%6.7%8.0%6.5%7.3%7.9%
Capex / operating cash flow7.0%6.3%28.6%33.6%25.9%66.2%45.3%39.4%55.1%111.2%
Capex / depreciation0.390.391.381.581.371.591.871.431.731.93
Stock-based compensation / revenue16.9%19.2%19.9%15.9%12.8%13.8%14.5%14.9%12.6%12.1%
R&D / revenue28.9%29.6%28.5%25.5%23.2%23.3%23.4%22.9%18.7%17.0%
SG&A / revenue54.5%57.8%60.7%62.6%61.1%63.6%64.3%66.9%71.8%76.7%
Efficiency
Days sales outstanding43.943.843.940.539.845.345.949.048.443.2
Days of inventory on hand——91.984.1——0.00.00.00.0
Days payables outstanding10.25.916.214.011.528.829.022.721.720.5
Cash conversion cycle (days)33.737.8119.6110.628.316.416.926.326.722.7
Receivables turnover8.318.348.319.019.178.077.967.457.548.45
Payables turnover35.7961.6622.5726.0431.7412.6612.5916.1016.8217.83
Inventory turnover——3.974.34——129,958,000.00100,357,000.0075,729,000.0061,865,000.00
Asset turnover0.820.770.770.730.630.500.560.660.771.13
Average receivables$377.0M$315.1M$261.1M$192.1M$141.9M$109.5M$84.8M$68.9M$49.8M$32.1M
Average payables$14.2M$6.4M$15.0M$11.8M$8.2M$13.2M$10.3M$6.2M$4.5M$3.5M
Average inventory——$85.2M$71.0M——$1$1$1$1
Intangibles / total assets14.0%10.6%10.5%5.0%4.5%3.4%3.7%3.9%4.2%6.3%

Computed from HUBS's annual financial statements (latest annual report filed February 11, 2026) and the closing share price on each fiscal year-end, adjusted for stock splits. Figures in U.S. dollars; data from EODHD. Averages use the opening and closing balance of each year.

HUBS valuation and financial ratios

At the end of fiscal 2025 (December 31, 2025), HubSpot traded at 465.0 times earnings. Based on the latest twelve months, the trailing P/E is 82.5 and the forward P/E is 13.9. HubSpot earned a return on equity of 2.3% and a return on invested capital of 1.2% in fiscal 2025. It ended the year with $262.3 million of debt and $1.7 billion in cash and short-term investments, a net cash position of $1.4 billion. It returned $500.0 million to shareholders: $0 in dividends and $500.0 million in share buybacks, 71% of free cash flow. The share count rose 51.1% from 35.2M to 53.2M over 9 years.

See the HUBS income statement, the HUBS chart for price history, or the HUBS stock overview for the latest quote and news.

HUBS key metrics FAQ

What is HubSpot's P/E ratio?

HubSpot's trailing P/E ratio is 82.5 based on the last twelve months of earnings (as of October 18, 2026), and its forward P/E is 13.9. At the end of fiscal 2025 it was 465.0.

What is HubSpot's EV/EBITDA?

HubSpot's enterprise value was 96.3 times EBITDA at the end of fiscal 2025 (enterprise value $19.9 billion, EBITDA $206.6 million); the current EV/EBITDA is 31.1.

What is HubSpot's return on equity?

HubSpot's return on equity (ROE) was 2.3% in fiscal 2025: net income of $45.9 million on average shareholders' equity of $2.0 billion.

What is HubSpot's ROIC?

HubSpot's return on invested capital was 1.2% in fiscal 2025, using after-tax operating income divided by average debt plus equity minus cash.

How much debt does HubSpot have?

HubSpot had total debt of $262.3 million at the end of fiscal 2025, a debt-to-equity ratio of 0.13 and more cash than debt.

Does HubSpot buy back its shares?

Yes. HubSpot spent $500.0 million on net share repurchases in fiscal 2025 Shares outstanding changed +2.7% over the year, to 53.2M..

What is HubSpot's free cash flow yield?

HubSpot generated $707.6 million of free cash flow in fiscal 2025, a free cash flow yield of 3.3% on its market value at year-end ($21.3 billion).

What is HubSpot's current ratio?

HubSpot's current ratio was 1.67 at the end of fiscal 2025: current assets were 1.67 times current liabilities.

Software - Application key metrics