Amplify Online Retail ETF (IBUY) Holdings
IBUY holdings summary
as of Oct 25, 2026- Holdings
- 82 positions listed
- Top 10 weight
- 30.5% of net assets
- Effective holdings
- 50 equal-weight equivalent
- Largest holding
- W 4.00% Wayfair Inc.
- Annual turnover
- 60.9% of the portfolio traded
All IBUY holdings
| # | Name | ||||||
|---|---|---|---|---|---|---|---|
| 1 | W | Wayfair Inc. | Consumer Cyclical | 4.00% | $5.1M | $14.69B | — |
| 2 | FIGS | FIGS, Inc. | Consumer Cyclical | 3.32% | $4.3M | $3.18B | 57.9 |
| 3 | SPOT | Spotify Technology S.A | Communication Services | 3.17% | $4.1M | $109.07B | 30.5 |
| 4 | ETSY | Etsy, Inc. | Consumer Cyclical | 3.10% | $4.0M | $7.81B | 24.9 |
| 5 | PYPL | PayPal Holdings, Inc. | Financial Services | 2.93% | $3.8M | $48.50B | 10.7 |
| 6 | ABNB | Airbnb, Inc. | Consumer Cyclical | 2.92% | $3.8M | $104.01B | 39.6 |
| 7 | CART | Instacart (Maplebear Inc.) | Consumer Cyclical | 2.89% | $3.7M | $11.83B | 27.2 |
| 8 | LQDT | Liquidity Services, Inc. | Consumer Cyclical | 2.78% | $3.6M | $1.37B | 43.0 |
| 9 | LYFT | Lyft, Inc. | Technology | 2.73% | $3.5M | $6.37B | 2.5 |
| 10 | EXPE | Expedia Group, Inc. | Consumer Cyclical | 2.66% | $3.4M | $34.68B | 18.0 |
| 11 | EBAY | eBay Inc. | Consumer Cyclical | 2.53% | $3.3M | $53.52B | 25.3 |
| 12 | RVLV | Revolve Group, Inc. | Consumer Cyclical | 2.50% | $3.2M | $1.62B | 22.6 |
| 13 | DASH | DoorDash, Inc. | Consumer Cyclical | 2.47% | $3.2M | $81.96B | 99.6 |
| 14 | HIMS | Hims & Hers Health, Inc. | Healthcare | 2.45% | $3.1M | $6.55B | — |
| 15 | AFRM | Affirm Holdings, Inc. | Financial Services | 2.44% | $3.1M | $24.97B | 13.4 |
| 16 | MSM | MSC Industrial Direct Co., Inc. | Industrials | 2.40% | $3.1M | $7.28B | 31.5 |
| 17 | PTON | Peloton Interactive, Inc. | Consumer Cyclical | 2.32% | $3.0M | $2.29B | 37.3 |
| 18 | BKNG | Booking Holdings Inc. | Consumer Cyclical | 2.15% | $2.8M | $122.81B | 18.1 |
| 19 | AMZN | Amazon.com, Inc. | Consumer Cyclical | 2.13% | $2.7M | $2.70T | 20.1 |
| 20 | CPRT | Copart, Inc. | Industrials | 2.07% | $2.7M | $25.82B | 18.0 |
| 21 | CHWY | Chewy, Inc. | Consumer Cyclical | 2.05% | $2.6M | $8.43B | 32.3 |
| 22 | UPWK | Upwork Inc. | Communication Services | 2.05% | $2.6M | $1.05B | 10.9 |
| 23 | TRIP | Tripadvisor, Inc. | Consumer Cyclical | 1.99% | $2.6M | $1.08B | 93.2 |
| 24 | UBER | Uber Technologies, Inc. | Technology | 1.94% | $2.5M | $143.69B | 15.4 |
| 25 | CVNA | Carvana Co. | Consumer Cyclical | 1.78% | $2.3M | $65.21B | 31.1 |
| 26 | DOCM | DocMorris AG | Healthcare | 1.31% | $1.7M | — | — |
| 27 | ALE | Allegro.eu S.A. | Consumer Cyclical | 1.19% | $1.5M | — | — |
| 28 | DHER | Delivery Hero SE | Consumer Cyclical | 1.18% | $1.5M | — | — |
| 29 | SHOP | Shopify Inc. | Technology | 1.12% | $1.4M | $219.98B | 114.5 |
| 30 | RDC | Redcare Pharmacy NV | Healthcare | 1.08% | $1.4M | — | — |
| 31 | KSS | Kohl's Corporation | Consumer Cyclical | 0.99% | $1.3M | $2.45B | 9.6 |
| 32 | BBY | Best Buy Co., Inc. | Consumer Cyclical | 0.96% | $1.2M | $19.43B | 15.4 |
| 33 | VSXY | Victoria's Secret & Co | Consumer Cyclical | 0.92% | $1.2M | $6.97B | 19.5 |
| 34 | GLBE | Global-e Online Ltd. | Consumer Cyclical | 0.88% | $1.1M | $6.52B | 44.1 |
| 35 | ZAL | Zalando SE | Consumer Cyclical | 0.84% | $1.1M | — | — |
| 36 | HBX | HBX Group International plc | Consumer Cyclical | 0.80% | $1.0M | — | — |
| 37 | WSM | Williams-Sonoma, Inc. | Consumer Cyclical | 0.80% | $1.0M | $29.46B | 25.7 |
| 38 | BOOZT | Boozt AB | Consumer Cyclical | 0.80% | $1.0M | — | — |
| 39 | 3092 | ZOZO Inc | Consumer Cyclical | 0.78% | $1.0M | — | — |
| 40 | KMX | CarMax, Inc. | Consumer Cyclical | 0.74% | $952,631.73 | $7.57B | 25.3 |
| 41 | V30 | Apotea AB (publ) | Healthcare | 0.73% | $938,211.57 | — | — |
| 42 | AAPL | Apple Inc. | Technology | 0.69% | $893,277.32 | $5.01T | 39.4 |
| 43 | M | Macy's, Inc. | Consumer Cyclical | 0.68% | $878,857.17 | $6.27B | 8.8 |
| 44 | TGT | Target Corporation | Consumer Defensive | 0.67% | $865,338.27 | $70.08B | 16.0 |
| 45 | 2678 | Askul Corp | Consumer Cyclical | 0.67% | $864,437.01 | — | — |
| 46 | OSTK | Overstockcom Inc | Consumer Cyclical | 0.67% | $859,415.70 | — | — |
| 47 | MELI | MercadoLibre, Inc. | Consumer Cyclical | 0.66% | $843,450.53 | $92.98B | 50.5 |
| 48 | SSTK | Shutterstock, Inc | Communication Services | 0.65% | $842,678.02 | $164.0M | — |
| 49 | ULTA | Ulta Beauty, Inc. | Consumer Cyclical | 0.65% | $839,845.49 | $25.35B | 21.6 |
| 50 | RVRC | RVRC Holding AB | Consumer Cyclical | 0.63% | $815,897.72 | — | — |
| 51 | MMYT | MakeMyTrip Limited | Consumer Cyclical | 0.63% | $814,223.95 | $4.38B | 233.0 |
| 52 | BEKE | KE Holdings Inc. | Real Estate | 0.62% | $800,962.56 | $19.85B | 30.1 |
| 53 | SE | Sea Limited | Consumer Cyclical | 0.60% | $767,744.69 | $57.43B | 36.2 |
| 54 | HD | The Home Depot, Inc. | Consumer Cyclical | 0.60% | $766,843.43 | $308.91B | 21.5 |
| 55 | VIPS | Vipshop Holdings Limited | Consumer Cyclical | 0.58% | $748,174.48 | $6.11B | 4.3 |
| 56 | 4385 | Mercari Inc | Consumer Cyclical | 0.58% | $744,569.44 | — | — |
| 57 | 9618 | Jd Com Inc | Consumer Cyclical | 0.57% | $739,805.64 | — | — |
| 58 | 3690 | Meituan | Consumer Cyclical | 0.57% | $738,518.12 | — | — |
| 59 | AG1 | AUTO1 Group SE | Consumer Cyclical | 0.57% | $731,436.79 | — | — |
| 60 | 6618 | Jd Health International Inc | Healthcare | 0.55% | $714,441.61 | — | — |
| 61 | 257720 | Silicon2 Co. Ltd. | Consumer Defensive | 0.53% | $688,305.07 | — | — |
| 62 | WMT | Walmart Inc. | Consumer Defensive | 0.53% | $682,253.75 | $945.50B | 43.0 |
| 63 | GAP | The Gap, Inc. | Consumer Cyclical | 0.53% | $675,944.93 | $8.12B | 7.0 |
| 64 | 7685 | Buysell Technologies Co Ltd | Consumer Cyclical | 0.52% | $675,687.43 | — | — |
| 65 | PRX | Prosus N.V. | Consumer Cyclical | 0.52% | $675,172.43 | — | — |
| 66 | CPNG | Coupang, Inc. | Consumer Cyclical | 0.52% | $664,099.80 | $25.62B | — |
| 67 | 9961 | Trip.com Group Ltd | Consumer Cyclical | 0.51% | $661,782.28 | — | — |
| 68 | PDD | PDD Holdings Inc. | Consumer Cyclical | 0.51% | $659,464.75 | $115.25B | 9.1 |
| 69 | FVRR | Fiverr International Ltd | Communication Services | 0.51% | $650,709.66 | $308.8M | 10.6 |
| 70 | NKE | NIKE, Inc. | Consumer Cyclical | 0.49% | $637,062.01 | $55.15B | 17.9 |
| 71 | 9988 | Alibaba Group Holding Ltd | Consumer Cyclical | 0.49% | $634,615.73 | — | — |
| 72 | HFG | HelloFresh SE | Consumer Defensive | 0.47% | $607,835.43 | — | — |
| 73 | LULU | Lululemon Athletica Inc. | Consumer Cyclical | 0.42% | $546,292.26 | $11.25B | 8.0 |
| 74 | TPR | Tapestry, Inc. | Consumer Cyclical | 0.42% | $546,163.51 | $23.85B | 16.5 |
| 75 | DKS | DICK'S Sporting Goods, Inc. | Consumer Cyclical | 0.38% | $484,362.83 | $14.22B | 15.7 |
| 76 | AGPXX | Invesco Short-Term Investments Trust Government & Agency Portfolio Institutional | Other | 0.23% | $292,394.47 | — | — |
| 77 | NEGG | Newegg Commerce, Inc. | Consumer Cyclical | 0.20% | $260,206.61 | $228.6M | 24.2 |
| 78 | NXT | Next PLC | Consumer Cyclical | 0.11% | $137,764.02 | — | — |
| 79 | ITX | Industria de Diseno Textil SA | Consumer Cyclical | 0.10% | $125,790.13 | — | — |
| 80 | HM-B | H & M Hennes & Mauritz AB (publ) | Consumer Cyclical | 0.10% | $125,017.62 | — | — |
| 81 | 9992 | Pop Mart International Group Ltd | Consumer Cyclical | 0.08% | $103,001.13 | — | — |
Weights as a percentage of net assets. Value held = weight × net assets ($128.8M). Market cap and P/E from each company's latest fundamentals (U.S.-listed stocks).
IBUY sector breakdown
| Sector | Weight | Holdings | Largest |
|---|---|---|---|
| Consumer Cyclical | 67.0% | 58 | W, FIGS, ETSY |
| Technology | 6.5% | 4 | LYFT, UBER, SHOP |
| Communication Services | 6.4% | 4 | SPOT, UPWK, SSTK |
| Healthcare | 6.1% | 5 | HIMS, DOCM, RDC |
| Financial Services | 5.4% | 2 | PYPL, AFRM |
| Industrials | 4.5% | 2 | MSM, CPRT |
| Consumer Defensive | 2.2% | 4 | TGT, 257720, WMT |
| Real Estate | 0.6% | 1 | BEKE |
| Other | 0.2% | 1 | AGPXX |
Sum of the weights of the holdings in each sector.
IBUY top industries
IBUY overlap with other ETFs
| ETF | Fund | Overlap | Shared holdings | Expense ratio |
|---|---|---|---|---|
| QQQ | Invesco QQQ ETF | 6.4% | 11 of 101 | 0.17% |
| SPY | SPDR S&P 500 ETF | 5.1% | 20 of 502 | 0.09% |
| VTI | Vanguard Total Stock Market ETF | 4.9% | 43 of 2,941 | 0.03% |
| DIA | SPDR Dow Jones Industrial Average ETF | 4.4% | 5 of 30 | 0.16% |
| VXUS | Vanguard Total International Stock ETF | 1.7% | 27 of 8,035 | 0.05% |
| IWM | iShares Russell 2000 ETF | 0.8% | 10 of 1,962 | 0.19% |
Overlap = sum over shared holdings of the smaller of the two weights. 100% means identical portfolios.
About the IBUY portfolio
Amplify Online Retail ETF holds 82 positions. The ten largest make up 30.5% of the fund and the top 50 84.8%, so it behaves like a portfolio of about 50 equally weighted stocks. The biggest positions are Wayfair Inc. (4.00%), FIGS, Inc. (3.32%), Spotify Technology S.A (3.17%), Etsy, Inc. (3.10%), PayPal Holdings, Inc. (2.93%).
By sector, Consumer Cyclical is 67.0%, Technology is 6.5%, Communication Services is 6.4%. Holdings data is from the fund's latest portfolio as reported by EODHD on October 25, 2026; positions change as the fund rebalances.
Related: IBUY chart, IBUY performance, IBUY dividends, IBUY valuation, IBUY overview.
IBUY holdings FAQ
How many holdings does IBUY have?
IBUY holds 82 positions as of October 25, 2026.
What are the top 10 holdings of IBUY?
The ten largest holdings are Wayfair Inc. (4.00%), FIGS, Inc. (3.32%), Spotify Technology S.A (3.17%), Etsy, Inc. (3.10%), PayPal Holdings, Inc. (2.93%), Airbnb, Inc. (2.92%), Instacart (Maplebear Inc.) (2.89%), Liquidity Services, Inc. (2.78%), Lyft, Inc. (2.73%), Expedia Group, Inc. (2.66%). Together they are 30.5% of the fund.
What percentage of IBUY is Wayfair Inc.?
Wayfair Inc. is the largest holding at 4.00% of net assets, about $5.1M of the fund's $128.8M.
Which sector is the largest in IBUY?
Consumer Cyclical is the largest sector at 67.0%, followed by Technology (6.5%) and Communication Services (6.4%), based on the sectors of the individual holdings.
How concentrated is IBUY?
The top 10 holdings are 30.5% of the fund. By the effective number of holdings (1 divided by the sum of squared weights) IBUY behaves like a portfolio of about 50 equally weighted stocks.